{
  "company": {
    "name": "DubPrime",
    "website": "https://dubprime.com/",
    "record": "https://startuphistory.org/c/dubprime.com"
  },
  "status": null,
  "history_since": "2011-02-07T10:23:30.000Z",
  "baseline": {
    "snapshot_id": "93bc61dc4c0f48ccde1906b7868083d59f0fb846d0d3f5c2c5d915c3f1916554",
    "observed_at": "2011-02-07T10:23:30.000Z",
    "headline": "dubprime.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20110207102330/http://dubprime.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$4.99 / mo",
            "$1.19 / mo"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:48:32.813Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2013-05-26T18:35:01.000Z",
      "variants": [
        {
          "headline": "dubprime.com",
          "subhead": null,
          "observed_at": "2011-02-07T10:23:30.000Z",
          "evidence": "https://web.archive.org/web/20110207102330/http://dubprime.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "dubprime.com",
          "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
          "observed_at": "2013-05-26T18:35:01.000Z",
          "evidence": "https://web.archive.org/web/20130526183501/http://dubprime.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "dubprime.com",
      "subhead": "Get your own corner of the Web for less! Register a new.COM for just $7.99 for the first year and get everything you need to make your mark online — website builder, hosting, email, and more.",
      "from": "2011-02-07T10:23:30.000Z",
      "to": "2013-05-26T18:35:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20130526183501/http://dubprime.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2011-02-07T10:23:30.000Z",
          "to": "2013-05-26T18:35:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-10-30T23:59:27.000Z",
      "variants": [
        {
          "headline": "No More Payday Loans",
          "subhead": "DubPrime's 36% APR credit card for Gig workers and users of payday lenders helps nontraditional borrowers access credit for their cashflow.",
          "observed_at": "2023-10-30T23:59:27.000Z",
          "evidence": "https://web.archive.org/web/20231030235927/http://www.dubprime.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "No More Payday Loans",
      "subhead": "DubPrime's 36% APR credit card for Gig workers and users of payday lenders helps nontraditional borrowers access credit for their cashflow.",
      "from": "2023-10-30T23:59:27.000Z",
      "to": "2023-10-30T23:59:27.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20231030235927/http://www.dubprime.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-10-30T23:59:27.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-14T20:34:23.000Z",
      "variants": [
        {
          "headline": "CREDIT WITH CONFIDENCE",
          "subhead": null,
          "observed_at": "2024-07-20T19:43:13.000Z",
          "evidence": "https://web.archive.org/web/20240720194313/https://dubprime.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CREDIT WITH CONFIDENCE",
          "subhead": null,
          "observed_at": "2025-01-14T20:34:23.000Z",
          "evidence": "https://web.archive.org/web/20250114203423/https://dubprime.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CREDIT WITH CONFIDENCE",
      "subhead": null,
      "from": "2024-07-20T19:43:13.000Z",
      "to": "2025-01-14T20:34:23.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250114203423/https://dubprime.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-20T19:43:13.000Z",
          "to": "2025-01-14T20:34:23.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:48:32.813Z",
      "variants": [
        {
          "headline": "Alternative Investment Opportunities in Uncertain Times",
          "subhead": "Alternative Investment Opportunities in Uncertain Times",
          "observed_at": "2026-11-06T16:48:32.813Z",
          "evidence": "https://www.dubprime.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Alternative Investment Opportunities in Uncertain Times",
      "subhead": "Alternative Investment Opportunities in Uncertain Times",
      "from": "2026-11-06T16:48:32.813Z",
      "to": "2026-11-06T16:48:32.813Z",
      "captures": 1,
      "evidence": "https://www.dubprime.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:48:32.813Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-93bc61dc4c0f48ccde1906b7868083d59f0fb846d0d3f5c2c5d915c3f1916554:e9ae517574d5715c72ddce7a3d6f84bc89c6fdd480ad352f2ec84dec76759e20:pricing:11a8fe49ff654caf",
      "before_evidence": "https://web.archive.org/web/20110207102330/http://dubprime.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from $4.99 / mo and $1.19 / mo to $7.99 / yr.",
      "between": {
        "from": "2011-02-07T10:23:30.000Z",
        "to": "2013-05-26T18:35:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20130526183501/http://dubprime.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 2,
      "id": "classifier-4b014d38d657ad85c3a84d9d76d5d7770ac2c5658a39228dcfd0c66d88b76db9:469fb476c059dabd7a46e386f9b45c2befc70a6945a201ad5769e58fc57039b8:repositioning",
      "before_evidence": "https://web.archive.org/web/20231030235927/http://www.dubprime.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “No More Payday Loans” to “UNDERWRITING FOR ALL”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2023-10-30T23:59:27.000Z",
        "to": "2024-04-18T01:56:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240418015646/https://dubprime.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "classifier-469fb476c059dabd7a46e386f9b45c2befc70a6945a201ad5769e58fc57039b8:d8924bb806f096d6c5e158c6b718fdaa5bfc15419cb36c2bc607ff0d43e9541c:repositioning",
      "before_evidence": "https://web.archive.org/web/20240418015646/https://dubprime.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “UNDERWRITING FOR ALL” to “CREDIT WITH CONFIDENCE”.",
      "between": {
        "from": "2024-04-18T01:56:46.000Z",
        "to": "2024-07-20T19:43:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20240720194313/https://dubprime.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "classifier-8302c190db00e4748d26b84bb1cb8d0907623a6e8c014f931e02837aef9f6266:06e34357ade39e6fb10bc517d427bca0a17338b0801a10b456092f2afb1dafbf:repositioning",
      "before_evidence": "https://web.archive.org/web/20250114203423/https://dubprime.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “CREDIT WITH CONFIDENCE” to “Alternative Investment Opportunities in Uncertain Times”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2025-01-14T20:34:23.000Z",
        "to": "2026-11-06T16:48:32.813Z"
      },
      "evidence": "https://www.dubprime.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-8302c190db00e4748d26b84bb1cb8d0907623a6e8c014f931e02837aef9f6266:06e34357ade39e6fb10bc517d427bca0a17338b0801a10b456092f2afb1dafbf:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20250114203423/https://dubprime.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2025-01-14T20:34:23.000Z",
        "to": "2026-11-06T16:48:32.813Z"
      },
      "evidence": "https://www.dubprime.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DubPrime” company record, https://startuphistory.org/c/dubprime.com"
}