{
  "company": {
    "name": "DragApp MASTER",
    "website": "https://dragapp.com/",
    "record": "https://startuphistory.org/c/dragapp.com"
  },
  "status": null,
  "history_since": "2018-01-19T00:48:49.000Z",
  "baseline": {
    "snapshot_id": "b53ab9d537ab73bfc1ff2e75ee2ddccec8d7e771480e7fc6c00054741dba18b2",
    "observed_at": "2018-01-19T00:48:49.000Z",
    "headline": "Organize your inbox",
    "description": "Drag is the all-in-one place to organize your inbox and collaborate with teams. Organize Drag boards for sales, customer support, and tasks.",
    "evidence": "https://web.archive.org/web/20180119004849/https://www.dragapp.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:48:32.813Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-01-02T00:42:24.000Z",
      "variants": [
        {
          "headline": "Organize your inbox",
          "subhead": "Drag is the all-in-one place to organize your inbox and collaborate with teams. Organize Drag boards for sales, customer support, and tasks.",
          "observed_at": "2018-01-19T00:48:49.000Z",
          "evidence": "https://web.archive.org/web/20180119004849/https://www.dragapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Shared Inbox. In Gmail.",
          "subhead": "Drag is the shared inbox to organize emails and collaborate with teams. Stay in Gmail and organize for customer support, sales, for you, everything.",
          "observed_at": "2019-01-02T00:42:24.000Z",
          "evidence": "https://web.archive.org/web/20190102004224/https://www.dragapp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Shared Inbox. In Gmail.",
      "subhead": "Drag is the shared inbox to organize emails and collaborate with teams. Stay in Gmail and organize for customer support, sales, for you, everything.",
      "from": "2018-01-19T00:48:49.000Z",
      "to": "2019-01-02T00:42:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190102004224/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2018-01-19T00:48:49.000Z",
          "to": "2019-01-02T00:42:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-07-01T14:13:54.000Z",
      "variants": [
        {
          "headline": "All-in-one workspace in Gmail.",
          "subhead": "Turn Gmail into an all-in-one, team workspace. Use Drag's Shared Inbox as a Help Desk, CRM or to Manage Tasks. It's everything teams need to get work done.",
          "observed_at": "2020-08-13T15:02:11.000Z",
          "evidence": "https://web.archive.org/web/20200813150211/https://www.dragapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "All-in-one workspace in Gmail.",
          "subhead": "Turn Gmail into an all-in-one, team workspace. Use Drag to manage workflows such as Help Desk, CRM or Tasks. Shared Inbox and Collaboration tool in Gmail.",
          "observed_at": "2021-07-01T14:13:54.000Z",
          "evidence": "https://web.archive.org/web/20210701141354/https://www.dragapp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "All-in-one workspace in Gmail.",
      "subhead": "Turn Gmail into an all-in-one, team workspace. Use Drag to manage workflows such as Help Desk, CRM or Tasks. Shared Inbox and Collaboration tool in Gmail.",
      "from": "2020-08-13T15:02:11.000Z",
      "to": "2021-07-01T14:13:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210701141354/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-13T15:02:11.000Z",
          "to": "2021-07-01T14:13:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-02-22T01:29:28.000Z",
      "variants": [
        {
          "headline": "Gmail teamwork, simplified.",
          "subhead": "Turn Gmail into a Team Workspace. Use DragApp to manage workflows such as Help Desk, CRM or Tasks. #1 Gmail Shared Inbox tool.",
          "observed_at": "2023-01-16T19:04:08.000Z",
          "evidence": "https://web.archive.org/web/20230116190408/https://www.dragapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Reimagined teamwork in Gmail",
          "subhead": "Turn Gmail into a Team Workspace. Use DragApp to manage workflows such as Help Desk, CRM or Tasks. #1 Gmail Shared Inbox tool.",
          "observed_at": "2024-02-22T01:29:28.000Z",
          "evidence": "https://web.archive.org/web/20240222012928/https://www.dragapp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reimagined teamwork in Gmail",
      "subhead": "Turn Gmail into a Team Workspace. Use DragApp to manage workflows such as Help Desk, CRM or Tasks. #1 Gmail Shared Inbox tool.",
      "from": "2023-01-16T19:04:08.000Z",
      "to": "2024-02-22T01:29:28.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240222012928/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-16T19:04:08.000Z",
          "to": "2024-02-22T01:29:28.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-14T03:14:28.000Z",
      "variants": [
        {
          "headline": "Workflow magic in Gmail",
          "subhead": "Turn Gmail into a Team Workspace. Use DragApp to manage workflows such as Help Desk, CRM or Tasks. #1 Gmail Shared Inbox tool.",
          "observed_at": "2025-08-14T03:14:28.000Z",
          "evidence": "https://web.archive.org/web/20250814031428/https://www.dragapp.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Workflow magic in Gmail",
      "subhead": "Turn Gmail into a Team Workspace. Use DragApp to manage workflows such as Help Desk, CRM or Tasks. #1 Gmail Shared Inbox tool.",
      "from": "2025-08-14T03:14:28.000Z",
      "to": "2025-08-14T03:14:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250814031428/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-08-14T03:14:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T16:48:32.813Z",
      "variants": [
        {
          "headline": "The inbox for teams and agents.",
          "subhead": "Drag turns Gmail into a workspace where your team and AI agents handle customer email together. Drafts, classification, resolution — all built in.",
          "observed_at": "2026-07-02T09:57:16.000Z",
          "evidence": "https://web.archive.org/web/20260702095716/https://www.dragapp.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The inbox for teams and agents.",
          "subhead": "Drag is the shared inbox for Gmail teams, with Varley, Drag's AI, built in: it drafts, tags and resolves, and asks first. From $12 a seat. Free 7-day trial.",
          "observed_at": "2026-11-06T16:48:32.813Z",
          "evidence": "https://www.dragapp.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The inbox for teams and agents.",
      "subhead": "Drag is the shared inbox for Gmail teams, with Varley, Drag's AI, built in: it drafts, tags and resolves, and asks first. From $12 a seat. Free 7-day trial.",
      "from": "2026-07-02T09:57:16.000Z",
      "to": "2026-11-06T16:48:32.813Z",
      "captures": 2,
      "evidence": "https://www.dragapp.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-02T09:57:16.000Z",
          "to": "2026-11-06T16:48:32.813Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b53ab9d537ab73bfc1ff2e75ee2ddccec8d7e771480e7fc6c00054741dba18b2:81eef511fbddabefc9c42195d0734c55e115e845409691f8ffd18d26f04d9ed6:headline:0c2060c7151bdee1",
      "before_evidence": "https://web.archive.org/web/20180119004849/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Organize your inbox” to “Shared Inbox. In Gmail.”.",
      "between": {
        "from": "2018-01-19T00:48:49.000Z",
        "to": "2019-01-02T00:42:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20190102004224/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-81eef511fbddabefc9c42195d0734c55e115e845409691f8ffd18d26f04d9ed6:c1fd28ff21d33a97fd9722ca1d6ba34c8dd4ad1789adf4719abdc91bb6864c9d:headline:70dfe54d044ea002",
      "before_evidence": "https://web.archive.org/web/20190102004224/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Shared Inbox. In Gmail.” to “All-in-one workspace in Gmail.”.",
      "between": {
        "from": "2019-01-02T00:42:24.000Z",
        "to": "2020-08-13T15:02:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20200813150211/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-81eef511fbddabefc9c42195d0734c55e115e845409691f8ffd18d26f04d9ed6:c1fd28ff21d33a97fd9722ca1d6ba34c8dd4ad1789adf4719abdc91bb6864c9d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190102004224/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-02T00:42:24.000Z",
        "to": "2020-08-13T15:02:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20200813150211/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-470cd8509d58f033ef405050b0a7e127478888e8197c03cd8313cc6852236dbe:c00235c1cbf8f03bd548371ff048f50422888cc86ff5ff58f10a2f2d8d677b6d:headline:5a7ff6b1ade34686",
      "before_evidence": "https://web.archive.org/web/20210701141354/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All-in-one workspace in Gmail.” to “Gmail teamwork, simplified.”.",
      "between": {
        "from": "2021-07-01T14:13:54.000Z",
        "to": "2023-01-16T19:04:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20230116190408/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-fa9ed7c6153ed19e2fa6fda07fc2fdb8a2f532601f17e01c7286a8cebac41250:a88468b6f3bbcd33ac89d7998a01b3da418d99f260640b64b04e5ff55a55c614:headline:04b7e5f116b5037a",
      "before_evidence": "https://web.archive.org/web/20240222012928/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reimagined teamwork in Gmail” to “Workflow magic in Gmail”.",
      "between": {
        "from": "2024-02-22T01:29:28.000Z",
        "to": "2025-08-14T03:14:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20250814031428/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-a88468b6f3bbcd33ac89d7998a01b3da418d99f260640b64b04e5ff55a55c614:ef03ed0fcf3480c44991d9cfde99005853b783267b5a4fb1954e8bfac4e329e9:headline:4b5b68c8c5924f95",
      "before_evidence": "https://web.archive.org/web/20250814031428/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Workflow magic in Gmail” to “The inbox for teams and agents.”.",
      "between": {
        "from": "2025-08-14T03:14:28.000Z",
        "to": "2026-07-02T09:57:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702095716/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-a88468b6f3bbcd33ac89d7998a01b3da418d99f260640b64b04e5ff55a55c614:ef03ed0fcf3480c44991d9cfde99005853b783267b5a4fb1954e8bfac4e329e9:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20250814031428/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-08-14T03:14:28.000Z",
        "to": "2026-07-02T09:57:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702095716/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 8,
      "id": "page-a88468b6f3bbcd33ac89d7998a01b3da418d99f260640b64b04e5ff55a55c614:ef03ed0fcf3480c44991d9cfde99005853b783267b5a4fb1954e8bfac4e329e9:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250814031428/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-08-14T03:14:28.000Z",
        "to": "2026-07-02T09:57:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702095716/https://www.dragapp.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "page-ef03ed0fcf3480c44991d9cfde99005853b783267b5a4fb1954e8bfac4e329e9:d7c83972b4db9bce7ee3ef8e095869721d6b99283717a2b80b6025c6a2fe2c6f:traction:62d40d15598ea9e1",
      "before_evidence": "https://web.archive.org/web/20260702095716/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “240,000+ users” on its homepage (was “200,000+ users”).",
      "between": {
        "from": "2026-07-02T09:57:16.000Z",
        "to": "2026-11-06T16:48:32.813Z"
      },
      "evidence": "https://www.dragapp.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 10,
      "id": "page-ef03ed0fcf3480c44991d9cfde99005853b783267b5a4fb1954e8bfac4e329e9:d7c83972b4db9bce7ee3ef8e095869721d6b99283717a2b80b6025c6a2fe2c6f:logos:14c3ca940d998a8a",
      "before_evidence": "https://web.archive.org/web/20260702095716/https://www.dragapp.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Microsoft Copilot.",
      "between": {
        "from": "2026-07-02T09:57:16.000Z",
        "to": "2026-11-06T16:48:32.813Z"
      },
      "evidence": "https://www.dragapp.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "DragApp MASTER highlights user numbers, SOC 2 and new homepage logo",
    "summary": "DragApp MASTER has updated its homepage messaging, added a free sign-up or trial, and now highlights SOC 2 compliance and higher user numbers, alongside a new logo.",
    "points": [
      {
        "text": "Between August 2025 and July 2026, DragApp MASTER changed its homepage headline from “Workflow magic in Gmail” to “The inbox for teams and agents.” and added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          6,
          7
        ]
      },
      {
        "text": "Between August 2025 and July 2026, DragApp MASTER began stating SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between July 2026 and November 2026, DragApp MASTER updated its homepage claim from “200,000+ users” to “240,000+ users”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between July 2026 and November 2026, DragApp MASTER added the Microsoft Copilot logo to its homepage.",
        "kind": "fact",
        "changes": [
          10
        ]
      }
    ],
    "written_at": "2026-11-07T20:56:26.497Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DragApp MASTER” company record, https://startuphistory.org/c/dragapp.com"
}