{
  "company": {
    "name": "Didomi",
    "website": "https://didomi.io/",
    "record": "https://startuphistory.org/c/didomi.io"
  },
  "status": null,
  "history_since": "2020-12-12T09:58:21.000Z",
  "baseline": {
    "snapshot_id": "49064af26e9b1a174fcd56f119b7a252860867099d5d8add212b2e5ef9c8a0f2",
    "observed_at": "2020-12-12T09:58:21.000Z",
    "headline": "Place customer consent at the core of your strategy",
    "description": "We help companies put their users in control of their data, thus generating trust and complying with privacy regulation such as GDPR or CCPA",
    "evidence": "https://web.archive.org/web/20201212095821/https://www.didomi.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:28:28.497Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-02T00:23:31.000Z",
      "variants": [
        {
          "headline": "Place customer consent at the core of your strategy",
          "subhead": "We help companies put their users in control of their data, thus generating trust and complying with privacy regulation such as GDPR or CCPA",
          "observed_at": "2020-12-12T09:58:21.000Z",
          "evidence": "https://web.archive.org/web/20201212095821/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Place customer consent at the core of your strategy",
          "subhead": "We help companies put their users in control of their data, thus generating trust and complying with privacy regulation such as GDPR or CCPA",
          "observed_at": "2021-01-02T23:25:04.000Z",
          "evidence": "https://web.archive.org/web/20210102232504/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Place customer consent at the core of your strategy",
          "subhead": "We help companies put their users in control of their data, thus generating trust and complying with privacy regulation such as GDPR or CCPA",
          "observed_at": "2022-01-02T00:23:31.000Z",
          "evidence": "https://web.archive.org/web/20220102002331/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Place customer consent at the core of your strategy",
      "subhead": "We help companies put their users in control of their data, thus generating trust and complying with privacy regulation such as GDPR or CCPA",
      "from": "2020-12-12T09:58:21.000Z",
      "to": "2022-01-02T00:23:31.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20220102002331/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-12-12T09:58:21.000Z",
          "to": "2022-01-02T00:23:31.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-01T06:45:31.000Z",
      "variants": [
        {
          "headline": "Make Privacy part of your strategy",
          "subhead": "Innovative solutions that help you collect, respect and leverage user choices, anywhere you do business.",
          "observed_at": "2024-01-01T06:45:31.000Z",
          "evidence": "https://web.archive.org/web/20240101064531/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Make Privacy part of your strategy",
      "subhead": "Innovative solutions that help you collect, respect and leverage user choices, anywhere you do business.",
      "from": "2024-01-01T06:45:31.000Z",
      "to": "2024-01-01T06:45:31.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240101064531/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-01T06:45:31.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-04T03:22:01.000Z",
      "variants": [
        {
          "headline": "Easy compliance,",
          "subhead": "Access leading data privacy and consent solutions for global brands and publishers.",
          "observed_at": "2024-07-01T02:52:53.000Z",
          "evidence": "https://web.archive.org/web/20240701025253/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Easy compliance, great experiences",
          "subhead": "Access leading data privacy and consent solutions for global brands and publishers.",
          "observed_at": "2025-01-04T03:22:01.000Z",
          "evidence": "https://web.archive.org/web/20250104032201/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Easy compliance, great experiences",
      "subhead": "Access leading data privacy and consent solutions for global brands and publishers.",
      "from": "2024-07-01T02:52:53.000Z",
      "to": "2025-01-04T03:22:01.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250104032201/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-07-01T02:52:53.000Z",
          "to": "2025-01-04T03:22:01.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-01T05:58:59.000Z",
      "variants": [
        {
          "headline": "Optimize privacy. Unlock data and performance.",
          "subhead": "Privacy solutions to improve consent rates up to 90% and increase return on ad spend by 22%. Want to learn more?",
          "observed_at": "2025-08-03T18:22:36.000Z",
          "evidence": "https://web.archive.org/web/20250803182236/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Optimize privacy. Unlock data and performance.",
          "subhead": "Privacy solutions to improve consent rates up to 90% and increase return on ad spend by 22%. Want to learn more?",
          "observed_at": "2025-11-03T08:19:38.000Z",
          "evidence": "https://web.archive.org/web/20251103081938/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Optimize privacy. Unlock data and performance.",
          "subhead": "Privacy solutions to improve consent rates up to 90% and increase return on ad spend by 22%. Want to learn more?",
          "observed_at": "2026-01-01T05:58:59.000Z",
          "evidence": "https://web.archive.org/web/20260101055859/https://www.didomi.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Optimize privacy. Unlock data and performance.",
      "subhead": "Privacy solutions to improve consent rates up to 90% and increase return on ad spend by 22%. Want to learn more?",
      "from": "2025-08-03T18:22:36.000Z",
      "to": "2026-01-01T05:58:59.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20260101055859/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-08-03T18:22:36.000Z",
          "to": "2026-01-01T05:58:59.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-49064af26e9b1a174fcd56f119b7a252860867099d5d8add212b2e5ef9c8a0f2:89720456fb3a4bd559f25982648d9430d53cae1bbc2de27c629d9543e077c46f:logos:3beeaca9bdddc714",
      "before_evidence": "https://web.archive.org/web/20201212095821/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Didomi -banner.",
      "between": {
        "from": "2020-12-12T09:58:21.000Z",
        "to": "2021-01-02T23:25:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20210102232504/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-89720456fb3a4bd559f25982648d9430d53cae1bbc2de27c629d9543e077c46f:805bc08e960c7ca27594e9cd8a321bd1bc4b3a494da06da094239998d2264629:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20210102232504/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2021-01-02T23:25:04.000Z",
        "to": "2022-01-02T00:23:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102002331/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-89720456fb3a4bd559f25982648d9430d53cae1bbc2de27c629d9543e077c46f:805bc08e960c7ca27594e9cd8a321bd1bc4b3a494da06da094239998d2264629:logos:56eff11bfaf3adde",
      "before_evidence": "https://web.archive.org/web/20210102232504/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: pierre-et-vacances-centerparcs, 212x80_Harrods, 212x80_Psg, decathlon_dark, Michelin-Dark, Subscribe to Didomi's newsletter, Facebook_white, instagram and 1 more.",
      "between": {
        "from": "2021-01-02T23:25:04.000Z",
        "to": "2022-01-02T00:23:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20220102002331/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-805bc08e960c7ca27594e9cd8a321bd1bc4b3a494da06da094239998d2264629:79d3475b311734d8e8a5a1b235f89f568bfe22567bfb3b58ccaa1caa307e5790:headline:86d4a8bd8d12b191",
      "before_evidence": "https://web.archive.org/web/20220102002331/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Place customer consent at the core of your strategy” to “Do you comply”.",
      "between": {
        "from": "2022-01-02T00:23:31.000Z",
        "to": "2022-07-03T08:24:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20220703082434/https://www.didomi.io",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-79d3475b311734d8e8a5a1b235f89f568bfe22567bfb3b58ccaa1caa307e5790:932790462034fb2a046094b55daca3d2f3fe79ca07a393e9d9b5ba310b05be31:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20220703082434/https://www.didomi.io",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2022-07-03T08:24:34.000Z",
        "to": "2023-01-26T09:42:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20230126094230/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-79d3475b311734d8e8a5a1b235f89f568bfe22567bfb3b58ccaa1caa307e5790:932790462034fb2a046094b55daca3d2f3fe79ca07a393e9d9b5ba310b05be31:logos:d815e62ae4afceb4",
      "before_evidence": "https://web.archive.org/web/20220703082434/https://www.didomi.io",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: HubSpot Video.",
      "between": {
        "from": "2022-07-03T08:24:34.000Z",
        "to": "2023-01-26T09:42:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20230126094230/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-932790462034fb2a046094b55daca3d2f3fe79ca07a393e9d9b5ba310b05be31:f398e5f12ca93606a89813d16523cd857273c2d6b03a0b1f46ccb1cbbf6c9d33:headline:ee0793f13241f369",
      "before_evidence": "https://web.archive.org/web/20230126094230/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Do you comply” to “Make Privacy part of your strategy”.",
      "between": {
        "from": "2023-01-26T09:42:30.000Z",
        "to": "2024-01-01T06:45:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240101064531/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-f398e5f12ca93606a89813d16523cd857273c2d6b03a0b1f46ccb1cbbf6c9d33:9187f25e02aba3bbc235806b45bb369fd18348352985af4322e62e8c9006ee51:headline:06786d38c3f3b4aa",
      "before_evidence": "https://web.archive.org/web/20240101064531/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Make Privacy part of your strategy” to “Easy compliance,”.",
      "between": {
        "from": "2024-01-01T06:45:31.000Z",
        "to": "2024-07-01T02:52:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701025253/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-f398e5f12ca93606a89813d16523cd857273c2d6b03a0b1f46ccb1cbbf6c9d33:9187f25e02aba3bbc235806b45bb369fd18348352985af4322e62e8c9006ee51:logos:3bb4945ae97191ff",
      "before_evidence": "https://web.archive.org/web/20240101064531/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Client=Societe Generale, Color=White.",
      "between": {
        "from": "2024-01-01T06:45:31.000Z",
        "to": "2024-07-01T02:52:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701025253/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-926fae15583a9ff06bd5aed2d493e7ec967cedf67b55e60221b5ebf14c0ca869:0e44a668ebe41a308107a0bfe09161be8ba2b02da5a8be091304e5a4f0d6a2a2:headline:6c5822dfa9a105b7",
      "before_evidence": "https://web.archive.org/web/20250104032201/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Easy compliance, great experiences” to “Optimize privacy. Unlock data and performance.”.",
      "between": {
        "from": "2025-01-04T03:22:01.000Z",
        "to": "2025-08-03T18:22:36.000Z"
      },
      "evidence": "https://web.archive.org/web/20250803182236/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-91fb86a58257300b15730a2b624b3add5341a28b9f0323881118c605bd7c11d3:a061d643da2f989b62798b60fc33ce4f1fd07aa54b2620987b78d41b330c5fb5:headline:f3e630f01409f7f6",
      "before_evidence": "https://web.archive.org/web/20260101055859/https://www.didomi.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Optimize privacy. Unlock data and performance.” to “pt for better”.",
      "between": {
        "from": "2026-01-01T05:58:59.000Z",
        "to": "2026-07-05T16:35:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705163551/https://www.didomi.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Didomi updates homepage messaging and site elements",
    "summary": "Didomi has changed its homepage headlines around consent, compliance and privacy, while adjusting homepage logos, navigation and adding a job board on Lever.",
    "points": [
      {
        "text": "Between December 2020 and January 2021, Didomi added a “Didomi -banner” logo to its homepage.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between January 2021 and January 2022, Didomi opened a job board on Lever and added multiple logos to its homepage, including pierre-et-vacances-centerparcs, 212x80_Harrods, 212x80_Psg, decathlon_dark, Michelin-Dark, and social media icons.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between July 2022 and January 2023, Didomi removed its pricing page link and added a HubSpot Video logo to its homepage.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      },
      {
        "text": "Between January 2022 and July 2026, Didomi changed its homepage headlines multiple times, including “Do you comply”, “Make Privacy part of your strategy”, “Easy compliance,”, “Optimize privacy. Unlock data and performance.” and “pt for better”.",
        "kind": "fact",
        "changes": [
          4,
          7,
          8,
          10,
          11
        ]
      }
    ],
    "written_at": "2026-11-07T15:07:52.610Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Didomi” company record, https://startuphistory.org/c/didomi.io"
}