{
  "company": {
    "name": "Dremio",
    "website": "https://dremio.com/",
    "record": "https://startuphistory.org/c/dremio.com"
  },
  "status": null,
  "history_since": "2013-04-04T09:47:46.000Z",
  "baseline": {
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    "headline": "Dremio Studio",
    "description": null,
    "evidence": "https://web.archive.org/web/20130404094746/http://www.dremio.com",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:48:32.813Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Dremio Studio",
          "subhead": null,
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          "evidence": "https://web.archive.org/web/20130404094746/http://www.dremio.com",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Dremio Studio",
      "subhead": null,
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      "to": "2013-04-04T09:47:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20130404094746/http://www.dremio.com",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2013-04-04T09:47:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-01-23T21:49:36.000Z",
      "variants": [
        {
          "headline": "The missing link in modern data",
          "subhead": "Between the apps that power your business, and the tools your analysts use to make sense of it. Dremio reimagines data analytics.",
          "observed_at": "2018-01-23T21:49:36.000Z",
          "evidence": "https://web.archive.org/web/20180123214936/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The missing link in modern data",
      "subhead": "Between the apps that power your business, and the tools your analysts use to make sense of it. Dremio reimagines data analytics.",
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      "to": "2018-01-23T21:49:36.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180123214936/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
    {
      "quote_observed_at": "2019-02-13T04:50:55.000Z",
      "variants": [
        {
          "headline": "Data-as-a-Service Platform",
          "subhead": "Get more value from your data, faster. Dremio makes your data engineers more productive, and your data consumers more self-sufficient.",
          "observed_at": "2019-02-13T04:50:55.000Z",
          "evidence": "https://web.archive.org/web/20190213045055/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Data-as-a-Service Platform",
      "subhead": "Get more value from your data, faster. Dremio makes your data engineers more productive, and your data consumers more self-sufficient.",
      "from": "2019-02-13T04:50:55.000Z",
      "to": "2019-02-13T04:50:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190213045055/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-02-13T04:50:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-09T00:34:06.000Z",
      "variants": [
        {
          "headline": "Set Your Data Free",
          "subhead": "Drive business outcomes with the power of your data. Dremio’s data lake engine empowers data analysts and dramatically improves efficiency and control for data engineers, while lowering cloud costs.",
          "observed_at": "2020-07-22T18:53:03.000Z",
          "evidence": "https://web.archive.org/web/20200722185303/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Set Your Data Free",
          "subhead": "Drive business outcomes with the power of your data. Dremio’s data lake engine empowers data analysts and dramatically improves efficiency and control for data engineers, while lowering cloud costs.",
          "observed_at": "2021-07-09T00:34:06.000Z",
          "evidence": "https://web.archive.org/web/20210709003406/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Set Your Data Free",
      "subhead": "Drive business outcomes with the power of your data. Dremio’s data lake engine empowers data analysts and dramatically improves efficiency and control for data engineers, while lowering cloud costs.",
      "from": "2020-07-22T18:53:03.000Z",
      "to": "2021-07-09T00:34:06.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210709003406/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2021-07-09T00:34:06.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-05T07:21:27.000Z",
      "variants": [
        {
          "headline": "The Easy and Open Data Lakehouse",
          "subhead": "Simplify BI and achieve fast time-to-insights with a fully-managed, cloud-native high-performance lakehousing service from Dremio.",
          "observed_at": "2023-01-01T05:09:20.000Z",
          "evidence": "https://web.archive.org/web/20230101050920/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Easy and Open Data Lakehouse",
          "subhead": "Self-service analytics with data warehouse functionality and data lake flexibility across all your data",
          "observed_at": "2024-01-05T07:21:27.000Z",
          "evidence": "https://web.archive.org/web/20240105072127/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Easy and Open Data Lakehouse",
      "subhead": "Self-service analytics with data warehouse functionality and data lake flexibility across all your data",
      "from": "2023-01-01T05:09:20.000Z",
      "to": "2024-01-05T07:21:27.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240105072127/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2024-01-05T07:21:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:48:32.813Z",
      "variants": [
        {
          "headline": "The Intelligent Lakehouse Platform",
          "subhead": "The Unified Data Lakehouse Platform for Self-Service Analytics and AI. Dremio provides the fastest SQL engine with the best price-performance for Apache Iceberg",
          "observed_at": "2025-07-01T02:46:45.000Z",
          "evidence": "https://web.archive.org/web/20250701024645/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Agentic Lakehouse",
          "subhead": "The data platform that delivers the fastest path to agentic analytics through unified data, required context, and end-to-end governance—all at the lowest cost.",
          "observed_at": "2026-02-03T20:04:03.000Z",
          "evidence": "https://web.archive.org/web/20260203200403/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Agentic Lakehouse",
          "subhead": "Open, high-performance data lakehouse platform built to accelerate AI and analytical workloads across all enterprise data.",
          "observed_at": "2026-07-10T17:35:58.000Z",
          "evidence": "https://web.archive.org/web/20260710173558/https://www.dremio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Agentic Lakehouse",
          "subhead": "Open, high-performance data lakehouse platform built to accelerate AI and analytical workloads across all enterprise data.",
          "observed_at": "2026-11-06T16:48:32.813Z",
          "evidence": "https://www.dremio.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Agentic Lakehouse",
      "subhead": "Open, high-performance data lakehouse platform built to accelerate AI and analytical workloads across all enterprise data.",
      "from": "2025-07-01T02:46:45.000Z",
      "to": "2026-11-06T16:48:32.813Z",
      "captures": 4,
      "evidence": "https://www.dremio.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-01T02:46:45.000Z",
          "to": "2026-11-06T16:48:32.813Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-af7b14d840fbef1a44ac6c9f6374d8dc8e1bb689024747cbd22397d868a8c3d4:a500035fbc0060b9fd7dd83ff79687891f2c843d86bd30b63956e8ca07e45eab:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160220053640/http://www.dremio.com:80/?",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-02-20T05:36:40.000Z",
        "to": "2018-01-23T21:49:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20180123214936/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-a500035fbc0060b9fd7dd83ff79687891f2c843d86bd30b63956e8ca07e45eab:257bf1b6432f278129e6c5313895a433f0e545cfa3ab9161770673d735515429:repositioning",
      "before_evidence": "https://web.archive.org/web/20180123214936/https://www.dremio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The missing link in modern data” to “Data-as-a-Service Platform”.",
      "between": {
        "from": "2018-01-23T21:49:36.000Z",
        "to": "2019-02-13T04:50:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20190213045055/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "classifier-257bf1b6432f278129e6c5313895a433f0e545cfa3ab9161770673d735515429:3e79016e5349bdaf962e176354f7cc1cf94d9641853d6fa686147d739429ff61:repositioning",
      "before_evidence": "https://web.archive.org/web/20190213045055/https://www.dremio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Data-as-a-Service Platform” to “Set Your Data Free”.",
      "between": {
        "from": "2019-02-13T04:50:55.000Z",
        "to": "2020-07-22T18:53:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20200722185303/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-257bf1b6432f278129e6c5313895a433f0e545cfa3ab9161770673d735515429:3e79016e5349bdaf962e176354f7cc1cf94d9641853d6fa686147d739429ff61:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20190213045055/https://www.dremio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2019-02-13T04:50:55.000Z",
        "to": "2020-07-22T18:53:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20200722185303/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 5,
      "id": "classifier-4d30c2145cb0f381620e0793dabeb995825155a53ed7ba4d5fbdc919d5773f3c:6c1c972171cd5f21218f080acc5e995b68941c24f41c49f0f1d305683130d277:repositioning",
      "before_evidence": "https://web.archive.org/web/20210709003406/https://www.dremio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Set Your Data Free” to “The Easy and Open Data Lakehouse”.",
      "between": {
        "from": "2021-07-09T00:34:06.000Z",
        "to": "2023-01-01T05:09:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101050920/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 6,
      "id": "page-4d30c2145cb0f381620e0793dabeb995825155a53ed7ba4d5fbdc919d5773f3c:6c1c972171cd5f21218f080acc5e995b68941c24f41c49f0f1d305683130d277:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20210709003406/https://www.dremio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2021-07-09T00:34:06.000Z",
        "to": "2023-01-01T05:09:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101050920/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 7,
      "id": "classifier-218846e05b77c454520491919cd32fb608b7923684d0bdfbb69fa2fba6222873:b991edb896680566bde364564d3acf8e20dce336ca0d880e2e61145ccdd82bf6:repositioning",
      "before_evidence": "https://web.archive.org/web/20240105072127/https://www.dremio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Easy and Open Data Lakehouse” to “The Intelligent Lakehouse Platform”.",
      "between": {
        "from": "2024-01-05T07:21:27.000Z",
        "to": "2025-07-01T02:46:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701024645/https://www.dremio.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Dremio updates positioning around its lakehouse platform",
    "summary": "Dremio’s website messaging has shifted multiple times, most recently emphasizing an “Intelligent Lakehouse Platform,” alongside earlier additions of a pricing page and free sign-up or trial options.",
    "points": [
      {
        "text": "Between January 2024 and July 2025, Dremio changed its homepage headline from “The Easy and Open Data Lakehouse” to “The Intelligent Lakehouse Platform”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between July 2021 and January 2023, Dremio added a pricing page and changed its homepage headline from “Set Your Data Free” to “The Easy and Open Data Lakehouse”.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      },
      {
        "text": "Between February 2019 and July 2020, Dremio added a free sign-up or free trial and changed its homepage headline from “Data-as-a-Service Platform” to “Set Your Data Free”.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between February 2016 and January 2018, Dremio added a careers page, which suggests it may have been preparing to expand its organization or formalize recruiting.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      }
    ],
    "written_at": "2026-11-07T20:47:28.186Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Dremio” company record, https://startuphistory.org/c/dremio.com"
}