{
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      "seen": {
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      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “DEMA - The e-commerce Profitability Platform” to “DEMA - The Ecom Analytics Platform For Profitable Growth”.",
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
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      "between": {
        "from": "2025-07-15T16:47:58.000Z",
        "to": "2026-01-13T22:44:53.000Z"
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      "evidence": "https://web.archive.org/web/20260113224453/https://www.dema.ai/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
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    {
      "n": 7,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “All your orders” to “Dema. The agentic OS for commerce.”.",
      "between": {
        "from": "2026-03-08T14:01:37.000Z",
        "to": "2026-08-14T22:47:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20260814224716/https://www.dema.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "id": "page-a2109c1d5e36665f2fb44f46aa089ef6a87f736d99787d6fc5e5d81c53f417b1:de16bb86fb990f3446d84b0910a62ef81747f6caa03000c3ed73dd82db0a2d75:headline:e9a0873677008acd",
      "before_evidence": "https://web.archive.org/web/20260814224716/https://www.dema.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Dema. The agentic OS for commerce.” to “Commerce data you can act on”.",
      "between": {
        "from": "2026-08-14T22:47:16.000Z",
        "to": "2026-11-05T13:24:28.082Z"
      },
      "evidence": "https://www.dema.ai/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Dema” company record, https://startuphistory.org/c/dema.ai"
}