{
  "company": {
    "name": "Dreamdata",
    "website": "https://dreamdata.io/",
    "record": "https://startuphistory.org/c/dreamdata.io"
  },
  "status": null,
  "history_since": "2018-08-30T01:24:21.000Z",
  "baseline": {
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    "observed_at": "2018-08-30T01:24:21.000Z",
    "headline": null,
    "description": "Adjust your channels and touchpoints to drive optimal growth for your business Data driven decisions for B2B companies Get Updates",
    "evidence": "https://web.archive.org/web/20180830012421/https://dreamdata.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T16:48:32.813Z",
  "live_status": null,
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      "variants": [
        {
          "headline": "TRADITIONAL TRACKING IS BROKEN FOR B2B",
          "subhead": "Dreamdata uses tracking and integrations to offer attribution and lead scoring for B2B companies.",
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          "evidence": "https://web.archive.org/web/20200226003652/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "TRADITIONAL TRACKING IS BROKEN FOR B2B",
      "subhead": "Dreamdata uses tracking and integrations to offer attribution and lead scoring for B2B companies.",
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      "to": "2020-02-26T00:36:52.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200226003652/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
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    },
    {
      "quote_observed_at": "2020-07-11T10:41:42.000Z",
      "variants": [
        {
          "headline": "UNTAPPED B2B CUSTOMER DATA TURNED INTO REVENUE",
          "subhead": "Dreamdata uses tracking and integrations to offer attribution and lead scoring for B2B companies.",
          "observed_at": "2020-07-11T10:41:42.000Z",
          "evidence": "https://web.archive.org/web/20200711104142/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
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      "headline": "UNTAPPED B2B CUSTOMER DATA TURNED INTO REVENUE",
      "subhead": "Dreamdata uses tracking and integrations to offer attribution and lead scoring for B2B companies.",
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      "to": "2020-07-11T10:41:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200711104142/https://dreamdata.io/",
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      "seen": {
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      },
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      "variants": [
        {
          "headline": "Dreamdata | The Leading B2B Revenue Attribution Platform",
          "subhead": "Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touc",
          "observed_at": "2021-08-13T10:50:09.000Z",
          "evidence": "https://web.archive.org/web/20210813105009/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Dreamdata | The Leading B2B Revenue Attribution Platform",
          "subhead": "Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touc",
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          "evidence": "https://web.archive.org/web/20220702031556/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Dreamdata | The Leading B2B Revenue Attribution Platform",
      "subhead": "Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touc",
      "from": "2021-08-13T10:50:09.000Z",
      "to": "2022-07-02T03:15:56.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220702031556/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-07-02T03:15:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T07:37:43.000Z",
      "variants": [
        {
          "headline": "Connect your marketing to pipeline and revenue.",
          "subhead": "Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touc",
          "observed_at": "2023-01-03T13:26:38.000Z",
          "evidence": "https://web.archive.org/web/20230103132638/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "B2B Marketing connected to pipeline and revenue",
          "subhead": "Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touc",
          "observed_at": "2024-01-01T15:04:55.000Z",
          "evidence": "https://web.archive.org/web/20240101150455/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "B2B Marketing Connected To Revenue",
          "subhead": "Dreamdata is a B2B Revenue Attribution Platform that gathers, joins, cleans all revenue-related data to present transparent, actionable analysis of what drives B2B revenue. The ultimate B2B multi-touc",
          "observed_at": "2025-01-01T16:36:12.000Z",
          "evidence": "https://web.archive.org/web/20250101163612/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-Driven Activation & Attribution for B2B Marketing",
          "subhead": "Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signal",
          "observed_at": "2025-07-10T07:37:43.000Z",
          "evidence": "https://web.archive.org/web/20250710073743/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI-Driven Activation & Attribution for B2B Marketing",
      "subhead": "Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signal",
      "from": "2023-01-03T13:26:38.000Z",
      "to": "2025-07-10T07:37:43.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250710073743/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-07-10T07:37:43.000Z"
        }
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    {
      "quote_observed_at": "2026-02-01T10:11:24.000Z",
      "variants": [
        {
          "headline": "Empowering B2B Marketers To Drive Revenue",
          "subhead": "Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signal",
          "observed_at": "2025-10-31T23:20:49.000Z",
          "evidence": "https://web.archive.org/web/20251031232049/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empowering B2B Marketers To Drive Revenue",
          "subhead": "Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signal",
          "observed_at": "2026-02-01T10:11:24.000Z",
          "evidence": "https://web.archive.org/web/20260201101124/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Empowering B2B Marketers To Drive Revenue",
      "subhead": "Dreamdata is a B2B Activation & Attribution Platform that provides the most complete B2B customer journey map anywhere, empowering marketers to build and activate precise audiences, leverage AI signal",
      "from": "2025-10-31T23:20:49.000Z",
      "to": "2026-02-01T10:11:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260201101124/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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          "to": "2026-02-01T10:11:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-09T23:04:42.000Z",
      "variants": [
        {
          "headline": "Show B2B Marketing’s Impact - with numbers you'd stake your reputation on.",
          "subhead": "Show B2B marketing's impact with numbers you'd stake your reputation on. Dreamdata gives you the most complete customer journey map, campaign optimization, and audience activation.",
          "observed_at": "2026-07-09T23:04:42.000Z",
          "evidence": "https://web.archive.org/web/20260709230442/https://dreamdata.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Show B2B Marketing’s Impact - with numbers you'd stake your reputation on.",
      "subhead": "Show B2B marketing's impact with numbers you'd stake your reputation on. Dreamdata gives you the most complete customer journey map, campaign optimization, and audience activation.",
      "from": "2026-07-09T23:04:42.000Z",
      "to": "2026-07-09T23:04:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260709230442/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-09T23:04:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:48:32.813Z",
      "variants": [
        {
          "headline": "Answer any question about marketing’s impact",
          "subhead": "Show B2B marketing's impact with numbers you'd stake your reputation on. Dreamdata gives you the most complete customer journey map, campaign optimization, and audience activation.",
          "observed_at": "2026-11-06T16:48:32.813Z",
          "evidence": "https://dreamdata.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Answer any question about marketing’s impact",
      "subhead": "Show B2B marketing's impact with numbers you'd stake your reputation on. Dreamdata gives you the most complete customer journey map, campaign optimization, and audience activation.",
      "from": "2026-11-06T16:48:32.813Z",
      "to": "2026-11-06T16:48:32.813Z",
      "captures": 1,
      "evidence": "https://dreamdata.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T16:48:32.813Z"
      },
      "current": true
    }
  ],
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      "id": "page-4193fc360df0b24f93bfec83c2c3241d7314fc400c370f9b11116abda28182c5:9ba6a2eda34c2fdb299b36fc1822064b8e8b3ebedbefd57cdf12dfeb1002f99e:hiring:9913577dd0a491e3",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Workable.",
      "between": {
        "from": "2018-08-30T01:24:21.000Z",
        "to": "2020-02-26T00:36:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200226003652/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
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      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2018-08-30T01:24:21.000Z",
        "to": "2020-02-26T00:36:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200226003652/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-4193fc360df0b24f93bfec83c2c3241d7314fc400c370f9b11116abda28182c5:9ba6a2eda34c2fdb299b36fc1822064b8e8b3ebedbefd57cdf12dfeb1002f99e:investors:6fd40a419ccda4ba",
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      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logos: seedcamp- .png, PreSeed-Ventures- -RGB.png, fb2krabalwcj8bm9ftwa.png, TNW-ventures+(2).png, northstar-by-growthhackers.png, Dagbladet_Børsen_logo_(2011).svg.png, Tech-EU-2.png and black-berlingske- .png.",
      "between": {
        "from": "2018-08-30T01:24:21.000Z",
        "to": "2020-02-26T00:36:52.000Z"
      },
      "evidence": "https://web.archive.org/web/20200226003652/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 4,
      "id": "page-9ba6a2eda34c2fdb299b36fc1822064b8e8b3ebedbefd57cdf12dfeb1002f99e:edcc3de57f3169228edc868ce4c5f5f0bba2abc120bc8ed32a55daddde6cfdd6:headline:ac6da5b6ed9d2781",
      "before_evidence": "https://web.archive.org/web/20200226003652/https://dreamdata.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “TRADITIONAL TRACKING IS BROKEN FOR B2B” to “UNTAPPED B2B CUSTOMER DATA TURNED INTO REVENUE”.",
      "between": {
        "from": "2020-02-26T00:36:52.000Z",
        "to": "2020-07-11T10:41:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20200711104142/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-54bd3edf785cec96b76dad859ed5bcc03040c7b3d09ff8feffd20f2219b9edfe:2f61bb049dbe1e70e3512c15716d4584df35b3aa113cd837d630a001481c7dd2:logos:271b109a74a23b74",
      "before_evidence": "https://web.archive.org/web/20210813105009/https://dreamdata.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: trustpilot-2.png, trustpilot-1.png, trustpilot-3.png, trustpilot-4.png, trustpilot-5.png, trustpilot-6.png and trustpilot-7.png.",
      "between": {
        "from": "2021-08-13T10:50:09.000Z",
        "to": "2022-07-02T03:15:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20220702031556/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-2f61bb049dbe1e70e3512c15716d4584df35b3aa113cd837d630a001481c7dd2:1f2f33825b467e1fb71cae3031cbb4035cdef532ed60710c35b7f3612741318f:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220702031556/https://dreamdata.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-07-02T03:15:56.000Z",
        "to": "2023-01-03T13:26:38.000Z"
      },
      "evidence": "https://web.archive.org/web/20230103132638/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "classifier-0d04233ddfa2becb39857730ec7682a2a5d7b17531ef090fda93613370652f9d:f48bb816d2072bfcf8bb5665d238ce86cf2cd6231a92855ebc8afecf91ef0694:repositioning",
      "before_evidence": "https://web.archive.org/web/20250101163612/https://dreamdata.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “B2B Marketing Connected To Revenue” to “AI-Driven Activation & Attribution for B2B Marketing”.",
      "between": {
        "from": "2025-01-01T16:36:12.000Z",
        "to": "2025-07-10T07:37:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710073743/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-f48bb816d2072bfcf8bb5665d238ce86cf2cd6231a92855ebc8afecf91ef0694:527ec91b6cd1f4ca7892fce303a43bd263a2fb0328ef5fb4cc901db6e0ce42d2:headline:d8a610e048c40449",
      "before_evidence": "https://web.archive.org/web/20250710073743/https://dreamdata.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI-Driven Activation & Attribution for B2B Marketing” to “Empowering B2B Marketers To Drive Revenue”.",
      "between": {
        "from": "2025-07-10T07:37:43.000Z",
        "to": "2025-10-31T23:20:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20251031232049/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-2a8084a159e06975a6ad5c7fca71ab64818e544625fae0f7fde231839e70bd1d:141e5ab8d9956619d61d634f514b35941901bfd96af08cf2795b29d66f48228d:headline:65f32bb60d31ca1f",
      "before_evidence": "https://web.archive.org/web/20260201101124/https://dreamdata.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Empowering B2B Marketers To Drive Revenue” to “Show B2B Marketing’s Impact - with numbers you'd stake your reputation on.”.",
      "between": {
        "from": "2026-02-01T10:11:24.000Z",
        "to": "2026-07-09T23:04:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709230442/https://dreamdata.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "classifier-141e5ab8d9956619d61d634f514b35941901bfd96af08cf2795b29d66f48228d:ead33291768a29f5087a8c095f490bb384a55ec3b5193964382272c347bbdbf3:repositioning",
      "before_evidence": "https://web.archive.org/web/20260709230442/https://dreamdata.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Show B2B Marketing’s Impact - with numbers you'd stake your reputation on.” to “Answer any question about marketing’s impact”.",
      "between": {
        "from": "2026-07-09T23:04:42.000Z",
        "to": "2026-11-06T16:48:32.813Z"
      },
      "evidence": "https://dreamdata.io/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Dreamdata updates focus on B2B marketing impact",
    "summary": "Dreamdata has introduced pricing and self-serve access, surfaced investor and external logos, and updated its homepage messaging around B2B marketing impact. Recent messaging centers on answering questions about marketing’s impact.",
    "points": [
      {
        "text": "Between August 2018 and February 2020, Dreamdata added a pricing page and opened a job board on Workable.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      },
      {
        "text": "Between August 2018 and February 2020, Dreamdata began showing investor logos including seedcamp- .png and PreSeed-Ventures- -RGB.png.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2022 and January 2023, Dreamdata added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "Between July 2026 and November 2026, a classifier read Dreamdata’s homepage headline change to “Answer any question about marketing’s impact” as a repositioning, suggesting a focus on addressing specific marketing impact questions.",
        "kind": "interpretation",
        "changes": [
          10
        ]
      }
    ],
    "written_at": "2026-11-07T21:11:06.479Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Dreamdata” company record, https://startuphistory.org/c/dreamdata.io"
}