{
  "company": {
    "name": "Dutch Pet, Inc.",
    "website": "https://dutch.com/",
    "record": "https://startuphistory.org/c/dutch.com"
  },
  "status": null,
  "history_since": "2011-02-07T11:50:40.000Z",
  "baseline": {
    "snapshot_id": "f13ee4b32813a455bf967c0b6cc68c845986cfc4d1d061b02f791b1148018a54",
    "observed_at": "2011-02-07T11:50:40.000Z",
    "headline": "dutch Group",
    "description": "dutch home",
    "evidence": "https://web.archive.org/web/20110207115040/http://www.dutch.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:48:32.813Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-02-07T11:50:40.000Z",
      "variants": [
        {
          "headline": "dutch Group",
          "subhead": "dutch home",
          "observed_at": "2011-02-07T11:50:40.000Z",
          "evidence": "https://web.archive.org/web/20110207115040/http://www.dutch.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "dutch Group",
      "subhead": "dutch home",
      "from": "2011-02-07T11:50:40.000Z",
      "to": "2011-02-07T11:50:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110207115040/http://www.dutch.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-02-07T11:50:40.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2015-03-07T05:29:13.000Z",
      "variants": [
        {
          "headline": "Projecten die er toe doen",
          "subhead": null,
          "observed_at": "2013-08-05T06:34:40.000Z",
          "evidence": "https://web.archive.org/web/20130805063440/http://dutch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Projecten die er toe doen",
          "subhead": null,
          "observed_at": "2015-03-07T05:29:13.000Z",
          "evidence": "https://web.archive.org/web/20150307052913/http://dutch.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Projecten die er toe doen",
      "subhead": null,
      "from": "2013-08-05T06:34:40.000Z",
      "to": "2015-03-07T05:29:13.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20150307052913/http://dutch.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2013-08-05T06:34:40.000Z",
          "to": "2015-03-07T05:29:13.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-03T19:19:23.000Z",
      "variants": [
        {
          "headline": "dutch.com |",
          "subhead": null,
          "observed_at": "2017-01-04T05:50:28.000Z",
          "evidence": "https://web.archive.org/web/20170104055028/http://www.dutch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Wij maken bedrijven blijvend beter. Building Better// - dutch Group",
          "subhead": "Met een prikkelende kijk op ondernemen en ondernemerschap in de 21ste eeuw stimuleert, inspireert en innoveert dutch om blijvend beter te presteren.",
          "observed_at": "2018-07-03T19:19:23.000Z",
          "evidence": "https://web.archive.org/web/20180703191923/https://dutch.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Wij maken bedrijven blijvend beter. Building Better// - dutch Group",
      "subhead": "Met een prikkelende kijk op ondernemen en ondernemerschap in de 21ste eeuw stimuleert, inspireert en innoveert dutch om blijvend beter te presteren.",
      "from": "2017-01-04T05:50:28.000Z",
      "to": "2018-07-03T19:19:23.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20180703191923/https://dutch.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2017-01-04T05:50:28.000Z",
          "to": "2018-07-03T19:19:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-05T04:38:18.000Z",
      "variants": [
        {
          "headline": "Vet-Prescribed Treatments for Pets, Delivered | Dutch",
          "subhead": "Dutch makes high-quality veterinary care available 24 hours a day. Treatments for your pet’s underserved conditions are prescribed by vets and delivered to you.",
          "observed_at": "2021-07-05T04:38:18.000Z",
          "evidence": "https://web.archive.org/web/20210705043818/https://www.dutch.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Vet-Prescribed Treatments for Pets, Delivered | Dutch",
      "subhead": "Dutch makes high-quality veterinary care available 24 hours a day. Treatments for your pet’s underserved conditions are prescribed by vets and delivered to you.",
      "from": "2021-07-05T04:38:18.000Z",
      "to": "2021-07-05T04:38:18.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210705043818/https://www.dutch.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-07-05T04:38:18.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:48:32.813Z",
      "variants": [
        {
          "headline": "Online vet care when you need it",
          "subhead": "Dutch makes high-quality veterinary care available 24 hours a day. Get pet treatments and prescriptions delivered to you.",
          "observed_at": "2023-01-03T04:54:05.000Z",
          "evidence": "https://web.archive.org/web/20230103045405/https://www.dutch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Online vet care & prescriptions, when you need it",
          "subhead": "Dutch makes high-quality veterinary care available 24 hours a day. Get pet treatments and prescriptions delivered to you.",
          "observed_at": "2025-01-03T23:30:47.000Z",
          "evidence": "https://web.archive.org/web/20250103233047/https://www.dutch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "24/7 online vet care for dogs and cats",
          "subhead": "24/7 access to online vets for dogs and cats at $11/mo. Free prescription delivery to most states.",
          "observed_at": "2026-07-16T18:55:40.000Z",
          "evidence": "https://web.archive.org/web/20260716185540/https://www.dutch.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "24/7 Online Vet Care",
          "subhead": "Talk to a licensed vet online who can diagnose and prescribe when appropriate. Unlimited 24/7 care for less than one vet visit. Free Rx delivery available.",
          "observed_at": "2026-11-06T16:48:32.813Z",
          "evidence": "https://www.dutch.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "24/7 Online Vet Care",
      "subhead": "Talk to a licensed vet online who can diagnose and prescribe when appropriate. Unlimited 24/7 care for less than one vet visit. Free Rx delivery available.",
      "from": "2023-01-03T04:54:05.000Z",
      "to": "2026-11-06T16:48:32.813Z",
      "captures": 4,
      "evidence": "https://www.dutch.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2023-01-03T04:54:05.000Z",
          "to": "2026-11-06T16:48:32.813Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-e2a1682a277be7741a94fff4cb3d46cbad2ba938e2600cc433292c55d4a9ec85:c0bf9ec2a8aefae1882f46a4da9fa0c4fa5b135a49765562fa09f31796db37c0:headline:2dad28fc4c6d1ba9",
      "before_evidence": "https://web.archive.org/web/20180703191923/https://dutch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Wij maken bedrijven blijvend beter. Building Better// - dutch Group” to “Vet-Prescribed Treatments for Pets, Delivered | Dutch”.",
      "between": {
        "from": "2018-07-03T19:19:23.000Z",
        "to": "2021-07-05T04:38:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210705043818/https://www.dutch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-e2a1682a277be7741a94fff4cb3d46cbad2ba938e2600cc433292c55d4a9ec85:c0bf9ec2a8aefae1882f46a4da9fa0c4fa5b135a49765562fa09f31796db37c0:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20180703191923/https://dutch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2018-07-03T19:19:23.000Z",
        "to": "2021-07-05T04:38:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20210705043818/https://www.dutch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-c0bf9ec2a8aefae1882f46a4da9fa0c4fa5b135a49765562fa09f31796db37c0:99cf12fe94a9a1d3bbdf1a4276c9090280d781fe1d235e6f48d6d2eefaa12433:pricing:e12a31a4f4af293d",
      "before_evidence": "https://web.archive.org/web/20210705043818/https://www.dutch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $39 / month to $10,000 / yr, $15 / month, $25 / month, $10 / month and $24 / month.",
      "between": {
        "from": "2021-07-05T04:38:18.000Z",
        "to": "2023-01-03T04:54:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103045405/https://www.dutch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 4,
      "id": "page-99cf12fe94a9a1d3bbdf1a4276c9090280d781fe1d235e6f48d6d2eefaa12433:a029676fe7c0639dbb7e8f06bf47f5db85b9e0196229dbd516467cb1d95ef995:pricing:60381c6622667c4f",
      "before_evidence": "https://web.archive.org/web/20230103045405/https://www.dutch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $10,000 / yr, $15 / month, $25 / month, $10 / month and $24 / month to $7 / month, $35 / month, $11 / month, $9 / mo and $7 / mo.",
      "between": {
        "from": "2023-01-03T04:54:05.000Z",
        "to": "2025-01-03T23:30:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20250103233047/https://www.dutch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 5,
      "id": "page-a029676fe7c0639dbb7e8f06bf47f5db85b9e0196229dbd516467cb1d95ef995:7041411c37a061b15944ef97f94de76d3bfcae676585b9873c4191ea5f9d3109:headline:ec139496a599d438",
      "before_evidence": "https://web.archive.org/web/20250103233047/https://www.dutch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Online vet care & prescriptions, when you need it” to “24/7 online vet care for dogs and cats”.",
      "between": {
        "from": "2025-01-03T23:30:47.000Z",
        "to": "2026-07-16T18:55:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20260716185540/https://www.dutch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-a029676fe7c0639dbb7e8f06bf47f5db85b9e0196229dbd516467cb1d95ef995:7041411c37a061b15944ef97f94de76d3bfcae676585b9873c4191ea5f9d3109:pricing:a4c3e054527179c2",
      "before_evidence": "https://web.archive.org/web/20250103233047/https://www.dutch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $7 / month, $35 / month, $11 / month, $9 / mo and $7 / mo to $11 / mo, $8.99 / mo, $12.99 / mo, $15.99 / mo, $132 / year and $11 / month.",
      "between": {
        "from": "2025-01-03T23:30:47.000Z",
        "to": "2026-07-16T18:55:40.000Z"
      },
      "evidence": "https://web.archive.org/web/20260716185540/https://www.dutch.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 7,
      "id": "page-7041411c37a061b15944ef97f94de76d3bfcae676585b9873c4191ea5f9d3109:c247da84cd9ede36bc7f08672cbc2a97cea2bee497d73ccbe37186b89a7d79a1:pricing:2b646b95cbd8eeac",
      "before_evidence": "https://web.archive.org/web/20260716185540/https://www.dutch.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $11 / mo, $8.99 / mo, $12.99 / mo, $15.99 / mo, $132 / year and $11 / month to $12 / mo.",
      "between": {
        "from": "2026-07-16T18:55:40.000Z",
        "to": "2026-11-06T16:48:32.813Z"
      },
      "evidence": "https://www.dutch.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Dutch Pet, Inc.” company record, https://startuphistory.org/c/dutch.com"
}