{
  "company": {
    "name": "DogBase",
    "website": "https://dogbase.co/",
    "record": "https://startuphistory.org/c/dogbase.co"
  },
  "status": null,
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  "baseline": {
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    "observed_at": "2022-01-10T10:48:51.000Z",
    "headline": null,
    "description": "Lets dog handlers log their dog's training sessions quickly and efficiently while providing records, reports, compliance, analytics, added data, and improving K9 progress and performance.",
    "evidence": "https://web.archive.org/web/20220110104851/https://www.dogbase.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T16:45:35.355Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-06T16:45:35.355Z",
      "variants": [
        {
          "headline": "We Believe in the Power of Tech to Elevate Working Dog Performance",
          "subhead": "DogBase is centered on a shared belief in technology to systematically drive high-performance working dogs. Our platform is centered on frictionless logging, tracking, and making AI-driven improvement",
          "observed_at": "2023-04-05T19:20:50.000Z",
          "evidence": "https://web.archive.org/web/20230405192050/https://www.dogbase.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We Believe in the Power of Tech to Elevate Working Dog Performance",
          "subhead": "DogBase is centered on a shared belief in technology to systematically drive high-performance working dogs. Our platform is centered on frictionless logging, tracking, and making AI-driven improvement",
          "observed_at": "2024-02-23T20:55:57.000Z",
          "evidence": "https://web.archive.org/web/20240223205557/https://www.dogbase.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Elevated Working Dog Performance Starts Here",
          "subhead": "Discover DogBase: AI-driven insights, real-time data, and tracking for K9 teams. Trusted by 200+ teams. Start your 14-day trial now!",
          "observed_at": "2024-07-04T19:10:24.000Z",
          "evidence": "https://web.archive.org/web/20240704191024/https://www.dogbase.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Elevated Performance for Working Dogs, Sports, Trainers, & K9 Units Starts Here.",
          "subhead": "Discover DogBase: AI-driven insights, real-time data, and tracking for K9s. Trusted by 200+ teams. Start your 14-day trial now!",
          "observed_at": "2025-01-17T22:30:05.000Z",
          "evidence": "https://web.archive.org/web/20250117223005/https://www.dogbase.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empowering Working Dogs, Sports, Trainers, & K9 Units with AI-Powered Tools.",
          "subhead": "DogBase is centered on a shared belief in technology to systematically drive high-performance working dogs. Our platform is built around frictionless logging, tracking, and AI-driven improvements.",
          "observed_at": "2025-07-15T15:50:03.000Z",
          "evidence": "https://web.archive.org/web/20250715155003/https://www.dogbase.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Empowering Working Dogs, Sports, Trainers, & K9 Units with AI-Powered Tools.",
          "subhead": "DogBase is centered on a shared belief in technology to systematically drive high-performance working dogs. Our platform is built around frictionless logging, tracking, and AI-driven improvements.",
          "observed_at": "2026-01-03T02:54:56.000Z",
          "evidence": "https://web.archive.org/web/20260103025456/https://www.dogbase.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Operating System for Working Dogs",
          "subhead": "Complete K9 operations platform for SAR, detection, service, and sport dogs. Track training, deployments, health, and certifications in one system.",
          "observed_at": "2026-11-06T16:45:35.355Z",
          "evidence": "https://dogbase.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Operating System for Working Dogs",
      "subhead": "Complete K9 operations platform for SAR, detection, service, and sport dogs. Track training, deployments, health, and certifications in one system.",
      "from": "2023-04-05T19:20:50.000Z",
      "to": "2026-11-06T16:45:35.355Z",
      "captures": 7,
      "evidence": "https://dogbase.co/",
      "evidence_kind": "live_capture",
      "seen": {
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          "from": "2023-04-05T19:20:50.000Z",
          "to": "2026-11-06T16:45:35.355Z"
        }
      },
      "current": true
    }
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  "changes": [
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      "n": 1,
      "id": "page-bc1b075a6b71ff3ce992a57c89350f8bf7a2c27f2bc90da7a5446bcdda4c87b6:a6a5accddec35361ef0808901ed6605a69100e66904c91f90aeb3d5fe187b6d5:hiring:20dd4c09cc4ab0aa",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-10T10:48:51.000Z",
        "to": "2023-04-05T19:20:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20230405192050/https://www.dogbase.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-a6a5accddec35361ef0808901ed6605a69100e66904c91f90aeb3d5fe187b6d5:37508f7b7c6bc009bb586afd9cf33a25bdd9e62934e19922e3f57af2dd025d82:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230405192050/https://www.dogbase.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-04-05T19:20:50.000Z",
        "to": "2024-02-23T20:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223205557/https://www.dogbase.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-a6a5accddec35361ef0808901ed6605a69100e66904c91f90aeb3d5fe187b6d5:37508f7b7c6bc009bb586afd9cf33a25bdd9e62934e19922e3f57af2dd025d82:logos:3cbc1978e83d79d0",
      "before_evidence": "https://web.archive.org/web/20230405192050/https://www.dogbase.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Mountaineer Area Rescue Group, Rocky Mountain Search Dogs, Pacific Northwest Search Dogs and Northeast Search and Rescue.",
      "between": {
        "from": "2023-04-05T19:20:50.000Z",
        "to": "2024-02-23T20:55:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20240223205557/https://www.dogbase.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-37508f7b7c6bc009bb586afd9cf33a25bdd9e62934e19922e3f57af2dd025d82:74405fc076c29784aba07264780ad7d8b37aa8db5b22c5e2f0a1e56055346b49:headline:9f2d090e4a14a3dd",
      "before_evidence": "https://web.archive.org/web/20240223205557/https://www.dogbase.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We Believe in the Power of Tech to Elevate Working Dog Performance” to “Elevated Working Dog Performance Starts Here”.",
      "between": {
        "from": "2024-02-23T20:55:57.000Z",
        "to": "2024-07-04T19:10:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240704191024/https://www.dogbase.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-b740aa284a655d7a84db6818ca6e32265b35dc9a1bab528c9384a87f9ba70ba5:2da571489f6a3ddc057a8d0839c77538f46ac38782e3d5bc7b08fd4ade65bd7e:headline:a978f6b3cc81d5c9",
      "before_evidence": "https://web.archive.org/web/20260103025456/https://www.dogbase.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Empowering Working Dogs, Sports, Trainers, & K9 Units with AI-Powered Tools.” to “The Operating System for Working Dogs”.",
      "between": {
        "from": "2026-01-03T02:54:56.000Z",
        "to": "2026-11-06T16:45:35.355Z"
      },
      "evidence": "https://dogbase.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-b740aa284a655d7a84db6818ca6e32265b35dc9a1bab528c9384a87f9ba70ba5:2da571489f6a3ddc057a8d0839c77538f46ac38782e3d5bc7b08fd4ade65bd7e:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20260103025456/https://www.dogbase.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2026-01-03T02:54:56.000Z",
        "to": "2026-11-06T16:45:35.355Z"
      },
      "evidence": "https://dogbase.co/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DogBase” company record, https://startuphistory.org/c/dogbase.co"
}