{
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    "name": "dcbel",
    "website": "https://dcbel.energy/",
    "record": "https://startuphistory.org/c/dcbel.energy"
  },
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  "history_since": "2021-03-31T18:32:25.000Z",
  "baseline": {
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    "headline": "Power Your Life on Your Terms",
    "description": "Power your life with the world’s only home EV supercharger, complete with blackout power and solar charging all rolled into one. Reserve your dcbel now.",
    "evidence": "https://web.archive.org/web/20210331183225/https://www.dcbel.energy/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:38:38.800Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-07-02T12:50:10.000Z",
      "variants": [
        {
          "headline": "Power Your Life on Your Terms",
          "subhead": "Power your life with the world’s only home EV supercharger, complete with blackout power and solar charging all rolled into one. Reserve your dcbel now.",
          "observed_at": "2021-03-31T18:32:25.000Z",
          "evidence": "https://web.archive.org/web/20210331183225/https://www.dcbel.energy/",
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        },
        {
          "headline": "Power Your Life on Your Terms",
          "subhead": "Power your life with the world’s only home EV supercharger, complete with blackout power and solar charging all rolled into one. Reserve your dcbel now.",
          "observed_at": "2021-07-02T12:50:10.000Z",
          "evidence": "https://web.archive.org/web/20210702125010/https://www.dcbel.energy/",
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        }
      ],
      "headline": "Power Your Life on Your Terms",
      "subhead": "Power your life with the world’s only home EV supercharger, complete with blackout power and solar charging all rolled into one. Reserve your dcbel now.",
      "from": "2021-03-31T18:32:25.000Z",
      "to": "2021-07-02T12:50:10.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210702125010/https://www.dcbel.energy/",
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          "to": "2021-07-02T12:50:10.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:38:38.800Z",
      "variants": [
        {
          "headline": "Energy is yours",
          "subhead": "Power your life with the world’s only home energy station, complete with blackout power and solar charging all rolled into one. Reserve your dcbel now.",
          "observed_at": "2023-07-26T02:35:52.000Z",
          "evidence": "https://web.archive.org/web/20230726023552/https://www.dcbel.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Energy is yours",
          "subhead": "Power your life with the world’s only home energy station, complete with blackout power and solar charging all rolled into one. Reserve your dcbel now.",
          "observed_at": "2024-01-15T12:29:57.000Z",
          "evidence": "https://web.archive.org/web/20240115122957/https://www.dcbel.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Energy independence",
          "subhead": "Reduce energy costs and protect your home from blackouts. Ara seamlessly combines the power of solar panels, EVs, home batteries, and the public grid to provide all the energy your home needs.",
          "observed_at": "2026-07-11T13:34:48.000Z",
          "evidence": "https://web.archive.org/web/20260711133448/https://www.dcbel.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Energy independence",
          "subhead": "Reduce energy costs and protect your home from blackouts. Ara seamlessly combines the power of solar panels, EVs, home batteries, and the public grid to provide all the energy your home needs.",
          "observed_at": "2026-07-14T07:47:26.000Z",
          "evidence": "https://web.archive.org/web/20260714074726/https://www.dcbel.energy/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Energy independence",
          "subhead": "Reduce energy costs and protect your home from blackouts. Ara seamlessly combines the power of solar panels, EVs, home batteries, and the public grid to provide all the energy your home needs.",
          "observed_at": "2026-11-06T14:38:38.800Z",
          "evidence": "https://dcbel.energy/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Energy independence",
      "subhead": "Reduce energy costs and protect your home from blackouts. Ara seamlessly combines the power of solar panels, EVs, home batteries, and the public grid to provide all the energy your home needs.",
      "from": "2023-07-26T02:35:52.000Z",
      "to": "2026-11-06T14:38:38.800Z",
      "captures": 5,
      "evidence": "https://dcbel.energy/",
      "evidence_kind": "live_capture",
      "seen": {
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          "to": "2026-11-06T14:38:38.800Z"
        }
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      "before_evidence": "https://web.archive.org/web/20220119112434/https://www.dcbel.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2022-01-19T11:24:34.000Z",
        "to": "2023-01-05T17:49:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20230105174944/https://www.dcbel.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "classifier-2813b905f6b2c70e9ceee52cc33c06fc77e06177615880ccb9c043e606272ee0:e044e98b17d218ab59cf4bec5747a10834bb46aa34c34f1d64ad29b7e7922971:repositioning",
      "before_evidence": "https://web.archive.org/web/20240115122957/https://www.dcbel.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Energy is yours” to “Own the”.",
      "between": {
        "from": "2024-01-15T12:29:57.000Z",
        "to": "2024-07-21T00:17:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20240721001731/https://www.dcbel.energy/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-90dc9b216abbeea90efb769a8fe288a454ad092f81de0548d6757cf9088cb1d9:bc555389945de05da7944e62ea9c4ed94a3035e84edbad0636878212005124a5:headline:7b402516e334178c",
      "before_evidence": "https://web.archive.org/web/20260114221707/https://www.dcbel.energy/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Own the” to “Energy independence”.",
      "between": {
        "from": "2026-01-14T22:17:07.000Z",
        "to": "2026-07-11T13:34:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711133448/https://www.dcbel.energy/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “dcbel” company record, https://startuphistory.org/c/dcbel.energy"
}