{
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      "id": "page-8c5a5d31d29dd8e679980fc42bd895467be18badeb48977b131717ebab2c540a:5242df38ac9d243b20952c47d5622e6a495cf4270477cbe015d2d6c2fa0d34c8:compliance:b8a022b233bc0d45",
      "before_evidence": "https://web.archive.org/web/20260203101244/https://detectify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states PCI DSS compliance on its homepage.",
      "between": {
        "from": "2026-02-03T10:12:44.000Z",
        "to": "2026-07-01T11:55:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701115556/https://detectify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-compliance"
    },
    {
      "n": 14,
      "id": "page-ec039c342880ab861b355e8368b5761dad61ced15d8426eb2b1851a40b31e818:b242a9f4285a6da05b8ea8f213de1d79e5ee024b8fa1cd369beab9874181d9e1:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260801145610/https://detectify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-08-01T14:56:10.000Z",
        "to": "2026-10-22T05:56:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20261022055643/https://detectify.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 15,
      "id": "page-b242a9f4285a6da05b8ea8f213de1d79e5ee024b8fa1cd369beab9874181d9e1:aac560c7a8e8c6f2ecc38dbf1f9c3f7067aa0229d01156bc76b94d8df255cf08:customers_added:d4680a0e103d30ed",
      "before_evidence": "https://web.archive.org/web/20261022055643/https://detectify.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: AOPA.",
      "between": {
        "from": "2026-10-22T05:56:43.000Z",
        "to": "2026-11-05T13:26:12.936Z"
      },
      "evidence": "https://detectify.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": {
    "headline": "Detectify highlights PCI DSS and shifts to demo-led sign-ups",
    "summary": "Detectify recently updated its homepage messaging, surfaced PCI DSS compliance, adjusted how visitors engage with its product, and added new logos. These changes suggest a focus on application security credibility and a more sales-led motion.",
    "points": [
      {
        "text": "Between February 2026 and July 2026, Detectify changed its homepage headline to “Application security built and trusted by hackers”.",
        "kind": "fact",
        "changes": [
          12
        ]
      },
      {
        "text": "Between February 2026 and July 2026, Detectify’s homepage began stating PCI DSS compliance.",
        "kind": "fact",
        "changes": [
          13
        ]
      },
      {
        "text": "Between August 2026 and October 2026, Detectify dropped its free sign-up and began asking visitors to book a demo.",
        "kind": "fact",
        "changes": [
          14
        ]
      },
      {
        "text": "Between January 2025 and February 2026, Detectify added ABC Fitness, Storytel, New Relic and Discogs logos to its homepage, and between October 2026 and November 2026 it added an AOPA logo.",
        "kind": "fact",
        "changes": [
          11,
          15
        ]
      }
    ],
    "written_at": "2026-11-07T20:36:46.590Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Detectify” company record, https://startuphistory.org/c/detectify.com"
}