{
  "company": {
    "name": "IncreBio",
    "website": "https://drinkincredible.com/",
    "record": "https://startuphistory.org/c/drinkincredible.com"
  },
  "status": null,
  "history_since": "2022-11-23T13:12:31.000Z",
  "baseline": {
    "snapshot_id": "9549ad88bc46abc5de730097fc6c505ed050dad707ae7f3d1cb796803a87afe5",
    "observed_at": "2022-11-23T13:12:31.000Z",
    "headline": "This isn’t Juice",
    "description": null,
    "evidence": "https://web.archive.org/web/20221123131231/https://www.drinkincredible.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:36:57.457Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-03-20T12:03:33.000Z",
      "variants": [
        {
          "headline": "This isn’t Juice",
          "subhead": null,
          "observed_at": "2022-11-23T13:12:31.000Z",
          "evidence": "https://web.archive.org/web/20221123131231/https://www.drinkincredible.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "This isn’t Juice",
          "subhead": null,
          "observed_at": "2023-03-20T07:14:11.000Z",
          "evidence": "https://web.archive.org/web/20230320071411/https://www.drinkincredible.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "This isn’t Juice",
          "subhead": null,
          "observed_at": "2023-03-20T12:03:33.000Z",
          "evidence": "https://web.archive.org/web/20230320120333/https://www.drinkincredible.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "This isn’t Juice",
      "subhead": null,
      "from": "2022-11-23T13:12:31.000Z",
      "to": "2023-03-20T12:03:33.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230320120333/https://www.drinkincredible.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-11-23T13:12:31.000Z",
          "to": "2023-03-20T12:03:33.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:36:57.457Z",
      "variants": [
        {
          "headline": "F REA KING",
          "subhead": "F*(rea)king Lower Sugar Juice is Here",
          "observed_at": "2026-11-05T13:36:57.457Z",
          "evidence": "https://www.incredible.inc/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "F REA KING",
      "subhead": "F*(rea)king Lower Sugar Juice is Here",
      "from": "2026-11-05T13:36:57.457Z",
      "to": "2026-11-05T13:36:57.457Z",
      "captures": 1,
      "evidence": "https://www.incredible.inc/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T13:36:57.457Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-117edc5a27e577c43ed7bc4d6d01e1c81946563f708d2e00dcb1f70dc82d184b:c416f08a4356256ed30bbf3d921f5c5ef4b78fb9e6883a9bc0c57839d6762d83:headline:29d7c3f51eafc889",
      "before_evidence": "https://web.archive.org/web/20230320120333/https://www.drinkincredible.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “This isn’t Juice” to “F REA KING”.",
      "between": {
        "from": "2023-03-20T12:03:33.000Z",
        "to": "2026-11-05T13:36:57.457Z"
      },
      "evidence": "https://www.incredible.inc/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “IncreBio” company record, https://startuphistory.org/c/drinkincredible.com"
}