{
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      "quote_observed_at": "2021-07-01T08:11:30.000Z",
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          "headline": "Managing Digital Risk and Digital Security | Digital Shadows",
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      "evidence_kind": "internet_archive",
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      "variants": [
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      ],
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What is a digital shadow?” to “Prevent, detect and contain incidents by analyzing the adversary and tailored threat intelligence that alerts you to potential threats, i…”.",
      "between": {
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      },
      "evidence": "https://web.archive.org/web/20150712020408/http://digitalshadows.com:80/",
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Prevent, detect and contain incidents by analyzing the adversary and tailored threat intelligence that alerts you to potential threats, i…” to “Digital Shadows”.",
      "between": {
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      },
      "evidence": "https://web.archive.org/web/20160704000116/http://www.digitalshadows.com:80/",
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      "kind": "hiring",
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      "summary": "Added a careers page.",
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      "evidence_kind": "internet_archive",
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      },
      "evidence": "https://web.archive.org/web/20190128061246/https://www.digitalshadows.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: FreshFields.",
      "between": {
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        "to": "2021-07-01T08:11:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701081130/https://www.digitalshadows.com/",
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    {
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      "before_evidence": "https://web.archive.org/web/20210701081130/https://www.digitalshadows.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Minimize Digital Risk” to “Actionable Threat Intelligence”.",
      "between": {
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        "to": "2023-01-06T15:35:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20230106153535/https://www.digitalshadows.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Digital Shadows emphasizes actionable threat intelligence",
    "summary": "Digital Shadows has shifted its homepage messaging toward actionable threat intelligence and offers a free sign-up or free trial. It previously highlighted minimizing digital risk and added a careers page and a homepage logo for FreshFields.",
    "points": [
      {
        "text": "Between July 2021 and January 2023, Digital Shadows changed its homepage headline from “Minimize Digital Risk” to “Actionable Threat Intelligence”.",
        "kind": "fact",
        "changes": [
          6
        ]
      },
      {
        "text": "The classifier’s reading of the headline change between July 2021 and January 2023 suggests Digital Shadows may have repositioned its emphasis toward actionable threat intelligence.",
        "kind": "interpretation",
        "changes": [
          6
        ]
      },
      {
        "text": "Between January 2018 and January 2019, Digital Shadows added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2020 and July 2021, Digital Shadows added the FreshFields logo to its homepage.",
        "kind": "fact",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T15:39:50.927Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Digital Shadows” company record, https://startuphistory.org/c/digitalshadows.com"
}