{
  "company": {
    "name": "Donut Media",
    "website": "https://donut.media/",
    "record": "https://startuphistory.org/c/donut.media"
  },
  "status": null,
  "history_since": "2017-04-25T20:48:49.000Z",
  "baseline": {
    "snapshot_id": "3a66b12d908fc8ba917a7c6b69a5e32fced24d4f1342eb35f432e0dd6d656c3d",
    "observed_at": "2017-04-25T20:48:49.000Z",
    "headline": null,
    "description": "The digital media central for the next generation of automotive and motorsports enthusiasts.",
    "evidence": "https://web.archive.org/web/20170425204849/http://www.donut.media:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:45:35.355Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-20T11:59:22.000Z",
      "variants": [
        {
          "headline": "Donut Media Store",
          "subhead": "Shop exclusive merch and apparel from the Donut Media Official Store. Hoodies, tee shirts, posters, accessories, and more.",
          "observed_at": "2020-08-07T03:58:34.000Z",
          "evidence": "https://web.archive.org/web/20200807035834/https://donut.media/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Donut Media Store",
          "subhead": "Shop exclusive merch and apparel from the Donut Media Official Store. Hoodies, tee shirts, posters, accessories, and more.",
          "observed_at": "2022-01-20T11:59:22.000Z",
          "evidence": "https://web.archive.org/web/20220120115922/https://donut.media/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Donut Media Store",
      "subhead": "Shop exclusive merch and apparel from the Donut Media Official Store. Hoodies, tee shirts, posters, accessories, and more.",
      "from": "2020-08-07T03:58:34.000Z",
      "to": "2022-01-20T11:59:22.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220120115922/https://donut.media/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-08-07T03:58:34.000Z",
          "to": "2022-01-20T11:59:22.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-26T06:37:19.000Z",
      "variants": [
        {
          "headline": "Featured Products",
          "subhead": "Shop exclusive merch and apparel from the Donut Media Official Store. Hoodies, tee shirts, posters, accessories, and more.",
          "observed_at": "2023-01-10T05:12:18.000Z",
          "evidence": "https://web.archive.org/web/20230110051218/https://donut.media/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Featured Products",
          "subhead": "Shop exclusive merch and apparel from the Donut Media Official Store. Hoodies, tee shirts, posters, accessories, and more.",
          "observed_at": "2024-01-26T06:37:19.000Z",
          "evidence": "https://web.archive.org/web/20240126063719/https://donut.media/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Featured Products",
      "subhead": "Shop exclusive merch and apparel from the Donut Media Official Store. Hoodies, tee shirts, posters, accessories, and more.",
      "from": "2023-01-10T05:12:18.000Z",
      "to": "2024-01-26T06:37:19.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240126063719/https://donut.media/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-10T05:12:18.000Z",
          "to": "2024-01-26T06:37:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-04T07:08:33.000Z",
      "variants": [
        {
          "headline": "Donut Media Store",
          "subhead": "Shop exclusive merch and apparel from the Donut Media Official Store. Hoodies, tee shirts, posters, accessories, and more.",
          "observed_at": "2025-07-04T07:08:33.000Z",
          "evidence": "https://web.archive.org/web/20250704070833/https://donut.media/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Donut Media Store",
      "subhead": "Shop exclusive merch and apparel from the Donut Media Official Store. Hoodies, tee shirts, posters, accessories, and more.",
      "from": "2025-07-04T07:08:33.000Z",
      "to": "2025-07-04T07:08:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250704070833/https://donut.media/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-04T07:08:33.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3934b48ef0974e46d3e1acd9b9bc742befd4f98f8f430a58f3cbdece8c497c13:f1556c7bcec7799ab2edb2b271073339dced4b7fcd35db6e1dc9b5c8112c6e69:logos:f86062455d657e49",
      "before_evidence": "https://web.archive.org/web/20200807035834/https://donut.media/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Yotas Tacos T-Shirt- White-back, Yotas Tacos T-Shirt- White-front, Yotas Tacos T-Shirt- Black-back, Yotas Tacos T-Shirt- Black-front, Chrome T-Shirt - Back, Chrome T-Shirt - Front, Buff Horses T-Shirt, Donut T-Shirt - Black and 8 more.",
      "between": {
        "from": "2020-08-07T03:58:34.000Z",
        "to": "2022-01-20T11:59:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20220120115922/https://donut.media/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f1556c7bcec7799ab2edb2b271073339dced4b7fcd35db6e1dc9b5c8112c6e69:6b2db39986325094a55178d565b56dbfc203bbd67dafc7ca9a346591160ab234:headline:c0cdb870a54ee13f",
      "before_evidence": "https://web.archive.org/web/20220120115922/https://donut.media/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Donut Media Store” to “Featured Products”.",
      "between": {
        "from": "2022-01-20T11:59:22.000Z",
        "to": "2023-01-10T05:12:18.000Z"
      },
      "evidence": "https://web.archive.org/web/20230110051218/https://donut.media/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-0b63806dd518a2257c5fff04104c634c2a502325c3c0a6461897795cbe79ed07:1739c4514145952b1d3ff138fa55539d554f03e6c8ede1a6b3a233443582cd5a:headline:1d3c36a84be1fb65",
      "before_evidence": "https://web.archive.org/web/20240126063719/https://donut.media/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Featured Products” to “Donut Media Store”.",
      "between": {
        "from": "2024-01-26T06:37:19.000Z",
        "to": "2025-07-04T07:08:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20250704070833/https://donut.media/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-f178ba6b15aab69faa90401ac51201e80ba4e7571d671b49b3ee474c1fa417c1:5454d3ffbd435ba80ff3d53b7a70a40e1582ec6fe6ae4d2bd1afe6d5e0e56d4c:logos:5815582d391f94fa",
      "before_evidence": "https://web.archive.org/web/20260908181907/https://donut.media/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Bubble T-Shirt - Olive, Donut Flag, REMOVE BEFORE FLIGHT KEYCHAIN, Donut Sunshade, Donut OG Hoodie, Donut Bubble Hoodie, Donut Black Web Belt, Skrrrt The Rat T-Shirt and 2 more.",
      "between": {
        "from": "2026-09-08T18:19:07.000Z",
        "to": "2026-11-06T16:45:35.355Z"
      },
      "evidence": "https://donut.media/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Donut Media” company record, https://startuphistory.org/c/donut.media"
}