{
  "company": {
    "name": "DeepHow",
    "website": "https://deephow.com/",
    "record": "https://startuphistory.org/c/deephow.com"
  },
  "status": null,
  "history_since": "2017-09-23T17:25:10.000Z",
  "baseline": {
    "snapshot_id": "90f898635e848c828865370309a82e114c4a07b8da238b4e1e998400e7d518ab",
    "observed_at": "2017-09-23T17:25:10.000Z",
    "headline": "Affordable, Reliable Web Hosting Solutions",
    "description": "Bluehost - Top rated web hosting provider - Free 1 click installs For blogs, shopping carts, and more. Get a free domain name, real NON-outsourced 24/7 support, and superior speed. web hosting provide",
    "evidence": "https://web.archive.org/web/20170923172510/http://deephow.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:38:38.800Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-09-23T17:25:10.000Z",
      "variants": [
        {
          "headline": "Affordable, Reliable Web Hosting Solutions",
          "subhead": "Bluehost - Top rated web hosting provider - Free 1 click installs For blogs, shopping carts, and more. Get a free domain name, real NON-outsourced 24/7 support, and superior speed. web hosting provide",
          "observed_at": "2017-09-23T17:25:10.000Z",
          "evidence": "https://web.archive.org/web/20170923172510/http://deephow.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Affordable, Reliable Web Hosting Solutions",
      "subhead": "Bluehost - Top rated web hosting provider - Free 1 click installs For blogs, shopping carts, and more. Get a free domain name, real NON-outsourced 24/7 support, and superior speed. web hosting provide",
      "from": "2017-09-23T17:25:10.000Z",
      "to": "2017-09-23T17:25:10.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170923172510/http://deephow.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-09-23T17:25:10.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-05T23:06:08.000Z",
      "variants": [
        {
          "headline": "What can DeepHow do to help improve workforce development?",
          "subhead": "DeepHow uses machine learning to capture real-time technical expertise in the form of smart how-to videos generated in record time.",
          "observed_at": "2022-07-05T23:06:08.000Z",
          "evidence": "https://web.archive.org/web/20220705230608/https://www.deephow.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "What can DeepHow do to help improve workforce development?",
      "subhead": "DeepHow uses machine learning to capture real-time technical expertise in the form of smart how-to videos generated in record time.",
      "from": "2022-07-05T23:06:08.000Z",
      "to": "2022-07-05T23:06:08.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220705230608/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-05T23:06:08.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-10-02T03:47:01.000Z",
      "variants": [
        {
          "headline": "AI-Powered Video Platform for Skilled Workforce Training",
          "subhead": "DeepHow uses machine learning to capture real-time technical expertise in the form of smart how-to videos generated in record time.",
          "observed_at": "2023-10-02T03:47:01.000Z",
          "evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI-Powered Video Platform for Skilled Workforce Training",
      "subhead": "DeepHow uses machine learning to capture real-time technical expertise in the form of smart how-to videos generated in record time.",
      "from": "2023-10-02T03:47:01.000Z",
      "to": "2023-10-02T03:47:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-10-02T03:47:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-25T13:52:46.000Z",
      "variants": [
        {
          "headline": "Capture Expertise Cultivate Excellence",
          "subhead": "DeepHow is the leading employee training solution for knowledge capture, management, and transfer powered by AI.",
          "observed_at": "2024-07-25T13:52:46.000Z",
          "evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Capture Expertise Cultivate Excellence",
      "subhead": "DeepHow is the leading employee training solution for knowledge capture, management, and transfer powered by AI.",
      "from": "2024-07-25T13:52:46.000Z",
      "to": "2024-07-25T13:52:46.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-25T13:52:46.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-08T15:22:45.000Z",
      "variants": [
        {
          "headline": "Smart Know-How Companion",
          "subhead": "Trusted by 100+ enterprise customers to empower workers to ramp up faster, perform smarter, and stay safer.",
          "observed_at": "2025-07-08T15:22:45.000Z",
          "evidence": "https://web.archive.org/web/20250708152245/https://www.deephow.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Smart Know-How Companion",
      "subhead": "Trusted by 100+ enterprise customers to empower workers to ramp up faster, perform smarter, and stay safer.",
      "from": "2025-07-08T15:22:45.000Z",
      "to": "2025-07-08T15:22:45.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20250708152245/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-07-08T15:22:45.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:38:38.800Z",
      "variants": [
        {
          "headline": "Core Capabilities",
          "subhead": "Use Physical AI to capture expert knowledge, guide frontline workers, and verify task execution in real time. Improve operator proficiency, productivity, safety, and compliance with a platform built f",
          "observed_at": "2026-07-30T14:32:45.000Z",
          "evidence": "https://web.archive.org/web/20260730143245/https://deephow.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Core Capabilities",
          "subhead": "Use Physical AI to capture expert knowledge, guide frontline workers, and verify task execution in real time. Improve operator proficiency, productivity, safety, and compliance with a platform built f",
          "observed_at": "2026-11-06T14:38:38.800Z",
          "evidence": "https://deephow.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Core Capabilities",
      "subhead": "Use Physical AI to capture expert knowledge, guide frontline workers, and verify task execution in real time. Improve operator proficiency, productivity, safety, and compliance with a platform built f",
      "from": "2026-07-30T14:32:45.000Z",
      "to": "2026-11-06T14:38:38.800Z",
      "captures": 2,
      "evidence": "https://deephow.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-30T14:32:45.000Z",
          "to": "2026-11-06T14:38:38.800Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-1b816acef90a936b808d378fed2b6ad26a13effe62f8d009dcc244b616abe6d2:2831e9c5664340b33577c3de5b5c8ef5950141f8ed0d66aeacf0a0d073ca11e4:headline:57fa09f649579e83",
      "before_evidence": "https://web.archive.org/web/20220705230608/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What can DeepHow do to help improve workforce development?” to “AI-Powered Video Platform for Skilled Workforce Training”.",
      "between": {
        "from": "2022-07-05T23:06:08.000Z",
        "to": "2023-10-02T03:47:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-1b816acef90a936b808d378fed2b6ad26a13effe62f8d009dcc244b616abe6d2:2831e9c5664340b33577c3de5b5c8ef5950141f8ed0d66aeacf0a0d073ca11e4:traction:fc0cf76ccf5819b1",
      "before_evidence": "https://web.archive.org/web/20220705230608/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “350 sites” on its homepage (was “20 sites”).",
      "between": {
        "from": "2022-07-05T23:06:08.000Z",
        "to": "2023-10-02T03:47:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 3,
      "id": "page-1b816acef90a936b808d378fed2b6ad26a13effe62f8d009dcc244b616abe6d2:2831e9c5664340b33577c3de5b5c8ef5950141f8ed0d66aeacf0a0d073ca11e4:logos:36802046a280c251",
      "before_evidence": "https://web.archive.org/web/20220705230608/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Link to LinkedIn and Nick Bonfitto.",
      "between": {
        "from": "2022-07-05T23:06:08.000Z",
        "to": "2023-10-02T03:47:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-2831e9c5664340b33577c3de5b5c8ef5950141f8ed0d66aeacf0a0d073ca11e4:8e2def40c170b35394fc9cb3a197e3a0969402b9f7b0c2ed21ff21f4598ee825:headline:261b5c76a170a359",
      "before_evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI-Powered Video Platform for Skilled Workforce Training” to “Capture Expertise Cultivate Excellence”.",
      "between": {
        "from": "2023-10-02T03:47:01.000Z",
        "to": "2024-07-25T13:52:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-2831e9c5664340b33577c3de5b5c8ef5950141f8ed0d66aeacf0a0d073ca11e4:8e2def40c170b35394fc9cb3a197e3a0969402b9f7b0c2ed21ff21f4598ee825:traction:e0ef41986ff161f5",
      "before_evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “28 countries” on its homepage (was “24 countries”).",
      "between": {
        "from": "2023-10-02T03:47:01.000Z",
        "to": "2024-07-25T13:52:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 6,
      "id": "page-2831e9c5664340b33577c3de5b5c8ef5950141f8ed0d66aeacf0a0d073ca11e4:8e2def40c170b35394fc9cb3a197e3a0969402b9f7b0c2ed21ff21f4598ee825:traction:f0b6f04dc1c499af",
      "before_evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “500 sites” on its homepage (was “350 sites”).",
      "between": {
        "from": "2023-10-02T03:47:01.000Z",
        "to": "2024-07-25T13:52:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-2831e9c5664340b33577c3de5b5c8ef5950141f8ed0d66aeacf0a0d073ca11e4:8e2def40c170b35394fc9cb3a197e3a0969402b9f7b0c2ed21ff21f4598ee825:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20231002034701/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-10-02T03:47:01.000Z",
        "to": "2024-07-25T13:52:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "classifier-8e2def40c170b35394fc9cb3a197e3a0969402b9f7b0c2ed21ff21f4598ee825:b41f0448220328d2abe9ad2ffe1f9a3f5ec1ece19eacb2e977a59db523c0be30:repositioning",
      "before_evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Capture Expertise Cultivate Excellence” to “Smart Know-How Companion”.",
      "between": {
        "from": "2024-07-25T13:52:46.000Z",
        "to": "2025-07-08T15:22:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708152245/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-8e2def40c170b35394fc9cb3a197e3a0969402b9f7b0c2ed21ff21f4598ee825:b41f0448220328d2abe9ad2ffe1f9a3f5ec1ece19eacb2e977a59db523c0be30:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-07-25T13:52:46.000Z",
        "to": "2025-07-08T15:22:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708152245/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 10,
      "id": "page-8e2def40c170b35394fc9cb3a197e3a0969402b9f7b0c2ed21ff21f4598ee825:b41f0448220328d2abe9ad2ffe1f9a3f5ec1ece19eacb2e977a59db523c0be30:traction:0be18332093c31a4",
      "before_evidence": "https://web.archive.org/web/20240725135246/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1,500 sites” on its homepage (was “500 sites”).",
      "between": {
        "from": "2024-07-25T13:52:46.000Z",
        "to": "2025-07-08T15:22:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708152245/https://www.deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 11,
      "id": "classifier-b41f0448220328d2abe9ad2ffe1f9a3f5ec1ece19eacb2e977a59db523c0be30:3c63e532962cb3c48432fd78646270b94a46a1ac21c1fce1e5158ed8dacd17bb:repositioning",
      "before_evidence": "https://web.archive.org/web/20250708152245/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Smart Know-How Companion” to “Core Capabilities”.",
      "between": {
        "from": "2025-07-08T15:22:45.000Z",
        "to": "2026-07-30T14:32:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260730143245/https://deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 12,
      "id": "page-b41f0448220328d2abe9ad2ffe1f9a3f5ec1ece19eacb2e977a59db523c0be30:3c63e532962cb3c48432fd78646270b94a46a1ac21c1fce1e5158ed8dacd17bb:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250708152245/https://www.deephow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-08T15:22:45.000Z",
        "to": "2026-07-30T14:32:45.000Z"
      },
      "evidence": "https://web.archive.org/web/20260730143245/https://deephow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DeepHow” company record, https://startuphistory.org/c/deephow.com"
}