{
  "company": {
    "name": "DinMo",
    "website": "https://dinmo.com/",
    "record": "https://startuphistory.org/c/dinmo.com"
  },
  "status": null,
  "history_since": "2011-02-02T21:29:05.000Z",
  "baseline": {
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    "observed_at": "2011-02-02T21:29:05.000Z",
    "headline": "Parallels Plesk Panel",
    "description": null,
    "evidence": "https://web.archive.org/web/20110202212905/http://dinmo.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:30:09.144Z",
  "live_status": null,
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    {
      "quote_observed_at": "2011-02-02T21:29:05.000Z",
      "variants": [
        {
          "headline": "Parallels Plesk Panel",
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          "evidence": "https://web.archive.org/web/20110202212905/http://dinmo.com/",
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      ],
      "headline": "Parallels Plesk Panel",
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      "to": "2011-02-02T21:29:05.000Z",
      "captures": 1,
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      "seen": {
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      },
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    {
      "quote_observed_at": "2011-10-17T17:33:00.000Z",
      "variants": [
        {
          "headline": "www.dinmo.com",
          "subhead": null,
          "observed_at": "2011-10-17T17:33:00.000Z",
          "evidence": "https://web.archive.org/web/20111017173300/http://www.dinmo.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "www.dinmo.com",
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      "captures": 1,
      "evidence": "https://web.archive.org/web/20111017173300/http://www.dinmo.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-10-17T17:33:00.000Z"
      },
      "current": false
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    {
      "quote_observed_at": "2024-07-22T01:37:11.000Z",
      "variants": [
        {
          "headline": "The Data-Led Growth Platform",
          "subhead": "Discover the all-in-one data platform that simplifies data access, eliminates complexity, and empowers teams to make informed decisions, fueling unparalleled growth. Get started now for free; no credi",
          "observed_at": "2023-05-12T19:43:53.000Z",
          "evidence": "https://web.archive.org/web/20230512194353/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Data-Led Growth Platform",
          "subhead": "Discover the all-in-one data platform that simplifies data access, eliminates complexity, and empowers teams to make informed decisions, fueling unparalleled growth. Get started now for free; no credi",
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          "evidence": "https://web.archive.org/web/20230928215638/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turn your data into growth",
          "subhead": "Discover the all-in-one data platform that simplifies data access, eliminates complexity, and empowers teams to make informed decisions, fueling unparalleled growth. Get started now for free; no credi",
          "observed_at": "2024-01-12T02:17:01.000Z",
          "evidence": "https://web.archive.org/web/20240112021701/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Turn your data into growth",
          "subhead": "Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.",
          "observed_at": "2024-07-22T01:37:11.000Z",
          "evidence": "https://web.archive.org/web/20240722013711/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "Turn your data into growth",
      "subhead": "Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.",
      "from": "2023-05-12T19:43:53.000Z",
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      "captures": 4,
      "evidence": "https://web.archive.org/web/20240722013711/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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      "quote_observed_at": "2025-07-14T15:18:55.000Z",
      "variants": [
        {
          "headline": "The CDP you've been waiting for.",
          "subhead": "Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.",
          "observed_at": "2025-01-13T13:23:41.000Z",
          "evidence": "https://web.archive.org/web/20250113132341/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The CDP you've been waiting for.",
          "subhead": "Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.",
          "observed_at": "2025-07-14T15:18:55.000Z",
          "evidence": "https://web.archive.org/web/20250714151855/https://www.dinmo.com",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The CDP you've been waiting for.",
      "subhead": "Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.",
      "from": "2025-01-13T13:23:41.000Z",
      "to": "2025-07-14T15:18:55.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250714151855/https://www.dinmo.com",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
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        }
      },
      "current": false
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    {
      "quote_observed_at": "2026-06-15T23:42:30.000Z",
      "variants": [
        {
          "headline": "The Composable Customer Data Platform",
          "subhead": "Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.",
          "observed_at": "2026-01-03T04:55:33.000Z",
          "evidence": "https://web.archive.org/web/20260103045533/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Composable Customer Data Platform",
          "subhead": "Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.",
          "observed_at": "2026-06-15T23:42:30.000Z",
          "evidence": "https://web.archive.org/web/20260615234230/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Composable Customer Data Platform",
      "subhead": "Discover the all-in-one data platform which makes it easy to collect, enrich, segment, and activate your customer data in all your business platform. Get started now for free; no credit card required.",
      "from": "2026-01-03T04:55:33.000Z",
      "to": "2026-06-15T23:42:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260615234230/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:30:09.144Z",
      "variants": [
        {
          "headline": "The Agentic Composable CDP",
          "subhead": "Collect, enrich, segment and activate customer data across your marketing and business tools with DinMo’s all-in-one data platform.",
          "observed_at": "2026-09-25T19:16:21.000Z",
          "evidence": "https://web.archive.org/web/20260925191621/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Agentic Composable CDP",
          "subhead": "Collect, enrich, segment and activate customer data across your marketing and business tools with DinMo’s all-in-one data platform.",
          "observed_at": "2026-10-11T09:45:31.000Z",
          "evidence": "https://web.archive.org/web/20261011094531/https://www.dinmo.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Agentic Composable CDP",
          "subhead": "Collect, enrich, segment and activate customer data across your marketing and business tools with DinMo’s all-in-one data platform.",
          "observed_at": "2026-11-05T13:30:09.144Z",
          "evidence": "https://www.dinmo.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The Agentic Composable CDP",
      "subhead": "Collect, enrich, segment and activate customer data across your marketing and business tools with DinMo’s all-in-one data platform.",
      "from": "2026-09-25T19:16:21.000Z",
      "to": "2026-11-05T13:30:09.144Z",
      "captures": 3,
      "evidence": "https://www.dinmo.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-09-25T19:16:21.000Z",
          "to": "2026-11-05T13:30:09.144Z"
        }
      },
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      "before_evidence_kind": "internet_archive",
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      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2011-10-17T17:33:00.000Z",
        "to": "2023-05-12T19:43:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230512194353/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-d309c626607719f6343ec5284c623473bf936adee98922fe25cb5797f112f005:0c81b3a3e4ae6cdc97f88310412933385df33e795262cfd95fe6d4d782dae345:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20111017173300/http://www.dinmo.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2011-10-17T17:33:00.000Z",
        "to": "2023-05-12T19:43:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20230512194353/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-5949029bf12786a20c896aae61ae1122493158bfe933f39190ecb2b75201dc09:454bc1011f5fcee7fe0b1733f776ff9dfd5bc4365bce13d045cdbc02438d2b80:customers_added:e9cd7ae91e319ccd",
      "before_evidence": "https://web.archive.org/web/20230928215638/https://www.dinmo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Galeries Lafayette's, Nexity's, Diptyque Paris', Ankorstore's, Yespark's, Yavin's, Elia Lingeries' and Pétrone's.",
      "between": {
        "from": "2023-09-28T21:56:38.000Z",
        "to": "2024-01-12T02:17:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240112021701/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "classifier-5949029bf12786a20c896aae61ae1122493158bfe933f39190ecb2b75201dc09:454bc1011f5fcee7fe0b1733f776ff9dfd5bc4365bce13d045cdbc02438d2b80:repositioning",
      "before_evidence": "https://web.archive.org/web/20230928215638/https://www.dinmo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The Data-Led Growth Platform” to “Turn your data into growth”.",
      "between": {
        "from": "2023-09-28T21:56:38.000Z",
        "to": "2024-01-12T02:17:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240112021701/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 5,
      "id": "page-5949029bf12786a20c896aae61ae1122493158bfe933f39190ecb2b75201dc09:454bc1011f5fcee7fe0b1733f776ff9dfd5bc4365bce13d045cdbc02438d2b80:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20230928215638/https://www.dinmo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2023-09-28T21:56:38.000Z",
        "to": "2024-01-12T02:17:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20240112021701/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 6,
      "id": "page-7adddec451cbd05634e37053bdc99a98244326816fe97cbc901d8bdab9e853cd:0761e42b5f28e3528009f66ff57d982db0d314e54b8fa3a58c67ebb696e370e6:headline:158213ed6f2e703e",
      "before_evidence": "https://web.archive.org/web/20240722013711/https://www.dinmo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Turn your data into growth” to “The CDP you've been waiting for.”.",
      "between": {
        "from": "2024-07-22T01:37:11.000Z",
        "to": "2025-01-13T13:23:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250113132341/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-7adddec451cbd05634e37053bdc99a98244326816fe97cbc901d8bdab9e853cd:0761e42b5f28e3528009f66ff57d982db0d314e54b8fa3a58c67ebb696e370e6:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240722013711/https://www.dinmo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-07-22T01:37:11.000Z",
        "to": "2025-01-13T13:23:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250113132341/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-45b249239df890dc1d5139ca02457ea6b4f1f55e40dbcd5b0ba9d2ac553df348:ada32a4596c2eb7894358e822b685ba86999731c89f70b68d6453d7517319d6b:headline:150010894523d84f",
      "before_evidence": "https://web.archive.org/web/20250714151855/https://www.dinmo.com",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The CDP you've been waiting for.” to “The Composable Customer Data Platform”.",
      "between": {
        "from": "2025-07-14T15:18:55.000Z",
        "to": "2026-01-03T04:55:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20260103045533/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-f9c619dfb84f940cdd9a7953fb9c8e151907a76f4006d7ade1a3666cc3a991f7:afadcbfb346979eabdda3dcc6ba359761fc4b940d66db726ec9ddba83c2383fd:headline:4c73edb8004727d3",
      "before_evidence": "https://web.archive.org/web/20260615234230/https://www.dinmo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Composable Customer Data Platform” to “The Agentic Composable CDP”.",
      "between": {
        "from": "2026-06-15T23:42:30.000Z",
        "to": "2026-09-25T19:16:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20260925191621/https://www.dinmo.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-08e498be6241052a37f9e679b9501908a1d7c81dfedbc4d5acbac48548707294:02b7dcd3804aedb83fa98aecc56729eb4853e6254284a60aa1d3ebe26365cace:logos:34d8091aef3b34f5",
      "before_evidence": "https://web.archive.org/web/20261011094531/https://www.dinmo.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Oui Care.",
      "between": {
        "from": "2026-10-11T09:45:31.000Z",
        "to": "2026-11-05T13:30:09.144Z"
      },
      "evidence": "https://www.dinmo.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DinMo” company record, https://startuphistory.org/c/dinmo.com"
}