{
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      "variants": [
        {
          "headline": "Customize Generative AI to Work Your Way",
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      "subhead": "Makers of the deepset Cloud enterprise LLM platform and Haystack open-source LLM orchestration framework. We help you build LLMs into your mission-critical products and business processes.",
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      "captures": 1,
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      "variants": [
        {
          "headline": "Custom AI Solutions | Solve Complex, High-Impact Challenges",
          "subhead": "Explore custom AI solutions, agents, and LLM applications designed to solve complex challenges with transparency, control, and real-world impact.",
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      "subhead": "Explore custom AI solutions, agents, and LLM applications designed to solve complex challenges with transparency, control, and real-world impact.",
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          "subhead": "Deploy production AI with full control. Build agents and RAG systems using the Haystack Enterprise Platform, trusted by enterprise, defense, and regulated industries.",
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      "subhead": "Deploy production AI with full control. Build agents and RAG systems using the Haystack Enterprise Platform, trusted by enterprise, defense, and regulated industries.",
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      "to": "2026-11-05T13:22:24.295Z",
      "captures": 3,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
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        "to": "2023-07-04T15:21:47.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Enterprise NLP Accelerated” to “Build, Test, and Deploy Generative AI in Your Mission-Critical Business Applications”. A classifier read this as a change in its core product.",
      "between": {
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        "to": "2024-07-10T08:10:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240710081046/https://www.deepset.ai/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-07-04T15:21:47.000Z",
        "to": "2024-07-10T08:10:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240710081046/https://www.deepset.ai/",
      "evidence_kind": "internet_archive",
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      "before_evidence": "https://web.archive.org/web/20240710081046/https://www.deepset.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build, Test, and Deploy Generative AI in Your Mission-Critical Business Applications” to “Customize Generative AI to Work Your Way”.",
      "between": {
        "from": "2024-07-10T08:10:46.000Z",
        "to": "2025-01-14T02:21:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114022108/https://www.deepset.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "before_evidence": "https://web.archive.org/web/20250114022108/https://www.deepset.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2025-01-14T02:21:08.000Z",
        "to": "2026-01-06T07:22:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260106072234/https://www.deepset.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 7,
      "id": "page-cbd79756511ec068a64d90bcbf53314e00adea77b429738c01b24e05ae0e11aa:fba43c3d20222132dfcb610c4515e9b39a3dd8229b4904b0747702b5e0a656b4:compliance:f312045fbb71fe35",
      "before_evidence": "https://web.archive.org/web/20250114022108/https://www.deepset.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and ISO 27001 compliance on its homepage.",
      "between": {
        "from": "2025-01-14T02:21:08.000Z",
        "to": "2026-01-06T07:22:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20260106072234/https://www.deepset.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-iso-27001"
    },
    {
      "n": 8,
      "id": "page-fba43c3d20222132dfcb610c4515e9b39a3dd8229b4904b0747702b5e0a656b4:4862c02ed66ebd07e88f468d68ebbbd76db2b5ea964e72be78efeec1f4c410c1:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20260106072234/https://www.deepset.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2026-01-06T07:22:34.000Z",
        "to": "2026-07-13T00:08:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260713000849/https://www.deepset.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Deepset” company record, https://startuphistory.org/c/deepset.ai"
}