{
  "company": {
    "name": "dbt Labs MetricFlow",
    "website": "https://docs.getdbt.com/",
    "record": "https://startuphistory.org/c/docs.getdbt.com"
  },
  "status": null,
  "history_since": "2019-07-19T21:52:24.000Z",
  "baseline": {
    "snapshot_id": "611b926d84286f84670500dc8a456c0cd6a9e7815c65e194d6a4d5d926ac5e6e",
    "observed_at": "2019-07-19T21:52:24.000Z",
    "headline": "dbt - Documentation",
    "description": "dbt (data build tool) is a command line tool that enables data analysts and engineers to transform data in their warehouse more effectively.",
    "evidence": "https://web.archive.org/web/20190719215224/https://docs.getdbt.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:32:42.749Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-11-05T13:32:42.749Z",
      "variants": [
        {
          "headline": "dbt - Documentation",
          "subhead": "dbt (data build tool) is a command line tool that enables data analysts and engineers to transform data in their warehouse more effectively.",
          "observed_at": "2019-07-19T21:52:24.000Z",
          "evidence": "https://web.archive.org/web/20190719215224/https://docs.getdbt.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The dbt Developer Hub",
          "subhead": null,
          "observed_at": "2025-07-02T06:39:11.000Z",
          "evidence": "https://web.archive.org/web/20250702063911/https://docs.getdbt.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The dbt Developer Hub",
          "subhead": null,
          "observed_at": "2025-11-02T22:27:32.000Z",
          "evidence": "https://web.archive.org/web/20251102222732/https://docs.getdbt.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The dbt Developer Hub",
          "subhead": null,
          "observed_at": "2026-02-02T07:32:35.000Z",
          "evidence": "https://web.archive.org/web/20260202073235/https://docs.getdbt.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The dbt Developer Hub",
          "subhead": null,
          "observed_at": "2026-05-02T04:21:09.000Z",
          "evidence": "https://web.archive.org/web/20260502042109/https://docs.getdbt.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The dbt Developer Hub",
          "subhead": null,
          "observed_at": "2026-07-01T01:40:38.000Z",
          "evidence": "https://web.archive.org/web/20260701014038/https://docs.getdbt.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The dbt Developer Hub",
          "subhead": null,
          "observed_at": "2026-10-26T01:23:49.000Z",
          "evidence": "https://web.archive.org/web/20261026012349/https://docs.getdbt.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The dbt Developer Hub",
          "subhead": null,
          "observed_at": "2026-11-05T13:32:42.749Z",
          "evidence": "https://docs.getdbt.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The dbt Developer Hub",
      "subhead": null,
      "from": "2019-07-19T21:52:24.000Z",
      "to": "2026-11-05T13:32:42.749Z",
      "captures": 8,
      "evidence": "https://docs.getdbt.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2019-07-19T21:52:24.000Z",
          "to": "2026-11-05T13:32:42.749Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-611b926d84286f84670500dc8a456c0cd6a9e7815c65e194d6a4d5d926ac5e6e:8470f75dbf648fd71c2323230c1f2c01ed84ede5e27c713bbfeaac87caaa8d37:headline:6b691015a0fe2ca8",
      "before_evidence": "https://web.archive.org/web/20190719215224/https://docs.getdbt.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “dbt - Documentation” to “Get started”.",
      "between": {
        "from": "2019-07-19T21:52:24.000Z",
        "to": "2020-08-11T09:04:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200811090420/https://docs.getdbt.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-efd158b90b7f9fba88a5afeed47580b101d843028edd5482b79c4d42e2f23b42:04e2c60708992cf3442cb060b404cc8932710e26fef1fc6e3bc90bb6488dd738:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20220704234402/https://docs.getdbt.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-07-04T23:44:02.000Z",
        "to": "2023-07-01T22:42:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20230701224206/https://docs.getdbt.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "Recent website and careers page changes at dbt Labs MetricFlow",
    "summary": "dbt Labs MetricFlow has updated its documentation homepage messaging and added a careers page. These changes suggest evolving positioning and organizational needs over time.",
    "points": [
      {
        "text": "Between July 2019 and August 2020, dbt Labs MetricFlow changed its documentation homepage headline from “dbt - Documentation” to “Get started”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2022 and July 2023, dbt Labs MetricFlow added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "The homepage headline change between July 2019 and August 2020 suggests an effort to make documentation more onboarding-focused.",
        "kind": "interpretation",
        "changes": [
          1
        ]
      },
      {
        "text": "Adding a careers page between July 2022 and July 2023 is consistent with dbt Labs MetricFlow organizing information for potential candidates.",
        "kind": "interpretation",
        "changes": [
          2
        ]
      }
    ],
    "written_at": "2026-11-07T16:05:52.627Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “dbt Labs MetricFlow” company record, https://startuphistory.org/c/docs.getdbt.com"
}