{
  "company": {
    "name": "DataPlor",
    "website": "https://dataplor.com/",
    "record": "https://startuphistory.org/c/dataplor.com"
  },
  "status": null,
  "history_since": "2016-02-04T20:37:07.000Z",
  "baseline": {
    "snapshot_id": "95857bc7d73cec1f9d749afbe3f64ab8ab14c9c78e88db70cf703805f344ae2a",
    "observed_at": "2016-02-04T20:37:07.000Z",
    "headline": null,
    "description": "dataPlor",
    "evidence": "https://web.archive.org/web/20160204203707/http://dataplor.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:16:35.351Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-07-23T15:27:09.000Z",
      "variants": [
        {
          "headline": "Human-powered emerging markets intelligence",
          "subhead": "dataPlor helps organizations thrive in a global marketplace with reliable, in-depth data collected by field teams on the ground, verified by both humans and technology.",
          "observed_at": "2019-07-23T15:27:09.000Z",
          "evidence": "https://web.archive.org/web/20190723152709/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Human-powered emerging markets intelligence",
      "subhead": "dataPlor helps organizations thrive in a global marketplace with reliable, in-depth data collected by field teams on the ground, verified by both humans and technology.",
      "from": "2019-07-23T15:27:09.000Z",
      "to": "2019-07-23T15:27:09.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190723152709/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-23T15:27:09.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-02T17:57:20.000Z",
      "variants": [
        {
          "headline": "The only accurate database of small businesses in LATAM",
          "subhead": "dataPlor integrates people and technology to deliver the most accurate, hand collected, human validated, high-quality small business data.",
          "observed_at": "2020-08-02T17:57:20.000Z",
          "evidence": "https://web.archive.org/web/20200802175720/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The only accurate database of small businesses in LATAM",
      "subhead": "dataPlor integrates people and technology to deliver the most accurate, hand collected, human validated, high-quality small business data.",
      "from": "2020-08-02T17:57:20.000Z",
      "to": "2020-08-02T17:57:20.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200802175720/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-02T17:57:20.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-11T21:48:19.000Z",
      "variants": [
        {
          "headline": "The Most Accurate Source of International Places Data",
          "subhead": "The most accurate small business database in Latin America, Southeast Asia, Europe, and Africa used by leading companies to expand in emerging economies.",
          "observed_at": "2021-09-13T02:30:42.000Z",
          "evidence": "https://web.archive.org/web/20210913023042/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scale Globally with the Most Accurate Location Data",
          "subhead": "Leveraging machine learning, AI, and human capital, dataplor delivers verified international places data to the world's leading companies.",
          "observed_at": "2022-07-11T21:48:19.000Z",
          "evidence": "https://web.archive.org/web/20220711214819/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Scale Globally with the Most Accurate Location Data",
      "subhead": "Leveraging machine learning, AI, and human capital, dataplor delivers verified international places data to the world's leading companies.",
      "from": "2021-09-13T02:30:42.000Z",
      "to": "2022-07-11T21:48:19.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220711214819/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-09-13T02:30:42.000Z",
          "to": "2022-07-11T21:48:19.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-04T20:43:20.000Z",
      "variants": [
        {
          "headline": "The Leading Provider of Global Location Intelligence",
          "subhead": "dataplor provides the most comprehensive and accurate global POI data for businesses to grow worldwide.",
          "observed_at": "2024-03-21T13:28:04.000Z",
          "evidence": "https://web.archive.org/web/20240321132804/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Leading Provider of Global Location Intelligence",
          "subhead": "dataplor provides the most comprehensive and accurate global POI data for businesses to grow worldwide.",
          "observed_at": "2025-01-08T13:58:58.000Z",
          "evidence": "https://web.archive.org/web/20250108135858/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Leading Provider of Global Location Intelligence",
          "subhead": "dataplor provides the most comprehensive and accurate global POI data for businesses to grow worldwide.",
          "observed_at": "2025-11-02T19:21:17.000Z",
          "evidence": "https://web.archive.org/web/20251102192117/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Leading Provider of Global Location Intelligence",
          "subhead": "dataplor provides the most comprehensive and accurate global POI data for businesses to grow worldwide.",
          "observed_at": "2026-01-04T20:43:20.000Z",
          "evidence": "https://web.archive.org/web/20260104204320/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Leading Provider of Global Location Intelligence",
      "subhead": "dataplor provides the most comprehensive and accurate global POI data for businesses to grow worldwide.",
      "from": "2024-03-21T13:28:04.000Z",
      "to": "2026-01-04T20:43:20.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260104204320/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-03-21T13:28:04.000Z",
          "to": "2026-01-04T20:43:20.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-06-10T21:20:23.000Z",
      "variants": [
        {
          "headline": "Global location data for better business decisions",
          "subhead": "Dataplor provides the most comprehensive and accurate global places and foot traffic data for businesses to grow worldwide.",
          "observed_at": "2026-06-10T21:20:23.000Z",
          "evidence": "https://web.archive.org/web/20260610212023/https://www.dataplor.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Global location data for better business decisions",
      "subhead": "Dataplor provides the most comprehensive and accurate global places and foot traffic data for businesses to grow worldwide.",
      "from": "2026-06-10T21:20:23.000Z",
      "to": "2026-06-10T21:20:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260610212023/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-06-10T21:20:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:16:35.351Z",
      "variants": [
        {
          "headline": "Make faster, smarter decisions. Everywhere.",
          "subhead": "Power smarter business decisions with Dataplor's AI-driven location intelligence, global POI and foot traffic data, and market insights across 250+ countries.",
          "observed_at": "2026-11-05T13:16:35.351Z",
          "evidence": "https://www.dataplor.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Make faster, smarter decisions. Everywhere.",
      "subhead": "Power smarter business decisions with Dataplor's AI-driven location intelligence, global POI and foot traffic data, and market insights across 250+ countries.",
      "from": "2026-11-05T13:16:35.351Z",
      "to": "2026-11-05T13:16:35.351Z",
      "captures": 1,
      "evidence": "https://www.dataplor.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T13:16:35.351Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-fb5aca5cd8e3be6d6d0ce905f442c671056195d30cfff39ac51b0feb07bc023e:9688e22d92def6d61e504b8bffe317ab7e9cb47be219b71c9706d256b2d11817:headline:932daeedf890c38b",
      "before_evidence": "https://web.archive.org/web/20190723152709/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Human-powered emerging markets intelligence” to “The only accurate database of small businesses in LATAM”.",
      "between": {
        "from": "2019-07-23T15:27:09.000Z",
        "to": "2020-08-02T17:57:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200802175720/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "classifier-9688e22d92def6d61e504b8bffe317ab7e9cb47be219b71c9706d256b2d11817:41685a60d8ce396ed8b1b3272c0195f35bcefebefa382f93c0996b537d264dd5:repositioning",
      "before_evidence": "https://web.archive.org/web/20200802175720/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The only accurate database of small businesses in LATAM” to “The Most Accurate Source of International Places Data”.",
      "between": {
        "from": "2020-08-02T17:57:20.000Z",
        "to": "2021-09-13T02:30:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20210913023042/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 3,
      "id": "page-7f80161f39f2a786cee445eda45d0705a1773a47d96b29b9638b2c570690c2cd:a252ff02ea5fb258d4d66e4e057e4164d7027b9abc6f57ad78895c67789387fc:headline:d17e775d597a1689",
      "before_evidence": "https://web.archive.org/web/20220711214819/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Scale Globally with the Most Accurate Location Data” to “The Leading Provider of Global Location Intelligence”.",
      "between": {
        "from": "2022-07-11T21:48:19.000Z",
        "to": "2024-03-21T13:28:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240321132804/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-a252ff02ea5fb258d4d66e4e057e4164d7027b9abc6f57ad78895c67789387fc:fd3e3e1ce44235d3051e94c2991d6e48a0e8482780611dadac035e73a69d4d4d:hiring:4d0d03e76509aa8a",
      "before_evidence": "https://web.archive.org/web/20240321132804/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Lever.",
      "between": {
        "from": "2024-03-21T13:28:04.000Z",
        "to": "2025-01-08T13:58:58.000Z"
      },
      "evidence": "https://web.archive.org/web/20250108135858/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-fd3e3e1ce44235d3051e94c2991d6e48a0e8482780611dadac035e73a69d4d4d:451213435037ccbb2adae8bb9738cd85588ce22bfa3c13e0f5bb193b480df8f0:customers_added:db1121b3cded924f",
      "before_evidence": "https://web.archive.org/web/20250108135858/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: cpgs, map, logistic, retail, qsrs and fintech.",
      "between": {
        "from": "2025-01-08T13:58:58.000Z",
        "to": "2025-11-02T19:21:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102192117/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-c3bcab42672497177bfdb0a0a7554d507f15ad38d8aac33be7864868ea16ae1c:5ca1fe0012f63db443c91fa7a749d26eba14278270182b74e7e3f08c4c413672:customers_added:17bb333d72b2ef43",
      "before_evidence": "https://web.archive.org/web/20260104204320/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: location, flag, brand and Global Dataset.",
      "between": {
        "from": "2026-01-04T20:43:20.000Z",
        "to": "2026-06-10T21:20:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260610212023/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 7,
      "id": "page-c3bcab42672497177bfdb0a0a7554d507f15ad38d8aac33be7864868ea16ae1c:5ca1fe0012f63db443c91fa7a749d26eba14278270182b74e7e3f08c4c413672:headline:bc4a5f682c2f24cc",
      "before_evidence": "https://web.archive.org/web/20260104204320/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Leading Provider of Global Location Intelligence” to “Global location data for better business decisions”.",
      "between": {
        "from": "2026-01-04T20:43:20.000Z",
        "to": "2026-06-10T21:20:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260610212023/https://www.dataplor.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-5ca1fe0012f63db443c91fa7a749d26eba14278270182b74e7e3f08c4c413672:78e920b44da90d8e0e75722b3286edeaf59bb018afc8764efd890c8ec9b2aceb:customers_added:034eab7921c074be",
      "before_evidence": "https://web.archive.org/web/20260610212023/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: coca cola, doordash, Uber, accenture, sysco, pwc, wolt and neighbour.",
      "between": {
        "from": "2026-06-10T21:20:23.000Z",
        "to": "2026-11-05T13:16:35.351Z"
      },
      "evidence": "https://www.dataplor.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 9,
      "id": "page-5ca1fe0012f63db443c91fa7a749d26eba14278270182b74e7e3f08c4c413672:78e920b44da90d8e0e75722b3286edeaf59bb018afc8764efd890c8ec9b2aceb:headline:946467711a099a25",
      "before_evidence": "https://web.archive.org/web/20260610212023/https://www.dataplor.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Global location data for better business decisions” to “Make faster, smarter decisions. Everywhere.”.",
      "between": {
        "from": "2026-06-10T21:20:23.000Z",
        "to": "2026-11-05T13:16:35.351Z"
      },
      "evidence": "https://www.dataplor.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Recent homepage and logo changes at DataPlor",
    "summary": "DataPlor has updated its homepage messaging several times and added multiple sets of customer logos. It also opened a job board on Lever.",
    "points": [
      {
        "text": "Between June 2026 and November 2026, DataPlor changed its homepage headline from “Global location data for better business decisions” to “Make faster, smarter decisions. Everywhere.”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between June 2026 and November 2026, DataPlor added customer logos to its homepage: coca cola, doordash, Uber, accenture, sysco, pwc, wolt and neighbour.",
        "kind": "fact",
        "changes": [
          8
        ]
      },
      {
        "text": "Between January 2026 and June 2026, DataPlor changed its homepage headline from “The Leading Provider of Global Location Intelligence” to “Global location data for better business decisions”.",
        "kind": "fact",
        "changes": [
          7
        ]
      },
      {
        "text": "Between March 2024 and January 2025, DataPlor opened a job board on Lever, which may suggest efforts to organize or support recruiting activities.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T16:12:34.045Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DataPlor” company record, https://startuphistory.org/c/dataplor.com"
}