{
  "company": {
    "name": "Depop",
    "website": "https://depop.com/",
    "record": "https://startuphistory.org/c/depop.com"
  },
  "status": null,
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    "headline": null,
    "description": "Depop. The most fun way to buy and sell straight from your pocket.",
    "evidence": "https://web.archive.org/web/20130116112250/http://www.depop.com:80/?",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": null,
  "live_status": "blocked",
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      "variants": [
        {
          "headline": "Explore items",
          "subhead": "Depop. Sell with a snap, buy with a tap.",
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          "evidence_kind": "internet_archive"
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      "to": "2016-10-19T07:38:55.000Z",
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    },
    {
      "quote_observed_at": "2019-01-01T14:52:05.000Z",
      "variants": [
        {
          "headline": "Build an empire from your bedroom!",
          "subhead": "Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things.",
          "observed_at": "2018-07-02T15:58:56.000Z",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build an empire from your bedroom!",
          "subhead": "Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things.",
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        }
      ],
      "headline": "Build an empire from your bedroom!",
      "subhead": "Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things.",
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      "to": "2019-01-01T14:52:05.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20190101145205/https://www.depop.com/",
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        }
      },
      "current": false
    },
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      "quote_observed_at": "2020-01-01T23:52:05.000Z",
      "variants": [
        {
          "headline": "REWORK YOUR STYLE",
          "subhead": "Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things.",
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          "evidence": "https://web.archive.org/web/20200101235205/https://www.depop.com/",
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        }
      ],
      "headline": "REWORK YOUR STYLE",
      "subhead": "Depop is where the world's creatives come to buy, sell and discover the most inspiring and unique things.",
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      "to": "2020-01-01T23:52:05.000Z",
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      "seen": {
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      "current": false
    },
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      "variants": [
        {
          "headline": "BUY. SELL. DISCOVER UNIQUE FASHION.",
          "subhead": "Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.",
          "observed_at": "2021-01-01T11:21:41.000Z",
          "evidence": "https://web.archive.org/web/20210101112141/https://www.depop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "BUY. SELL. DISCOVER UNIQUE FASHION.",
          "subhead": "Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.",
          "observed_at": "2022-01-01T00:08:34.000Z",
          "evidence": "https://web.archive.org/web/20220101000834/https://www.depop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Depop - buy, sell, discover unique fashion",
          "subhead": "Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.",
          "observed_at": "2023-01-01T00:31:42.000Z",
          "evidence": "https://web.archive.org/web/20230101003142/https://www.depop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Depop - buy, sell, discover unique fashion",
      "subhead": "Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.",
      "from": "2021-01-01T11:21:41.000Z",
      "to": "2023-01-01T00:31:42.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20230101003142/https://www.depop.com/",
      "evidence_kind": "internet_archive",
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          "to": "2023-01-01T00:31:42.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-10-29T03:58:40.000Z",
      "variants": [
        {
          "headline": "Buy preloved. Wear it your way",
          "subhead": "Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.",
          "observed_at": "2026-10-29T03:58:40.000Z",
          "evidence": "https://web.archive.org/web/20261029035840/https://www.depop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Buy preloved. Wear it your way",
      "subhead": "Designer. Preloved. Vintage. Streetwear. Sneakers. Whatever your style. Find it on Depop.",
      "from": "2026-10-29T03:58:40.000Z",
      "to": "2026-10-29T03:58:40.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20261029035840/https://www.depop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-10-29T03:58:40.000Z"
      },
      "current": true
    }
  ],
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      "id": "page-9b3da85577724b28d9092c71a5c69ee9651b3984d489b14e764fe096526d00cf:7c5c94e4ce029f7d963735a619aad2fbba5d47ddaac2cd6ce854b9b8f6aeb158:headline:9dc58ea5cf0f8166",
      "before_evidence": "https://web.archive.org/web/20161019073855/https://www.depop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Explore items” to “Build an empire from your bedroom!”.",
      "between": {
        "from": "2016-10-19T07:38:55.000Z",
        "to": "2018-07-02T15:58:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20180702155856/https://www.depop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-0fdcf0e7af56ec3ce0f9c013f9dd2d5c476c6a327d8bf2b6f4678e2603754d62:b385fe75851102ad47cd4cc411ff2f88d9833e68a42a4f739b3abe847bd85a6e:headline:e12c20e402824a76",
      "before_evidence": "https://web.archive.org/web/20190101145205/https://www.depop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build an empire from your bedroom!” to “REWORK YOUR STYLE”.",
      "between": {
        "from": "2019-01-01T14:52:05.000Z",
        "to": "2020-01-01T23:52:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20200101235205/https://www.depop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-b385fe75851102ad47cd4cc411ff2f88d9833e68a42a4f739b3abe847bd85a6e:728a50630978d3c007428f15ecb8d5e30d3d6ded72e604de2b774902cc07b383:headline:b089da574d1f7f7f",
      "before_evidence": "https://web.archive.org/web/20200101235205/https://www.depop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “REWORK YOUR STYLE” to “BUY. SELL. DISCOVER UNIQUE FASHION.”.",
      "between": {
        "from": "2020-01-01T23:52:05.000Z",
        "to": "2021-01-01T11:21:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20210101112141/https://www.depop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Depop” company record, https://startuphistory.org/c/depop.com"
}