{
  "company": {
    "name": "Diagon Technologies",
    "website": "https://diagon.ai/",
    "record": "https://startuphistory.org/c/diagon.ai"
  },
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    "description": null,
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-06T14:39:39.427Z",
  "live_status": null,
  "messaging": [
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          "headline": "EQUIPMENT SOURCING REIMAGINED",
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        {
          "headline": "EQUIPMENT SOURCING REIMAGINED",
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          "observed_at": "2024-01-18T19:52:53.000Z",
          "evidence": "https://web.archive.org/web/20240118195253/https://www.diagon.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "EQUIPMENT SOURCING REIMAGINED",
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          "evidence": "https://web.archive.org/web/20240710142607/https://www.diagon.ai/",
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      ],
      "headline": "EQUIPMENT SOURCING REIMAGINED",
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      "to": "2024-07-10T14:26:07.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20240710142607/https://www.diagon.ai/",
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        }
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      "current": false
    },
    {
      "quote_observed_at": "2025-07-07T19:23:36.000Z",
      "variants": [
        {
          "headline": "Equipping the Factories of the Future",
          "subhead": "Diagon's advanced platform for optimizing manufacturing equipment procurement and lifecycle management. Explore our innovative solutions to tackle global supply chain challenges and support the reshor",
          "observed_at": "2025-01-26T08:58:56.000Z",
          "evidence": "https://web.archive.org/web/20250126085856/https://www.diagon.ai/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Equipping the Battery Factories of the Future",
          "subhead": "The home of Diagon Marketplace",
          "observed_at": "2025-07-07T19:23:36.000Z",
          "evidence": "https://web.archive.org/web/20250707192336/https://www.diagon.ai/",
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        }
      ],
      "headline": "Equipping the Battery Factories of the Future",
      "subhead": "The home of Diagon Marketplace",
      "from": "2025-01-26T08:58:56.000Z",
      "to": "2025-07-07T19:23:36.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250707192336/https://www.diagon.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2025-07-07T19:23:36.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-22T07:08:35.000Z",
      "variants": [
        {
          "headline": "The weeks you spend on CAPEX procurement could be spent on production.",
          "subhead": "The home of Diagon Marketplace",
          "observed_at": "2026-01-22T07:08:35.000Z",
          "evidence": "https://web.archive.org/web/20260122070835/https://www.diagon.ai/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The weeks you spend on CAPEX procurement could be spent on production.",
      "subhead": "The home of Diagon Marketplace",
      "from": "2026-01-22T07:08:35.000Z",
      "to": "2026-01-22T07:08:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260122070835/https://www.diagon.ai/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-22T07:08:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:39:39.427Z",
      "variants": [
        {
          "headline": "Find the equipment you need",
          "subhead": "Albus is Diagon's industrial equipment intelligence platform for buyers and sellers. Buyers can search across millions of industrial equipment listings, compare models, pricing, and availability, and ",
          "observed_at": "2026-11-06T14:39:39.427Z",
          "evidence": "https://diagon.ai/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Find the equipment you need",
      "subhead": "Albus is Diagon's industrial equipment intelligence platform for buyers and sellers. Buyers can search across millions of industrial equipment listings, compare models, pricing, and availability, and ",
      "from": "2026-11-06T14:39:39.427Z",
      "to": "2026-11-06T14:39:39.427Z",
      "captures": 1,
      "evidence": "https://diagon.ai/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:39:39.427Z"
      },
      "current": true
    }
  ],
  "changes": [
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      "n": 1,
      "id": "page-4b5c47b4e5adf3d262b9fa0be9196912deb9eac85b2231d01a34cb84d9ec2118:79e553c3cdbae7756099ca1d9b857fae27800f133794f411b694320f4819b54e:investors:71a1383cf3057869",
      "before_evidence": "https://web.archive.org/web/20230722104612/https://www.diagon.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "investors",
      "label": "Investors",
      "summary": "Now shows investor logo: Techstars_Logo_Primary_White 1 (2).png.",
      "between": {
        "from": "2023-07-22T10:46:12.000Z",
        "to": "2024-01-18T19:52:53.000Z"
      },
      "evidence": "https://web.archive.org/web/20240118195253/https://www.diagon.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-investor-logos"
    },
    {
      "n": 2,
      "id": "classifier-b27c2de6f309a0c600787ba53592f8da2b4e2462d7b7baf30fde88b58fa85cbf:b79c340d1582e8b8ab6147907942a86005591af8908a3eb3a0fd96d9f2ee162e:repositioning",
      "before_evidence": "https://web.archive.org/web/20240710142607/https://www.diagon.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “EQUIPMENT SOURCING REIMAGINED” to “Equipping the Factories of the Future”.",
      "between": {
        "from": "2024-07-10T14:26:07.000Z",
        "to": "2025-01-26T08:58:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20250126085856/https://www.diagon.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-a61a9f08615bb1bacf872878b81ee67575b62933bee648ad7d76ae9dbd41db38:d60adc5f115970c63f6066d7ecb58ca2f4a86de41fc3714aa4278329dab1ed62:headline:aedb99e375841670",
      "before_evidence": "https://web.archive.org/web/20250707192336/https://www.diagon.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Equipping the Battery Factories of the Future” to “The weeks you spend on CAPEX procurement could be spent on production.”.",
      "between": {
        "from": "2025-07-07T19:23:36.000Z",
        "to": "2026-01-22T07:08:35.000Z"
      },
      "evidence": "https://web.archive.org/web/20260122070835/https://www.diagon.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-d60adc5f115970c63f6066d7ecb58ca2f4a86de41fc3714aa4278329dab1ed62:f65989846655c90ae3a1b3d941f0e58cb591ffea18d593e9af031a959eee523d:headline:f8c4f0239bea9b10",
      "before_evidence": "https://web.archive.org/web/20260122070835/https://www.diagon.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The weeks you spend on CAPEX procurement could be spent on production.” to “Find the equipment you need”.",
      "between": {
        "from": "2026-01-22T07:08:35.000Z",
        "to": "2026-11-06T14:39:39.427Z"
      },
      "evidence": "https://diagon.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Diagon Technologies updates positioning and shows Techstars logo",
    "summary": "Diagon Technologies has adjusted its homepage messaging several times and now displays a Techstars logo on its site. The company’s recent headlines emphasize finding needed equipment and CAPEX procurement efficiency.",
    "points": [
      {
        "text": "Between July 2023 and January 2024, Diagon Technologies started showing an investor logo labeled “Techstars_Logo_Primary_White 1 (2).png.” on its website.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2024 and January 2025, Diagon Technologies changed its homepage headline from “EQUIPMENT SOURCING REIMAGINED” to “Equipping the Factories of the Future”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2025 and January 2026, the homepage headline changed from “Equipping the Battery Factories of the Future” to “The weeks you spend on CAPEX procurement could be spent on production.”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2026 and November 2026, the homepage headline changed from “The weeks you spend on CAPEX procurement could be spent on production.” to “Find the equipment you need”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T20:31:19.506Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Diagon Technologies” company record, https://startuphistory.org/c/diagon.ai"
}