{
  "company": {
    "name": "Decodable",
    "website": "https://decodable.co/",
    "record": "https://startuphistory.org/c/decodable.co"
  },
  "status": null,
  "history_since": "2021-02-03T06:29:14.000Z",
  "baseline": {
    "snapshot_id": "372349d3958fb3fc7c64ae319d0e0ef43e51ae0b0a4ff12b27092bccc9c3b818",
    "observed_at": "2021-11-05T05:34:20.000Z",
    "headline": "The real time data engineering service you already know how to use.",
    "description": null,
    "evidence": "https://web.archive.org/web/20211105053420/https://decodable.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:19:46.850Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-11-05T05:34:20.000Z",
      "variants": [
        {
          "headline": "The real time data engineering service you already know how to use.",
          "subhead": null,
          "observed_at": "2021-11-05T05:34:20.000Z",
          "evidence": "https://web.archive.org/web/20211105053420/https://decodable.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The real time data engineering service you already know how to use.",
      "subhead": null,
      "from": "2021-11-05T05:34:20.000Z",
      "to": "2021-11-05T05:34:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20211105053420/https://decodable.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-11-05T05:34:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-01-26T17:11:57.000Z",
      "variants": [
        {
          "headline": "Build pipelines in minutes. Ready to run.",
          "subhead": null,
          "observed_at": "2022-01-26T17:11:57.000Z",
          "evidence": "https://web.archive.org/web/20220126171157/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build pipelines in minutes. Ready to run.",
      "subhead": null,
      "from": "2022-01-26T17:11:57.000Z",
      "to": "2022-01-26T17:11:57.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220126171157/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-26T17:11:57.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-07-02T04:57:03.000Z",
      "variants": [
        {
          "headline": "Build real-time data apps & services. Fast.",
          "subhead": "Decodable is a real-time data engineering service for developers and data engineers to easily and quickly build and deploy real-time data pipelines.",
          "observed_at": "2023-01-02T13:12:09.000Z",
          "evidence": "https://web.archive.org/web/20230102131209/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build real-time data apps & services. Fast.",
          "subhead": "Decodable is a real-time data engineering service for developers and data engineers to easily and quickly build and deploy real-time data pipelines.",
          "observed_at": "2023-07-02T04:57:03.000Z",
          "evidence": "https://web.archive.org/web/20230702045703/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build real-time data apps & services. Fast.",
      "subhead": "Decodable is a real-time data engineering service for developers and data engineers to easily and quickly build and deploy real-time data pipelines.",
      "from": "2023-01-02T13:12:09.000Z",
      "to": "2023-07-02T04:57:03.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20230702045703/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-01-02T13:12:09.000Z",
          "to": "2023-07-02T04:57:03.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-03T04:31:24.000Z",
      "variants": [
        {
          "headline": "One platform for ETL, ELT, and Stream Processing? Yeah, we do that!",
          "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
          "observed_at": "2024-01-04T23:39:05.000Z",
          "evidence": "https://web.archive.org/web/20240104233905/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "One platform for ETL, ELT, and Stream Processing",
          "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
          "observed_at": "2024-07-03T04:31:24.000Z",
          "evidence": "https://web.archive.org/web/20240703043124/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "One platform for ETL, ELT, and Stream Processing",
      "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
      "from": "2024-01-04T23:39:05.000Z",
      "to": "2024-07-03T04:31:24.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20240703043124/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-04T23:39:05.000Z",
          "to": "2024-07-03T04:31:24.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:19:46.850Z",
      "variants": [
        {
          "headline": "Data where you need it, when you need it",
          "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
          "observed_at": "2025-07-20T18:15:08.000Z",
          "evidence": "https://web.archive.org/web/20250720181508/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data where you need it, when you need it",
          "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
          "observed_at": "2026-03-07T01:28:45.000Z",
          "evidence": "https://web.archive.org/web/20260307012845/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data where you need it, when you need it",
          "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
          "observed_at": "2026-05-01T03:56:02.000Z",
          "evidence": "https://web.archive.org/web/20260501035602/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data where you need it, when you need it",
          "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
          "observed_at": "2026-06-06T04:39:29.000Z",
          "evidence": "https://web.archive.org/web/20260606043929/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data where you need it, when you need it",
          "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
          "observed_at": "2026-10-03T04:43:11.000Z",
          "evidence": "https://web.archive.org/web/20261003044311/https://www.decodable.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Data where you need it, when you need it",
          "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
          "observed_at": "2026-11-05T13:19:46.850Z",
          "evidence": "https://www.decodable.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Data where you need it, when you need it",
      "subhead": "Powered by Apache Flink® and Debezium, Decodable provides a fast, easy, yet powerful stream processing platform free from the pain, time, and cost of assembling the individual components.",
      "from": "2025-07-20T18:15:08.000Z",
      "to": "2026-11-05T13:19:46.850Z",
      "captures": 6,
      "evidence": "https://www.decodable.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-20T18:15:08.000Z",
          "to": "2026-11-05T13:19:46.850Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-266d83c8fd5dce8aac957b11fa4d21da5378cc65c859483402aaa5c08331f7ca:372349d3958fb3fc7c64ae319d0e0ef43e51ae0b0a4ff12b27092bccc9c3b818:headline:7d29e2d47a8f821e",
      "before_evidence": "https://web.archive.org/web/20210203062914/https://decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “De codable” to “The real time data engineering service you already know how to use.”.",
      "between": {
        "from": "2021-02-03T06:29:14.000Z",
        "to": "2021-11-05T05:34:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20211105053420/https://decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-266d83c8fd5dce8aac957b11fa4d21da5378cc65c859483402aaa5c08331f7ca:372349d3958fb3fc7c64ae319d0e0ef43e51ae0b0a4ff12b27092bccc9c3b818:hiring:06c5f3bf6f2a8e55",
      "before_evidence": "https://web.archive.org/web/20210203062914/https://decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Greenhouse.",
      "between": {
        "from": "2021-02-03T06:29:14.000Z",
        "to": "2021-11-05T05:34:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20211105053420/https://decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-372349d3958fb3fc7c64ae319d0e0ef43e51ae0b0a4ff12b27092bccc9c3b818:e153d0ae558c144c59d60c22cc94105d8a78f013e02e029e8db9dbcebca4a22f:headline:08c77a4d27165b2f",
      "before_evidence": "https://web.archive.org/web/20211105053420/https://decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The real time data engineering service you already know how to use.” to “Build pipelines in minutes. Ready to run.”.",
      "between": {
        "from": "2021-11-05T05:34:20.000Z",
        "to": "2022-01-26T17:11:57.000Z"
      },
      "evidence": "https://web.archive.org/web/20220126171157/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-e153d0ae558c144c59d60c22cc94105d8a78f013e02e029e8db9dbcebca4a22f:a246f04be1167a9f200473b912673de1f319fea33d368e5e06a7a3ab915d45d4:headline:fef24be5723a6a8d",
      "before_evidence": "https://web.archive.org/web/20220126171157/https://www.decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build pipelines in minutes. Ready to run.” to “Build real-time data apps & services. Fast.”.",
      "between": {
        "from": "2022-01-26T17:11:57.000Z",
        "to": "2023-01-02T13:12:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102131209/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-e153d0ae558c144c59d60c22cc94105d8a78f013e02e029e8db9dbcebca4a22f:a246f04be1167a9f200473b912673de1f319fea33d368e5e06a7a3ab915d45d4:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20220126171157/https://www.decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2022-01-26T17:11:57.000Z",
        "to": "2023-01-02T13:12:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102131209/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-e153d0ae558c144c59d60c22cc94105d8a78f013e02e029e8db9dbcebca4a22f:a246f04be1167a9f200473b912673de1f319fea33d368e5e06a7a3ab915d45d4:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220126171157/https://www.decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-26T17:11:57.000Z",
        "to": "2023-01-02T13:12:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102131209/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 7,
      "id": "page-e153d0ae558c144c59d60c22cc94105d8a78f013e02e029e8db9dbcebca4a22f:a246f04be1167a9f200473b912673de1f319fea33d368e5e06a7a3ab915d45d4:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220126171157/https://www.decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-01-26T17:11:57.000Z",
        "to": "2023-01-02T13:12:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102131209/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-03865af1355e68ef4259f39dde6256793a8591bb212cbf333726f888cd2830d4:4c98d9489d0648818623778bd8b8f21e08919d2b0d4a9acc1dd7e925f87aa5b6:headline:7e936a5fa33aa3b8",
      "before_evidence": "https://web.archive.org/web/20230702045703/https://www.decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build real-time data apps & services. Fast.” to “One platform for ETL, ELT, and Stream Processing? Yeah, we do that!”.",
      "between": {
        "from": "2023-07-02T04:57:03.000Z",
        "to": "2024-01-04T23:39:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104233905/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-03865af1355e68ef4259f39dde6256793a8591bb212cbf333726f888cd2830d4:4c98d9489d0648818623778bd8b8f21e08919d2b0d4a9acc1dd7e925f87aa5b6:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20230702045703/https://www.decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-07-02T04:57:03.000Z",
        "to": "2024-01-04T23:39:05.000Z"
      },
      "evidence": "https://web.archive.org/web/20240104233905/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 10,
      "id": "page-ea2c49411342eaa349af795ec73a9f2e4b6fa3f8a6a96aedce31b962316c2bb3:7dc81addc1e2acc309c500ea67ca68477cb6d66621a7616047fa4438e9ffb842:headline:3b28ae50bbe54a20",
      "before_evidence": "https://web.archive.org/web/20240703043124/https://www.decodable.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One platform for ETL, ELT, and Stream Processing” to “Data where you need it, when you need it”.",
      "between": {
        "from": "2024-07-03T04:31:24.000Z",
        "to": "2025-07-20T18:15:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20250720181508/https://www.decodable.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Decodable” company record, https://startuphistory.org/c/decodable.co"
}