{
  "company": {
    "name": "DoNotPay",
    "website": "https://donotpay.com/",
    "record": "https://startuphistory.org/c/donotpay.com"
  },
  "status": null,
  "history_since": "2018-02-02T07:04:57.000Z",
  "baseline": {
    "snapshot_id": "33c989d8548df820ebcb9b665f179eb71a5e4c03a55dd51497bf3c7f0fd04b6b",
    "observed_at": "2020-07-07T17:48:50.000Z",
    "headline": "The World's First Robot Lawyer",
    "description": null,
    "evidence": "https://web.archive.org/web/20200707174850/https://donotpay.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:34:11.900Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2023-01-01T17:05:02.000Z",
      "variants": [
        {
          "headline": "The World's First Robot Lawyer",
          "subhead": null,
          "observed_at": "2020-07-07T17:48:50.000Z",
          "evidence": "https://web.archive.org/web/20200707174850/https://donotpay.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The World's First Robot Lawyer",
          "subhead": "Continue surfing free trials, beating parking tickets, suing robocallers for cash, and more.",
          "observed_at": "2021-07-16T10:21:33.000Z",
          "evidence": "https://web.archive.org/web/20210716102133/https://donotpay.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The World's First Robot Lawyer",
          "subhead": "Continue surfing free trials, beating parking tickets, suing robocallers for cash, and more.",
          "observed_at": "2023-01-01T17:05:02.000Z",
          "evidence": "https://web.archive.org/web/20230101170502/https://donotpay.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The World's First Robot Lawyer",
      "subhead": "Continue surfing free trials, beating parking tickets, suing robocallers for cash, and more.",
      "from": "2020-07-07T17:48:50.000Z",
      "to": "2023-01-01T17:05:02.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230101170502/https://donotpay.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-07T17:48:50.000Z",
          "to": "2023-01-01T17:05:02.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-04T15:16:45.000Z",
      "variants": [
        {
          "headline": "Your AI Consumer Champion.",
          "subhead": "Continue surfing free trials, beating parking tickets, suing robocallers for cash, and more.",
          "observed_at": "2024-01-04T15:16:45.000Z",
          "evidence": "https://web.archive.org/web/20240104151645/https://donotpay.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your AI Consumer Champion.",
      "subhead": "Continue surfing free trials, beating parking tickets, suing robocallers for cash, and more.",
      "from": "2024-01-04T15:16:45.000Z",
      "to": "2024-01-04T15:16:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240104151645/https://donotpay.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-04T15:16:45.000Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-33c989d8548df820ebcb9b665f179eb71a5e4c03a55dd51497bf3c7f0fd04b6b:d608fa0a73a64ad97eb5a5957725d05889b87545a92d824d828c5adbb317a909:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20200707174850/https://donotpay.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2020-07-07T17:48:50.000Z",
        "to": "2021-07-16T10:21:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20210716102133/https://donotpay.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "classifier-03f044f6409ca53afedf9c80665fa6913171e81bb3c951710891ed3f0a1a80cc:b0ae2cc8f6db0ba85c27000515a4ade5bd59ed5d797e46f0198192b820d46403:repositioning",
      "before_evidence": "https://web.archive.org/web/20230101170502/https://donotpay.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The World's First Robot Lawyer” to “Your AI Consumer Champion.”.",
      "between": {
        "from": "2023-01-01T17:05:02.000Z",
        "to": "2024-01-04T15:16:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104151645/https://donotpay.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-b0ae2cc8f6db0ba85c27000515a4ade5bd59ed5d797e46f0198192b820d46403:9370446cb92ad9b5b362708bb2000020fabbd79a019e841ebd44b567a4562d1d:headline:9ec44de38f7ab82f",
      "before_evidence": "https://web.archive.org/web/20240104151645/https://donotpay.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your AI Consumer Champion.” to “The AI that fights for you”.",
      "between": {
        "from": "2024-01-04T15:16:45.000Z",
        "to": "2026-07-02T19:35:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702193559/https://donotpay.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DoNotPay” company record, https://startuphistory.org/c/donotpay.com"
}