{
  "company": {
    "name": "Doxel",
    "website": "https://doxel.ai/",
    "record": "https://startuphistory.org/c/doxel.ai"
  },
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    "headline": "Artificial Intelligence for Construction Productivity",
    "description": "Software that inspects quality and tracks progress on your construction site so you can react in minutes, not months.",
    "evidence": "https://web.archive.org/web/20180729034431/https://www.doxel.ai/",
    "evidence_kind": "internet_archive",
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    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:35:19.653Z",
  "live_status": null,
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        {
          "headline": "Artificial Intelligence for Construction Productivity",
          "subhead": "Software that inspects quality and tracks progress on your construction site so you can react in minutes, not months.",
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          "evidence": "https://web.archive.org/web/20180729034431/https://www.doxel.ai/",
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        {
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          "subhead": "Software that inspects quality and tracks progress on your construction site so you can react in minutes, not months.",
          "observed_at": "2019-08-20T06:06:13.000Z",
          "evidence": "https://web.archive.org/web/20190820060613/https://www.doxel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Artificial Intelligence for Construction Productivity",
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        }
      ],
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      "to": "2021-01-19T07:50:08.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20210119075008/https://www.doxel.ai/",
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          "to": "2021-01-19T07:50:08.000Z"
        }
      },
      "current": false
    },
    {
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      "variants": [
        {
          "headline": "AI Powered Project Controls",
          "subhead": "Continuous performance monitoring and predictive insights to stay one step ahead of delays and cost overruns.",
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      "to": "2022-07-13T21:03:48.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220713210348/https://www.doxel.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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      },
      "current": false
    },
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      "quote_observed_at": "2024-07-03T18:05:56.000Z",
      "variants": [
        {
          "headline": "Automated construction progress tracking",
          "subhead": "Automated construction progress tracking brings actionable insights to executives and makes the job easier for the field.",
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          "evidence": "https://web.archive.org/web/20230709132527/https://doxel.ai/",
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        {
          "headline": "Automated construction progress tracking",
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          "evidence_kind": "internet_archive"
        }
      ],
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      "subhead": "Automated construction progress tracking brings actionable insights to executives and makes the job easier for the field.",
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      "captures": 2,
      "evidence": "https://web.archive.org/web/20240703180556/https://doxel.ai/",
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          "to": "2024-07-03T18:05:56.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:35:19.653Z",
      "variants": [
        {
          "headline": "Physical Intelligence for Construction",
          "subhead": "Automated construction progress tracking brings actionable insights to executives and makes the job easier for the field.",
          "observed_at": "2025-07-10T11:07:36.000Z",
          "evidence": "https://web.archive.org/web/20250710110736/https://doxel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Physical Intelligence for Construction",
          "subhead": "Automated construction progress tracking brings actionable insights to executives and makes the job easier for the field.",
          "observed_at": "2026-07-13T03:44:35.000Z",
          "evidence": "https://web.archive.org/web/20260713034435/https://doxel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Physical Intelligence for Construction",
          "subhead": "Automated construction progress tracking brings actionable insights to executives and makes the job easier for the field.",
          "observed_at": "2026-10-12T14:47:28.000Z",
          "evidence": "https://web.archive.org/web/20261012144728/https://doxel.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Physical Intelligence for Construction",
          "subhead": "Automated construction progress tracking brings actionable insights to executives and makes the job easier for the field.",
          "observed_at": "2026-11-05T13:35:19.653Z",
          "evidence": "https://doxel.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Physical Intelligence for Construction",
      "subhead": "Automated construction progress tracking brings actionable insights to executives and makes the job easier for the field.",
      "from": "2025-07-10T11:07:36.000Z",
      "to": "2026-11-05T13:35:19.653Z",
      "captures": 4,
      "evidence": "https://doxel.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-10T11:07:36.000Z",
          "to": "2026-11-05T13:35:19.653Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6f3c20215b0a17cc09b1b3948a71eed1ed6cbaf7da7d00c1e96f43e66815e3c8:9a640d796183cab9b6f71f30fe9c305f3f36a4b077f685ec4ef6c63695bac79e:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20180729034431/https://www.doxel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2018-07-29T03:44:31.000Z",
        "to": "2019-08-20T06:06:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20190820060613/https://www.doxel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-13294af4a575b7c69de9decb4b969d4e12e876bbb6deca696be9483f288a606e:71edc64a55c63cdb6f579ad6dba89722e30744ec7ff6424bdf1a598442ec3f0b:repositioning",
      "before_evidence": "https://web.archive.org/web/20210119075008/https://www.doxel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Artificial Intelligence for Construction Productivity” to “AI Powered Project Controls”.",
      "between": {
        "from": "2021-01-19T07:50:08.000Z",
        "to": "2022-07-13T21:03:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20220713210348/https://www.doxel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-71edc64a55c63cdb6f579ad6dba89722e30744ec7ff6424bdf1a598442ec3f0b:1ddc5e96d69947e40c0300eb24451a51abcb0ccf34c13069a723889b15d58fa7:headline:74393b7654ebfd89",
      "before_evidence": "https://web.archive.org/web/20220713210348/https://www.doxel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI Powered Project Controls” to “Automated construction progress tracking”.",
      "between": {
        "from": "2022-07-13T21:03:48.000Z",
        "to": "2023-07-09T13:25:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20230709132527/https://doxel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-71edc64a55c63cdb6f579ad6dba89722e30744ec7ff6424bdf1a598442ec3f0b:1ddc5e96d69947e40c0300eb24451a51abcb0ccf34c13069a723889b15d58fa7:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220713210348/https://www.doxel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-07-13T21:03:48.000Z",
        "to": "2023-07-09T13:25:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20230709132527/https://doxel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-1369f082ef9e86c815ed87a0a57a20c1439ee30fde3da9d0a7e221a1e2c5ef28:fe3148eddcc418cb408c9cca2d6ce33cb35bcd0c13c6b1a297ffcbdd793a0d9c:headline:7435b990e214ffeb",
      "before_evidence": "https://web.archive.org/web/20240703180556/https://doxel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Automated construction progress tracking” to “Physical Intelligence for Construction”.",
      "between": {
        "from": "2024-07-03T18:05:56.000Z",
        "to": "2025-07-10T11:07:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710110736/https://doxel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-1369f082ef9e86c815ed87a0a57a20c1439ee30fde3da9d0a7e221a1e2c5ef28:fe3148eddcc418cb408c9cca2d6ce33cb35bcd0c13c6b1a297ffcbdd793a0d9c:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240703180556/https://doxel.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-07-03T18:05:56.000Z",
        "to": "2025-07-10T11:07:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710110736/https://doxel.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Doxel updates homepage messaging and pricing visibility",
    "summary": "Doxel has changed how it describes its construction-focused offering and how pricing information is shown on its website, alongside adding a job board on Lever.",
    "points": [
      {
        "text": "Between July 2018 and August 2019, Doxel opened a job board on Lever.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2021 and July 2022, Doxel changed its homepage headline from “Artificial Intelligence for Construction Productivity” to “AI Powered Project Controls”, which a classifier read as a repositioning.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2022 and July 2023, Doxel changed its homepage headline to “Automated construction progress tracking” and added a pricing page.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      },
      {
        "text": "Between July 2024 and July 2025, Doxel changed its homepage headline to “Physical Intelligence for Construction” and removed its pricing page link, which suggests an adjustment in how it presents its offering and pricing details.",
        "kind": "interpretation",
        "changes": [
          5,
          6
        ]
      }
    ],
    "written_at": "2026-11-07T15:58:55.994Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Doxel” company record, https://startuphistory.org/c/doxel.ai"
}