{
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    "record": "https://startuphistory.org/c/dataloop.ai"
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          "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
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          "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
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      "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
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          "headline": "DO WHAT YOU DO BEST WHILE WE DO THE REST",
          "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
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          "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
          "observed_at": "2025-08-03T02:39:04.000Z",
          "evidence": "https://web.archive.org/web/20250803023904/https://dataloop.ai/",
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          "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
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          "evidence": "https://web.archive.org/web/20260203095156/https://dataloop.ai/",
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          "headline": "The AI-ready Data Stack",
          "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
          "observed_at": "2026-07-13T06:47:23.000Z",
          "evidence": "https://web.archive.org/web/20260713064723/https://dataloop.ai/",
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          "headline": "The AI-ready Data Stack",
          "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
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          "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
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      "headline": "The AI-ready Data Stack",
      "subhead": "Drive your AI to production with end-to-end data management, automation pipelines and quality-first data labeling platform. Learn how.",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Powering vision AI” to “The Data Engine for AI”.",
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        "to": "2021-07-20T09:20:43.000Z"
      },
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      "summary": "Added a free sign-up or free trial.",
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        "to": "2021-07-20T09:20:43.000Z"
      },
      "evidence": "https://web.archive.org/web/20210720092043/https://dataloop.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
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      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
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        "to": "2023-09-29T00:59:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230929005932/https://dataloop.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20220705124041/https://dataloop.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
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        "to": "2023-09-29T00:59:32.000Z"
      },
      "evidence": "https://web.archive.org/web/20230929005932/https://dataloop.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20230929005932/https://dataloop.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: lines pink, right corner 1.svg, bottom corner.svg and data engineering.webp.",
      "between": {
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        "to": "2024-07-16T06:42:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716064208/https://dataloop.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 6,
      "id": "page-2607e9dd927c99521b9274392a4241cba9e8eee59ba0e9d73c90849da05fd1d4:81c59c99bbf097b6ea1f5d6788b281e6901606597e369027e50136d821240786:headline:d4a1957c57380d4f",
      "before_evidence": "https://web.archive.org/web/20230929005932/https://dataloop.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Data Engine for AI” to “DO WHAT YOU DO BEST WHILE WE DO THE REST”.",
      "between": {
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        "to": "2024-07-16T06:42:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716064208/https://dataloop.ai/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20230929005932/https://dataloop.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Removed its pricing page link.",
      "between": {
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        "to": "2024-07-16T06:42:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716064208/https://dataloop.ai/",
      "evidence_kind": "internet_archive",
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      "topic": null
    },
    {
      "n": 8,
      "id": "page-2607e9dd927c99521b9274392a4241cba9e8eee59ba0e9d73c90849da05fd1d4:81c59c99bbf097b6ea1f5d6788b281e6901606597e369027e50136d821240786:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20230929005932/https://dataloop.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2023-09-29T00:59:32.000Z",
        "to": "2024-07-16T06:42:08.000Z"
      },
      "evidence": "https://web.archive.org/web/20240716064208/https://dataloop.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 9,
      "id": "page-81c59c99bbf097b6ea1f5d6788b281e6901606597e369027e50136d821240786:ef6f4aa6eb83214049daca0b3e78e5b89abeaacca9a274253c4b3fcf9430e63e:headline:09f278b99a81622a",
      "before_evidence": "https://web.archive.org/web/20240716064208/https://dataloop.ai/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “DO WHAT YOU DO BEST WHILE WE DO THE REST” to “AI-ready Data Stack”.",
      "between": {
        "from": "2024-07-16T06:42:08.000Z",
        "to": "2025-07-06T06:38:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20250706063830/https://dataloop.ai/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Homepage messaging, go-to-market, and compliance shifts at Dataloop AI",
    "summary": "Dataloop AI has revised its homepage messaging, changed how prospects engage with the product, surfaced specific compliance standards, and added logos on its homepage.",
    "points": [
      {
        "text": "Between July 2024 and July 2025, Dataloop AI changed its homepage headline from “DO WHAT YOU DO BEST WHILE WE DO THE REST” to “AI-ready Data Stack”.",
        "kind": "fact",
        "changes": [
          9
        ]
      },
      {
        "text": "Between September 2023 and July 2024, Dataloop AI removed its pricing page link and now states ISO 27001 and SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          7,
          8
        ]
      },
      {
        "text": "Between September 2023 and July 2024, Dataloop AI added logos to its homepage: lines pink, right corner 1.svg, bottom corner.svg and data engineering.webp.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between July 2022 and September 2023, Dataloop AI dropped its free sign-up in favor of asking visitors to book a demo, and added a pricing page.",
        "kind": "fact",
        "changes": [
          3,
          4
        ]
      }
    ],
    "written_at": "2026-11-07T16:13:07.897Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Dataloop AI” company record, https://startuphistory.org/c/dataloop.ai"
}