{
  "company": {
    "name": "DryMerge",
    "website": "https://drymerge.com/",
    "record": "https://startuphistory.org/c/drymerge.com"
  },
  "status": null,
  "history_since": "2023-07-23T05:03:15.000Z",
  "baseline": {
    "snapshot_id": "ca858b0f398b303db0329299f8211e29aef10c6c8d3eec211e59a729200f73ea",
    "observed_at": "2024-01-10T10:50:29.000Z",
    "headline": "Listen for any event. Respond with a workflow.",
    "description": null,
    "evidence": "https://web.archive.org/web/20240110105029/https://www.drymerge.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:38:32.180Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2024-01-10T10:50:29.000Z",
      "variants": [
        {
          "headline": "Listen for any event. Respond with a workflow.",
          "subhead": null,
          "observed_at": "2024-01-10T10:50:29.000Z",
          "evidence": "https://web.archive.org/web/20240110105029/https://www.drymerge.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Listen for any event. Respond with a workflow.",
      "subhead": null,
      "from": "2024-01-10T10:50:29.000Z",
      "to": "2024-01-10T10:50:29.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240110105029/https://www.drymerge.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-10T10:50:29.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-18T15:01:18.000Z",
      "variants": [
        {
          "headline": "Automate Work with Plain English",
          "subhead": "DryMerge lets you connect your apps and automate repetitive tasks in minutes. Try for free today and save hours of time with 30 seconds.",
          "observed_at": "2024-07-13T08:26:18.000Z",
          "evidence": "https://web.archive.org/web/20240713082618/https://drymerge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Automate Work with Plain English",
          "subhead": "DryMerge lets you connect your apps and automate repetitive tasks in minutes. Try for free today and save hours of time with 30 seconds.",
          "observed_at": "2025-01-18T15:01:18.000Z",
          "evidence": "https://web.archive.org/web/20250118150118/https://drymerge.com:443/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Automate Work with Plain English",
      "subhead": "DryMerge lets you connect your apps and automate repetitive tasks in minutes. Try for free today and save hours of time with 30 seconds.",
      "from": "2024-07-13T08:26:18.000Z",
      "to": "2025-01-18T15:01:18.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250118150118/https://drymerge.com:443/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-13T08:26:18.000Z",
          "to": "2025-01-18T15:01:18.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:38:32.180Z",
      "variants": [
        {
          "headline": "AI that updates your CRM for you",
          "subhead": "AI agents that constantly monitor your email, calendar, and calls to keep your CRM updated with every detail.",
          "observed_at": "2026-01-23T07:08:08.000Z",
          "evidence": "https://web.archive.org/web/20260123070808/https://drymerge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI that updates your CRM for you",
          "subhead": "AI agents that constantly monitor your email, calendar, and calls to keep your CRM updated with every detail.",
          "observed_at": "2026-07-03T10:01:14.000Z",
          "evidence": "https://web.archive.org/web/20260703100114/https://drymerge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI that updates your CRM for you",
          "subhead": "AI agents that constantly monitor your email, calendar, and calls to keep your CRM updated with every detail.",
          "observed_at": "2026-10-25T10:37:10.000Z",
          "evidence": "https://web.archive.org/web/20261025103710/https://drymerge.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI that updates your CRM for you",
          "subhead": "AI agents that constantly monitor your email, calendar, and calls to keep your CRM updated with every detail.",
          "observed_at": "2026-11-05T13:38:32.180Z",
          "evidence": "https://drymerge.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI that updates your CRM for you",
      "subhead": "AI agents that constantly monitor your email, calendar, and calls to keep your CRM updated with every detail.",
      "from": "2026-01-23T07:08:08.000Z",
      "to": "2026-11-05T13:38:32.180Z",
      "captures": 4,
      "evidence": "https://drymerge.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-01-23T07:08:08.000Z",
          "to": "2026-11-05T13:38:32.180Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-7458a0fc61a0ef4182083c19cc0ad967dbebc8a6a7fa5f0b38d3cb79d580925c:ca858b0f398b303db0329299f8211e29aef10c6c8d3eec211e59a729200f73ea:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230723050315/https://drymerge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-07-23T05:03:15.000Z",
        "to": "2024-01-10T10:50:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20240110105029/https://www.drymerge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 2,
      "id": "page-ca858b0f398b303db0329299f8211e29aef10c6c8d3eec211e59a729200f73ea:3ada3a710569539ccc9dc53ca6f8b37400d2469a452f2d5351180a7616e8dcc7:headline:755fbf58d3c8d597",
      "before_evidence": "https://web.archive.org/web/20240110105029/https://www.drymerge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Listen for any event. Respond with a workflow.” to “Automate Work with Plain English”.",
      "between": {
        "from": "2024-01-10T10:50:29.000Z",
        "to": "2024-07-13T08:26:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20240713082618/https://drymerge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-ca858b0f398b303db0329299f8211e29aef10c6c8d3eec211e59a729200f73ea:3ada3a710569539ccc9dc53ca6f8b37400d2469a452f2d5351180a7616e8dcc7:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240110105029/https://www.drymerge.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-01-10T10:50:29.000Z",
        "to": "2024-07-13T08:26:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20240713082618/https://drymerge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "classifier-8bd92e14a0e8a50f0ecfa1046567917081e1900bb28d69b302c84d066e5b5eb4:ad0bbd87067b1ba59fc0512bcf6f30e9c7a251597aef39182fea337d5267f4c1:repositioning",
      "before_evidence": "https://web.archive.org/web/20250118150118/https://drymerge.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Automate Work with Plain English” to “AI that updates your CRM for you”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-01-18T15:01:18.000Z",
        "to": "2026-01-23T07:08:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260123070808/https://drymerge.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-8bd92e14a0e8a50f0ecfa1046567917081e1900bb28d69b302c84d066e5b5eb4:ad0bbd87067b1ba59fc0512bcf6f30e9c7a251597aef39182fea337d5267f4c1:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250118150118/https://drymerge.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-01-18T15:01:18.000Z",
        "to": "2026-01-23T07:08:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20260123070808/https://drymerge.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DryMerge” company record, https://startuphistory.org/c/drymerge.com"
}