{
  "company": {
    "name": "DocSend",
    "website": "https://docsend.com/",
    "record": "https://startuphistory.org/c/docsend.com"
  },
  "status": null,
  "history_since": "2015-03-13T11:10:43.000Z",
  "baseline": {
    "snapshot_id": "c4e55bf8bd6ef2223da599c742c5f482b701d7a0332403869ac30dc284be2736",
    "observed_at": "2015-03-13T11:10:43.000Z",
    "headline": "Document Intelligence Is Here",
    "description": "DocSend helps you communicate more effectively by telling you what happens to documents after you send them and letting you keep control in real time.",
    "evidence": "https://web.archive.org/web/20150313111043/https://docsend.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2015-03-13T11:10:43.000Z",
      "variants": [
        {
          "headline": "Document Intelligence Is Here",
          "subhead": "DocSend helps you communicate more effectively by telling you what happens to documents after you send them and letting you keep control in real time.",
          "observed_at": "2015-03-13T11:10:43.000Z",
          "evidence": "https://web.archive.org/web/20150313111043/https://docsend.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Document Intelligence Is Here",
      "subhead": "DocSend helps you communicate more effectively by telling you what happens to documents after you send them and letting you keep control in real time.",
      "from": "2015-03-13T11:10:43.000Z",
      "to": "2015-03-13T11:10:43.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150313111043/https://docsend.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-03-13T11:10:43.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2016-07-08T15:27:28.000Z",
      "variants": [
        {
          "headline": "Goodbye Email Attachments. Hello Revenue.",
          "subhead": "DocSend helps salespeople communicate more effectively by reporting back in real time how prospects engage with sales collateral & proposals after they're sent.",
          "observed_at": "2016-07-08T15:27:28.000Z",
          "evidence": "https://web.archive.org/web/20160708152728/https://docsend.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Goodbye Email Attachments. Hello Revenue.",
      "subhead": "DocSend helps salespeople communicate more effectively by reporting back in real time how prospects engage with sales collateral & proposals after they're sent.",
      "from": "2016-07-08T15:27:28.000Z",
      "to": "2016-07-08T15:27:28.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160708152728/https://docsend.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2016-07-08T15:27:28.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-01-04T04:24:44.000Z",
      "variants": [
        {
          "headline": "Find and share the documents that close deals.",
          "subhead": "DocSend is a content management and tracking solution that helps sales and marketing teams be more efficient.",
          "observed_at": "2018-01-04T04:24:44.000Z",
          "evidence": "https://web.archive.org/web/20180104042444/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Find and share the documents that close deals.",
      "subhead": "DocSend is a content management and tracking solution that helps sales and marketing teams be more efficient.",
      "from": "2018-01-04T04:24:44.000Z",
      "to": "2018-01-04T04:24:44.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180104042444/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-01-04T04:24:44.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-02T18:42:53.000Z",
      "variants": [
        {
          "headline": "Move business forward with DocSend",
          "subhead": "Try our secure document sharing platform for free. Instantly know when documents are opened, and what pages are read.",
          "observed_at": "2019-07-02T18:42:53.000Z",
          "evidence": "https://web.archive.org/web/20190702184253/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Move business forward with DocSend",
      "subhead": "Try our secure document sharing platform for free. Instantly know when documents are opened, and what pages are read.",
      "from": "2019-07-02T18:42:53.000Z",
      "to": "2019-07-02T18:42:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190702184253/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-02T18:42:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-13T16:57:16.000Z",
      "variants": [
        {
          "headline": "Never send another attachment again",
          "subhead": "Try our secure document sharing platform for free. Instantly know when documents are opened, and what pages are read.",
          "observed_at": "2020-07-17T08:12:47.000Z",
          "evidence": "https://web.archive.org/web/20200717081247/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Never send another attachment again",
          "subhead": "Try our secure document sharing platform for free. Instantly know when documents are opened & what pages are read. Easy-to-use eSignatures.",
          "observed_at": "2022-01-01T18:49:09.000Z",
          "evidence": "https://web.archive.org/web/20220101184909/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Never send another attachment again",
          "subhead": "Try our secure document sharing platform for free. Instantly know when documents are opened & what pages are read. Easy-to-use eSignatures.",
          "observed_at": "2023-07-01T10:44:14.000Z",
          "evidence": "https://web.archive.org/web/20230701104414/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Never send another attachment again",
          "subhead": "Try our secure document sharing platform for free. Instantly know when documents are opened & what pages are read. Easy-to-use eSignatures.",
          "observed_at": "2025-01-13T16:57:16.000Z",
          "evidence": "https://web.archive.org/web/20250113165716/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Never send another attachment again",
      "subhead": "Try our secure document sharing platform for free. Instantly know when documents are opened & what pages are read. Easy-to-use eSignatures.",
      "from": "2020-07-17T08:12:47.000Z",
      "to": "2025-01-13T16:57:16.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20250113165716/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-07-17T08:12:47.000Z",
          "to": "2025-01-13T16:57:16.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-05-02T11:55:17.000Z",
      "variants": [
        {
          "headline": "Securely manage, track, and share documents",
          "subhead": "DocSend offers secure virtual data rooms for managing mergers and acquisitions, startup fundraising, and investor communications. Track engagement and share documents confidently.",
          "observed_at": "2026-05-02T11:55:17.000Z",
          "evidence": "https://web.archive.org/web/20260502115517/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Securely manage, track, and share documents",
      "subhead": "DocSend offers secure virtual data rooms for managing mergers and acquisitions, startup fundraising, and investor communications. Track engagement and share documents confidently.",
      "from": "2026-05-02T11:55:17.000Z",
      "to": "2026-05-02T11:55:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260502115517/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-05-02T11:55:17.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2026-10-27T02:28:03.000Z",
      "variants": [
        {
          "headline": "The secure way to share, track, and close critical business",
          "subhead": "DocSend offers secure virtual data rooms for managing mergers and acquisitions, startup fundraising, and investor communications. Track engagement and share documents confidently.",
          "observed_at": "2026-07-23T17:22:19.000Z",
          "evidence": "https://web.archive.org/web/20260723172219/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The secure way to share, track, and close critical business",
          "subhead": "DocSend offers secure virtual data rooms for managing mergers and acquisitions, startup fundraising, and investor communications. Track engagement and share documents confidently.",
          "observed_at": "2026-10-27T02:28:03.000Z",
          "evidence": "https://web.archive.org/web/20261027022803/https://www.docsend.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The secure way to share, track, and close critical business",
      "subhead": "DocSend offers secure virtual data rooms for managing mergers and acquisitions, startup fundraising, and investor communications. Track engagement and share documents confidently.",
      "from": "2026-07-23T17:22:19.000Z",
      "to": "2026-10-27T02:28:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20261027022803/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-07-23T17:22:19.000Z",
          "to": "2026-10-27T02:28:03.000Z"
        }
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      "current": true
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  "changes": [
    {
      "n": 1,
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      "before_evidence": "https://web.archive.org/web/20150313111043/https://docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Document Intelligence Is Here” to “Goodbye Email Attachments. Hello Revenue.”.",
      "between": {
        "from": "2015-03-13T11:10:43.000Z",
        "to": "2016-07-08T15:27:28.000Z"
      },
      "evidence": "https://web.archive.org/web/20160708152728/https://docsend.com/",
      "evidence_kind": "internet_archive",
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      "topic": null
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    {
      "n": 2,
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      "before_evidence": "https://web.archive.org/web/20160708152728/https://docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Goodbye Email Attachments. Hello Revenue.” to “Find and share the documents that close deals.”.",
      "between": {
        "from": "2016-07-08T15:27:28.000Z",
        "to": "2018-01-04T04:24:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104042444/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-2722016b0b3c3ce01ee120aabf2819415d89133527c92a032e9f6d01789b671a:3a0021e19d9b151d5a46cd336809d0af79d807bce92c1984bdac9e097b4bc21d:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20160708152728/https://docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-07-08T15:27:28.000Z",
        "to": "2018-01-04T04:24:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20180104042444/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-3a0021e19d9b151d5a46cd336809d0af79d807bce92c1984bdac9e097b4bc21d:99b7901f04f12974f13a428994d11f24a3b4ade76eaadc9e55bcdd49b194efcd:headline:da1e13e28f02afa0",
      "before_evidence": "https://web.archive.org/web/20180104042444/https://www.docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Find and share the documents that close deals.” to “Move business forward with DocSend”.",
      "between": {
        "from": "2018-01-04T04:24:44.000Z",
        "to": "2019-07-02T18:42:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20190702184253/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-3a0021e19d9b151d5a46cd336809d0af79d807bce92c1984bdac9e097b4bc21d:99b7901f04f12974f13a428994d11f24a3b4ade76eaadc9e55bcdd49b194efcd:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20180104042444/https://www.docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2018-01-04T04:24:44.000Z",
        "to": "2019-07-02T18:42:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20190702184253/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-99b7901f04f12974f13a428994d11f24a3b4ade76eaadc9e55bcdd49b194efcd:302135a548a132822ed4a6574285c92992201db30a02f89753dc4daba0ac993b:headline:4f5797cd4d9b4f1f",
      "before_evidence": "https://web.archive.org/web/20190702184253/https://www.docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Move business forward with DocSend” to “Never send another attachment again”.",
      "between": {
        "from": "2019-07-02T18:42:53.000Z",
        "to": "2020-07-17T08:12:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20200717081247/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-99b7901f04f12974f13a428994d11f24a3b4ade76eaadc9e55bcdd49b194efcd:302135a548a132822ed4a6574285c92992201db30a02f89753dc4daba0ac993b:traction:363e53dd2c335917",
      "before_evidence": "https://web.archive.org/web/20190702184253/https://www.docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “12,000 customers” on its homepage (was “7,000 customers”).",
      "between": {
        "from": "2019-07-02T18:42:53.000Z",
        "to": "2020-07-17T08:12:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20200717081247/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 8,
      "id": "page-aa13b9f60a8780b04b075de0e8478ffcefe20ae5ea6a0f748c6f6ca85b241db8:3bfeaeeb59372af4d7a5c1babccac5df7e4b9c662303caf91f4128b6e8bce788:traction:c22242135e269087",
      "before_evidence": "https://web.archive.org/web/20220101184909/https://www.docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “34,000 companies” on its homepage (was “25,000 companies”).",
      "between": {
        "from": "2022-01-01T18:49:09.000Z",
        "to": "2023-07-01T10:44:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701104414/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "classifier-7e48aef056e42dd9be581cf60c1dcfbc657020274ed48ce5dda409ab165bbd2e:7ab2b646a5c6a6e889f1c9d6a4ae31ab06783b46eef7b3dd9d594d95b12b883d:repositioning",
      "before_evidence": "https://web.archive.org/web/20250113165716/https://www.docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Never send another attachment again” to “Securely manage, track, and share documents”.",
      "between": {
        "from": "2025-01-13T16:57:16.000Z",
        "to": "2026-05-02T11:55:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20260502115517/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-7ab2b646a5c6a6e889f1c9d6a4ae31ab06783b46eef7b3dd9d594d95b12b883d:7bacd5ac776e8df1738864703df17ab8b9fd598af3873feea366a009c048fbd4:headline:94a78110098ed9a2",
      "before_evidence": "https://web.archive.org/web/20260502115517/https://www.docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Securely manage, track, and share documents” to “The secure way to share, track, and close critical business”.",
      "between": {
        "from": "2026-05-02T11:55:17.000Z",
        "to": "2026-07-23T17:22:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260723172219/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-7ab2b646a5c6a6e889f1c9d6a4ae31ab06783b46eef7b3dd9d594d95b12b883d:7bacd5ac776e8df1738864703df17ab8b9fd598af3873feea366a009c048fbd4:traction:230d7b31820cddd4",
      "before_evidence": "https://web.archive.org/web/20260502115517/https://www.docsend.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “47,000 companies” on its homepage (was “34,000 companies”).",
      "between": {
        "from": "2026-05-02T11:55:17.000Z",
        "to": "2026-07-23T17:22:19.000Z"
      },
      "evidence": "https://web.archive.org/web/20260723172219/https://www.docsend.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    }
  ],
  "update": {
    "headline": "DocSend updates positioning and reports 47,000 companies",
    "summary": "DocSend has updated its homepage messaging and reports growth in the number of companies it serves. Recent changes emphasize secure document sharing, tracking, and closing business.",
    "points": [
      {
        "text": "Between May 2026 and July 2026, DocSend changed its homepage headline to “The secure way to share, track, and close critical business”.",
        "kind": "fact",
        "changes": [
          10
        ]
      },
      {
        "text": "A classifier read a change between January 2025 and May 2026—from “Never send another attachment again” to “Securely manage, track, and share documents”—as a repositioning toward secure document management and sharing.",
        "kind": "interpretation",
        "changes": [
          6,
          9
        ]
      },
      {
        "text": "Between May 2026 and July 2026, DocSend’s homepage claim about adoption changed to “47,000 companies” from “34,000 companies”.",
        "kind": "fact",
        "changes": [
          8,
          11
        ]
      }
    ],
    "written_at": "2026-11-07T15:36:27.663Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DocSend” company record, https://startuphistory.org/c/docsend.com"
}