{
  "company": {
    "name": "Denim",
    "website": "https://denim.com/",
    "record": "https://startuphistory.org/c/denim.com"
  },
  "status": null,
  "history_since": "2008-01-15T16:20:12.000Z",
  "baseline": {
    "snapshot_id": "aa578229e31ea33ae94fd4be093f64affed128bdd44917b7061be2d540136dad",
    "observed_at": "2008-01-15T16:20:12.000Z",
    "headline": "Denim.com - Your Site for Denim",
    "description": null,
    "evidence": "https://web.archive.org/web/20080115162012/http://denim.com:80/?",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:38:38.800Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2012-06-05T00:08:58.000Z",
      "variants": [
        {
          "headline": "Denim.com - Your Site for Denim",
          "subhead": null,
          "observed_at": "2008-01-15T16:20:12.000Z",
          "evidence": "https://web.archive.org/web/20080115162012/http://denim.com:80/?",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "querimax.com",
          "subhead": "querimax.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, querimax.com has it all. We hope you find w",
          "observed_at": "2012-06-05T00:08:58.000Z",
          "evidence": "https://web.archive.org/web/20120605000858/http://www.denim.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "querimax.com",
      "subhead": "querimax.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, querimax.com has it all. We hope you find w",
      "from": "2008-01-15T16:20:12.000Z",
      "to": "2012-06-05T00:08:58.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20120605000858/http://www.denim.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-01-15T16:20:12.000Z",
          "to": "2012-06-05T00:08:58.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-19T16:20:33.000Z",
      "variants": [
        {
          "headline": "Financial Enablement Platform",
          "subhead": "Denim is an all-in-one financial enablement platform for the logistics industry. We work with brokerages to offer freight factoring and back office automation.",
          "observed_at": "2023-01-19T16:20:33.000Z",
          "evidence": "https://web.archive.org/web/20230119162033/https://www.denim.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Financial Enablement Platform",
      "subhead": "Denim is an all-in-one financial enablement platform for the logistics industry. We work with brokerages to offer freight factoring and back office automation.",
      "from": "2023-01-19T16:20:33.000Z",
      "to": "2023-01-19T16:20:33.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230119162033/https://www.denim.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-19T16:20:33.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:38:38.800Z",
      "variants": [
        {
          "headline": "Freight Factoring Reimagined",
          "subhead": "Denim provides factoring and payment services for freight brokers & carriers. Both trust Denim's technology to simplify their financial operations and provide access to working capital.",
          "observed_at": "2024-07-03T09:12:34.000Z",
          "evidence": "https://web.archive.org/web/20240703091234/https://www.denim.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Beat the competition with a freight factoring partner built for you",
          "subhead": "Freight brokers and trucking companies trust Denim to simplify finances and scale confidently with the most flexible factoring solutions available.",
          "observed_at": "2026-01-20T04:31:06.000Z",
          "evidence": "https://web.archive.org/web/20260120043106/https://www.denim.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Beat the competition with a freight factoring partner built for you",
          "subhead": "Freight brokers and trucking companies trust Denim to simplify finances and scale confidently with the most flexible factoring solutions available.",
          "observed_at": "2026-11-06T14:38:38.800Z",
          "evidence": "https://www.denim.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Beat the competition with a freight factoring partner built for you",
      "subhead": "Freight brokers and trucking companies trust Denim to simplify finances and scale confidently with the most flexible factoring solutions available.",
      "from": "2024-07-03T09:12:34.000Z",
      "to": "2026-11-06T14:38:38.800Z",
      "captures": 3,
      "evidence": "https://www.denim.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2024-07-03T09:12:34.000Z",
          "to": "2026-11-06T14:38:38.800Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-b47461f175eecd09af72c6398dc959d9d9daa2b2282ba626ba78153ce3d73ad7:6f9bdd9e52370af2c0fc2811018cae4b36df0ff419923cc41785884bfb7c0946:headline:934f30f4edf6ea56",
      "before_evidence": "https://web.archive.org/web/20120605000858/http://www.denim.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “querimax.com” to “Financial Enablement Platform”.",
      "between": {
        "from": "2012-06-05T00:08:58.000Z",
        "to": "2023-01-19T16:20:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230119162033/https://www.denim.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-b47461f175eecd09af72c6398dc959d9d9daa2b2282ba626ba78153ce3d73ad7:6f9bdd9e52370af2c0fc2811018cae4b36df0ff419923cc41785884bfb7c0946:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20120605000858/http://www.denim.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2012-06-05T00:08:58.000Z",
        "to": "2023-01-19T16:20:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230119162033/https://www.denim.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-b47461f175eecd09af72c6398dc959d9d9daa2b2282ba626ba78153ce3d73ad7:6f9bdd9e52370af2c0fc2811018cae4b36df0ff419923cc41785884bfb7c0946:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20120605000858/http://www.denim.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2012-06-05T00:08:58.000Z",
        "to": "2023-01-19T16:20:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20230119162033/https://www.denim.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-6f9bdd9e52370af2c0fc2811018cae4b36df0ff419923cc41785884bfb7c0946:ffe06733a8f656ca613ca77c5cc256988710ee92fd3b5ea9a5db5b7a0ecf7fba:headline:81cb760578082c2d",
      "before_evidence": "https://web.archive.org/web/20230119162033/https://www.denim.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Financial Enablement Platform” to “Freight Factoring Reimagined”.",
      "between": {
        "from": "2023-01-19T16:20:33.000Z",
        "to": "2024-07-03T09:12:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20240703091234/https://www.denim.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-ffe06733a8f656ca613ca77c5cc256988710ee92fd3b5ea9a5db5b7a0ecf7fba:749dc710ec9543bbdd10452c265ba8bf807a990bfa86926661adfa24a839ce04:headline:e0ae197f978239a6",
      "before_evidence": "https://web.archive.org/web/20240703091234/https://www.denim.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Freight Factoring Reimagined” to “Beat the competition with a freight factoring partner built for you”.",
      "between": {
        "from": "2024-07-03T09:12:34.000Z",
        "to": "2026-01-20T04:31:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20260120043106/https://www.denim.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Homepage positioning moves toward tailored freight factoring",
    "summary": "Denim’s homepage messaging has shifted from a general financial enablement theme to freight factoring, with the latest wording emphasizing a tailored freight factoring partnership. The company also introduced dedicated careers and pricing pages.",
    "points": [
      {
        "text": "Between June 2012 and January 2023, Denim changed its homepage headline from “querimax.com” to “Financial Enablement Platform”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between June 2012 and January 2023, Denim added a careers page and a pricing page.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between January 2023 and July 2024, Denim changed its homepage headline from “Financial Enablement Platform” to “Freight Factoring Reimagined”.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between July 2024 and January 2026, Denim changed its homepage headline from “Freight Factoring Reimagined” to “Beat the competition with a freight factoring partner built for you”.",
        "kind": "fact",
        "changes": [
          5
        ]
      }
    ],
    "written_at": "2026-11-07T15:42:44.622Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Denim” company record, https://startuphistory.org/c/denim.com"
}