{
  "company": {
    "name": "Denta",
    "website": "https://denta.com/",
    "record": "https://startuphistory.org/c/denta.com"
  },
  "status": null,
  "history_since": "2016-10-02T20:21:24.000Z",
  "baseline": {
    "snapshot_id": "6d43f3913edfb6039125a101533715dbc1f13c803f1c2d422e836dc15c5c6108",
    "observed_at": "2016-10-02T20:21:24.000Z",
    "headline": "denta.com",
    "description": "This website is for sale! denta.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, denta.com has it all",
    "evidence": "https://web.archive.org/web/20161002202124/http://denta.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:25:16.326Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2018-08-07T16:06:02.000Z",
      "variants": [
        {
          "headline": "denta.com",
          "subhead": "This website is for sale! denta.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, denta.com has it all",
          "observed_at": "2016-10-02T20:21:24.000Z",
          "evidence": "https://web.archive.org/web/20161002202124/http://denta.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "denta.com",
          "subhead": "This website is for sale! denta.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, denta.com has it all",
          "observed_at": "2017-05-30T23:59:17.000Z",
          "evidence": "https://web.archive.org/web/20170530235917/http://denta.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "denta.com",
          "subhead": "This website is for sale! denta.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, denta.com has it all",
          "observed_at": "2017-07-01T23:33:26.000Z",
          "evidence": "https://web.archive.org/web/20170701233326/http://denta.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "denta.com",
          "subhead": null,
          "observed_at": "2018-08-07T16:06:02.000Z",
          "evidence": "https://web.archive.org/web/20180807160602/http://denta.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "denta.com",
      "subhead": null,
      "from": "2016-10-02T20:21:24.000Z",
      "to": "2018-08-07T16:06:02.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20180807160602/http://denta.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2016-10-02T20:21:24.000Z",
          "to": "2018-08-07T16:06:02.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-09-08T14:05:12.000Z",
      "variants": [
        {
          "headline": "Dental Insurance at Lightspeed",
          "subhead": "Denta, Inc. administers self-funded dental benefit plans for US employers. Set up a plan for your team in minutes, with claims paid in seconds.",
          "observed_at": "2026-09-08T14:05:12.000Z",
          "evidence": "https://web.archive.org/web/20260908140512/https://www.denta.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Dental Insurance at Lightspeed",
      "subhead": "Denta, Inc. administers self-funded dental benefit plans for US employers. Set up a plan for your team in minutes, with claims paid in seconds.",
      "from": "2026-09-08T14:05:12.000Z",
      "to": "2026-09-08T14:05:12.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260908140512/https://www.denta.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-09-08T14:05:12.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:25:16.326Z",
      "variants": [
        {
          "headline": "Dental Benefits Made Simple",
          "subhead": "One card to give your employees control over their own health. Denta makes dental benefits simple for startups.",
          "observed_at": "2026-11-05T13:25:16.326Z",
          "evidence": "https://www.denta.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Dental Benefits Made Simple",
      "subhead": "One card to give your employees control over their own health. Denta makes dental benefits simple for startups.",
      "from": "2026-11-05T13:25:16.326Z",
      "to": "2026-11-05T13:25:16.326Z",
      "captures": 1,
      "evidence": "https://www.denta.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T13:25:16.326Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-f86cf459e48b9802afee050858c172cf583203313b3dd10bb16eaf6948ef72ba:d6bf8bca22bddf6f6ac8bf8674289f3c4eab601bbe57844e861dd6dc0e245205:headline:cc1657b2f035db6d",
      "before_evidence": "https://web.archive.org/web/20260908140512/https://www.denta.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Dental Insurance at Lightspeed” to “Dental Benefits Made Simple”.",
      "between": {
        "from": "2026-09-08T14:05:12.000Z",
        "to": "2026-11-05T13:25:16.326Z"
      },
      "evidence": "https://www.denta.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Denta” company record, https://startuphistory.org/c/denta.com"
}