{
  "company": {
    "name": "Descope",
    "website": "https://descope.com/",
    "record": "https://startuphistory.org/c/descope.com"
  },
  "status": null,
  "history_since": "2008-05-01T05:15:36.000Z",
  "baseline": {
    "snapshot_id": "b0f7227aaa07f64d6d9d617277fac041d47d123ae65d5c505f5af10d2899e016",
    "observed_at": "2008-05-01T05:15:36.000Z",
    "headline": "A Cranky Journal of Themed Design and Development",
    "description": "A cranky journal for anyone who makes a buck off of the themed entertainment or themed design racket",
    "evidence": "https://web.archive.org/web/20080501051536/http://descope.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:38:38.800Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2011-02-02T11:08:47.000Z",
      "variants": [
        {
          "headline": "A Cranky Journal of Themed Design and Development",
          "subhead": "A cranky journal for anyone who makes a buck off of the themed entertainment or themed design racket",
          "observed_at": "2008-05-01T05:15:36.000Z",
          "evidence": "https://web.archive.org/web/20080501051536/http://descope.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A Cranky Journal of Themed Design and Development",
          "subhead": "A cranky journal for anyone who makes a buck off of the themed entertainment or themed design racket",
          "observed_at": "2009-02-20T08:08:28.000Z",
          "evidence": "https://web.archive.org/web/20090220080828/http://descope.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "A Cranky Journal of Themed Design and Development",
          "subhead": "A cranky journal for anyone who makes a buck off of the themed entertainment or themed design racket",
          "observed_at": "2011-02-02T11:08:47.000Z",
          "evidence": "https://web.archive.org/web/20110202110847/http://descope.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "A Cranky Journal of Themed Design and Development",
      "subhead": "A cranky journal for anyone who makes a buck off of the themed entertainment or themed design racket",
      "from": "2008-05-01T05:15:36.000Z",
      "to": "2011-02-02T11:08:47.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20110202110847/http://descope.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-05-01T05:15:36.000Z",
          "to": "2011-02-02T11:08:47.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-01-03T16:17:24.000Z",
      "variants": [
        {
          "headline": "Drag & drop customer authentication and identity management",
          "subhead": "Create and customize user journeys for any app – from authentication and authorization to MFA and federation. Get set up in minutes with our no-code CIAM platform.",
          "observed_at": "2024-01-03T16:17:24.000Z",
          "evidence": "https://web.archive.org/web/20240103161724/https://www.descope.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Drag & drop customer authentication and identity management",
      "subhead": "Create and customize user journeys for any app – from authentication and authorization to MFA and federation. Get set up in minutes with our no-code CIAM platform.",
      "from": "2024-01-03T16:17:24.000Z",
      "to": "2024-01-03T16:17:24.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240103161724/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-01-03T16:17:24.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-01T14:09:42.000Z",
      "variants": [
        {
          "headline": "Drag & drop CIAM | for any app",
          "subhead": "Create and customize user journeys for any app – from authentication and authorization to MFA and federated SSO. Get set up in minutes with our drag & drop CIAM platform.",
          "observed_at": "2025-01-02T16:04:26.000Z",
          "evidence": "https://web.archive.org/web/20250102160426/https://www.descope.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Drag & drop CIAM | for any app",
          "subhead": "Create and customize user journeys for any app – from authentication and authorization to MFA and federated SSO. Get set up in minutes with our drag & drop CIAM platform.",
          "observed_at": "2025-07-01T14:09:42.000Z",
          "evidence": "https://web.archive.org/web/20250701140942/https://www.descope.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Drag & drop CIAM | for any app",
      "subhead": "Create and customize user journeys for any app – from authentication and authorization to MFA and federated SSO. Get set up in minutes with our drag & drop CIAM platform.",
      "from": "2025-01-02T16:04:26.000Z",
      "to": "2025-07-01T14:09:42.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250701140942/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-02T16:04:26.000Z",
          "to": "2025-07-01T14:09:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:38:38.800Z",
      "variants": [
        {
          "headline": "Identity journeys for customers and AI agents",
          "subhead": "Build secure, frictionless identity journeys for your users, business customers, partners, AI agents, and MCP servers with the Descope External IAM Platform.",
          "observed_at": "2026-07-05T09:32:16.000Z",
          "evidence": "https://web.archive.org/web/20260705093216/https://www.descope.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Identity journeys for customers and AI agents",
          "subhead": "Build secure, frictionless identity journeys for your users, business customers, partners, AI agents, and MCP servers with the Descope External IAM Platform.",
          "observed_at": "2026-11-06T14:38:38.800Z",
          "evidence": "https://www.descope.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Identity journeys for customers and AI agents",
      "subhead": "Build secure, frictionless identity journeys for your users, business customers, partners, AI agents, and MCP servers with the Descope External IAM Platform.",
      "from": "2026-07-05T09:32:16.000Z",
      "to": "2026-11-06T14:38:38.800Z",
      "captures": 2,
      "evidence": "https://www.descope.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-05T09:32:16.000Z",
          "to": "2026-11-06T14:38:38.800Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-5fcb2aaa32ad9011071b38ffae6f5a705e0e993be21525a4264694829279c84c:7388c5040e7e586aa301ce78de02e2f0d341cbc847cc3457854687b6c3828041:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20230103141644/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2023-01-03T14:16:44.000Z",
        "to": "2024-01-03T16:17:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103161724/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-5fcb2aaa32ad9011071b38ffae6f5a705e0e993be21525a4264694829279c84c:7388c5040e7e586aa301ce78de02e2f0d341cbc847cc3457854687b6c3828041:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20230103141644/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2023-01-03T14:16:44.000Z",
        "to": "2024-01-03T16:17:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20240103161724/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-7388c5040e7e586aa301ce78de02e2f0d341cbc847cc3457854687b6c3828041:5b3628b0c745bd5afd7fdd011464d03b85412c8832ecef1f0648b67fb5dd7e2d:customers_added:073ed85065c3fd41",
      "before_evidence": "https://web.archive.org/web/20240103161724/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: GoFundMe, Databricks, Navan, You.com, Branch Insurance, Cars24, Owens and Minor, WhatFix and 3 more.",
      "between": {
        "from": "2024-01-03T16:17:24.000Z",
        "to": "2025-01-02T16:04:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102160426/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-7388c5040e7e586aa301ce78de02e2f0d341cbc847cc3457854687b6c3828041:5b3628b0c745bd5afd7fdd011464d03b85412c8832ecef1f0648b67fb5dd7e2d:headline:538dd9d7d9ea775c",
      "before_evidence": "https://web.archive.org/web/20240103161724/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Drag & drop customer authentication and identity management” to “Drag & drop CIAM | for any app”.",
      "between": {
        "from": "2024-01-03T16:17:24.000Z",
        "to": "2025-01-02T16:04:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102160426/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-7388c5040e7e586aa301ce78de02e2f0d341cbc847cc3457854687b6c3828041:5b3628b0c745bd5afd7fdd011464d03b85412c8832ecef1f0648b67fb5dd7e2d:pricing:d70781f7ab6fe2b9",
      "before_evidence": "https://web.archive.org/web/20240103161724/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
        "from": "2024-01-03T16:17:24.000Z",
        "to": "2025-01-02T16:04:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20250102160426/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-5b3628b0c745bd5afd7fdd011464d03b85412c8832ecef1f0648b67fb5dd7e2d:27217d3ac243ee78c02e82ba79ec2d02d30f3c7bb95cea27e7086184e8f3edd9:customers_added:46df2ea93f841568",
      "before_evidence": "https://web.archive.org/web/20250102160426/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: GoodRx White SVG.",
      "between": {
        "from": "2025-01-02T16:04:26.000Z",
        "to": "2025-07-01T14:09:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701140942/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-5b3628b0c745bd5afd7fdd011464d03b85412c8832ecef1f0648b67fb5dd7e2d:27217d3ac243ee78c02e82ba79ec2d02d30f3c7bb95cea27e7086184e8f3edd9:logos:17e9d90f32ec856d",
      "before_evidence": "https://web.archive.org/web/20250102160426/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: G2 Users Love Us.",
      "between": {
        "from": "2025-01-02T16:04:26.000Z",
        "to": "2025-07-01T14:09:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20250701140942/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-27217d3ac243ee78c02e82ba79ec2d02d30f3c7bb95cea27e7086184e8f3edd9:dc67a7c49da33398474766da7dca13a38e3650dd92925440f6f7a40c98c248ae:customers_added:2075b839a0e230bb",
      "before_evidence": "https://web.archive.org/web/20250701140942/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: White, white SVG, Linktree White SVG Website, WisdomTree, Formstack White SVG, 6Sense White SVG, Vega White Website, Zafran White Website and 3 more.",
      "between": {
        "from": "2025-07-01T14:09:42.000Z",
        "to": "2026-07-05T09:32:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705093216/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "classifier-27217d3ac243ee78c02e82ba79ec2d02d30f3c7bb95cea27e7086184e8f3edd9:dc67a7c49da33398474766da7dca13a38e3650dd92925440f6f7a40c98c248ae:repositioning",
      "before_evidence": "https://web.archive.org/web/20250701140942/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Drag & drop CIAM | for any app” to “Identity journeys for customers and AI agents”.",
      "between": {
        "from": "2025-07-01T14:09:42.000Z",
        "to": "2026-07-05T09:32:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705093216/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 10,
      "id": "page-27217d3ac243ee78c02e82ba79ec2d02d30f3c7bb95cea27e7086184e8f3edd9:dc67a7c49da33398474766da7dca13a38e3650dd92925440f6f7a40c98c248ae:logos:1de8f6adf40ad8c8",
      "before_evidence": "https://web.archive.org/web/20250701140942/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Slack and YouTube.",
      "between": {
        "from": "2025-07-01T14:09:42.000Z",
        "to": "2026-07-05T09:32:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260705093216/https://www.descope.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-dc67a7c49da33398474766da7dca13a38e3650dd92925440f6f7a40c98c248ae:55176c2ee9ea553b33f854a6511bbb2c629a3be2725fff01c67a4b55e7110e03:customers_added:fdaf1050f502f5c9",
      "before_evidence": "https://web.archive.org/web/20260705093216/https://www.descope.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: bwell white SVG and Glow Security White.",
      "between": {
        "from": "2026-07-05T09:32:16.000Z",
        "to": "2026-11-06T14:38:38.800Z"
      },
      "evidence": "https://www.descope.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Descope” company record, https://startuphistory.org/c/descope.com"
}