{
  "company": {
    "name": "DataLane",
    "website": "https://datalane.com/",
    "record": "https://startuphistory.org/c/datalane.com"
  },
  "status": null,
  "history_since": "2008-12-22T18:41:47.000Z",
  "baseline": {
    "snapshot_id": "d62d675032f7719d1792aaea95aaf4f036af6ad75e661e36972ffd2303bcfc1a",
    "observed_at": "2008-12-22T18:41:47.000Z",
    "headline": "Datalane.com",
    "description": "datalane.com Search the net for the best online stores, the best services, and the best deals. All here in one convenient location.",
    "evidence": "https://web.archive.org/web/20081222184147/http://www.datalane.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:16:19.873Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2021-08-03T20:50:51.000Z",
      "variants": [
        {
          "headline": "Datalane.com",
          "subhead": "datalane.com Search the net for the best online stores, the best services, and the best deals. All here in one convenient location.",
          "observed_at": "2008-12-22T18:41:47.000Z",
          "evidence": "https://web.archive.org/web/20081222184147/http://www.datalane.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DataLane.com",
          "subhead": "Welcome to datalane.com. The leading site on the web for Technology",
          "observed_at": "2019-07-17T15:03:57.000Z",
          "evidence": "https://web.archive.org/web/20190717150357/http://datalane.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DataLane.com",
          "subhead": "DataLane.com - Make an Offer if you want to buy this domain. Your purchase is secured by Epik.",
          "observed_at": "2021-01-20T10:02:10.000Z",
          "evidence": "https://web.archive.org/web/20210120100210/https://datalane.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "DataLane.com",
          "subhead": "DataLane.com - Make an Offer if you want to buy this domain. Your purchase is secured by Epik.",
          "observed_at": "2021-08-03T20:50:51.000Z",
          "evidence": "https://web.archive.org/web/20210803205051/https://datalane.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "DataLane.com",
      "subhead": "DataLane.com - Make an Offer if you want to buy this domain. Your purchase is secured by Epik.",
      "from": "2008-12-22T18:41:47.000Z",
      "to": "2021-08-03T20:50:51.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20210803205051/https://datalane.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2008-12-22T18:41:47.000Z",
          "to": "2021-08-03T20:50:51.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-04-23T00:22:42.000Z",
      "variants": [
        {
          "headline": "Sell 3x Faster with Restaurant Operator Mobile #s and Emails",
          "subhead": null,
          "observed_at": "2024-04-23T00:22:42.000Z",
          "evidence": "https://web.archive.org/web/20240423002242/https://www.datalane.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Sell 3x Faster with Restaurant Operator Mobile #s and Emails",
      "subhead": null,
      "from": "2024-04-23T00:22:42.000Z",
      "to": "2024-04-23T00:22:42.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240423002242/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-04-23T00:22:42.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-07-10T00:54:33.000Z",
      "variants": [
        {
          "headline": "3x Pipeline with Restaurant Owner Mobile Numbers.",
          "subhead": "DataLane helps sales teams bypass gatekeepers, minimize non-selling work, and prioritize the right accounts.",
          "observed_at": "2025-01-17T06:37:31.000Z",
          "evidence": "https://web.archive.org/web/20250117063731/https://www.datalane.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Custom TAM Data & Restaurant Operator Mobile Numbers",
          "subhead": "DataLane helps sales teams bypass gatekeepers, minimize non-selling work, and prioritize the right accounts.",
          "observed_at": "2025-07-10T00:54:33.000Z",
          "evidence": "https://web.archive.org/web/20250710005433/https://www.datalane.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Custom TAM Data & Restaurant Operator Mobile Numbers",
      "subhead": "DataLane helps sales teams bypass gatekeepers, minimize non-selling work, and prioritize the right accounts.",
      "from": "2025-01-17T06:37:31.000Z",
      "to": "2025-07-10T00:54:33.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250710005433/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-01-17T06:37:31.000Z",
          "to": "2025-07-10T00:54:33.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-03-10T04:17:47.000Z",
      "variants": [
        {
          "headline": "Reach buyers who spend their days on-site, not on LinkedIn",
          "subhead": null,
          "observed_at": "2026-03-10T04:17:47.000Z",
          "evidence": "https://web.archive.org/web/20260310041747/https://www.datalane.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Reach buyers who spend their days on-site, not on LinkedIn",
      "subhead": null,
      "from": "2026-03-10T04:17:47.000Z",
      "to": "2026-03-10T04:17:47.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260310041747/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-03-10T04:17:47.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:16:19.873Z",
      "variants": [
        {
          "headline": "SMB outbound is broken. It’s also no longer optional.",
          "subhead": "Enterprise B2B data for selling to local businesses. Get 3-7x more decision-maker contacts, TAM intelligence & precision signals. Trusted by 5000+ reps.",
          "observed_at": "2026-10-13T18:30:51.000Z",
          "evidence": "https://web.archive.org/web/20261013183051/https://www.datalane.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "SMB outbound is broken. It’s also no longer optional.",
          "subhead": "Enterprise B2B data for selling to local businesses. Get 3-7x more decision-maker contacts, TAM intelligence & precision signals. Trusted by 5000+ reps.",
          "observed_at": "2026-11-05T13:16:19.873Z",
          "evidence": "https://www.datalane.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "SMB outbound is broken. It’s also no longer optional.",
      "subhead": "Enterprise B2B data for selling to local businesses. Get 3-7x more decision-maker contacts, TAM intelligence & precision signals. Trusted by 5000+ reps.",
      "from": "2026-10-13T18:30:51.000Z",
      "to": "2026-11-05T13:16:19.873Z",
      "captures": 2,
      "evidence": "https://www.datalane.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-13T18:30:51.000Z",
          "to": "2026-11-05T13:16:19.873Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-39bb343386d6cb587ae38d3e616f416e9307464c8795181f71ede2d6d5b9676f:55b29283a521f328001df929efb1ecc6536321cb9d9fef31fbeccbe39048927a:headline:e5b676ad16a0a1ff",
      "before_evidence": "https://web.archive.org/web/20240423002242/https://www.datalane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Sell 3x Faster with Restaurant Operator Mobile #s and Emails” to “3x Pipeline with Restaurant Owner Mobile Numbers.”.",
      "between": {
        "from": "2024-04-23T00:22:42.000Z",
        "to": "2025-01-17T06:37:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20250117063731/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-55b29283a521f328001df929efb1ecc6536321cb9d9fef31fbeccbe39048927a:9d3fa9279ed4f50d08c34fdd93b3f72db6d235fa25db09b756433375f965c798:customers_added:ed1e359c872c8889",
      "before_evidence": "https://web.archive.org/web/20250117063731/https://www.datalane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: Cloudkitchens, Motorola, Restaurant365, DailyPay and Soundhound.",
      "between": {
        "from": "2025-01-17T06:37:31.000Z",
        "to": "2025-07-10T00:54:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710005433/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 3,
      "id": "classifier-55b29283a521f328001df929efb1ecc6536321cb9d9fef31fbeccbe39048927a:9d3fa9279ed4f50d08c34fdd93b3f72db6d235fa25db09b756433375f965c798:repositioning",
      "before_evidence": "https://web.archive.org/web/20250117063731/https://www.datalane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “3x Pipeline with Restaurant Owner Mobile Numbers.” to “Custom TAM Data & Restaurant Operator Mobile Numbers”.",
      "between": {
        "from": "2025-01-17T06:37:31.000Z",
        "to": "2025-07-10T00:54:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710005433/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 4,
      "id": "page-9d3fa9279ed4f50d08c34fdd93b3f72db6d235fa25db09b756433375f965c798:2dffbab30b97873198dc6ef9af4343146763e8165a9476126f5dfd92de4692ad:headline:315bb7ca9aa235d7",
      "before_evidence": "https://web.archive.org/web/20250710005433/https://www.datalane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Custom TAM Data & Restaurant Operator Mobile Numbers” to “Reach buyers who spend their days on-site, not on LinkedIn”.",
      "between": {
        "from": "2025-07-10T00:54:33.000Z",
        "to": "2026-03-10T04:17:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260310041747/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-9d3fa9279ed4f50d08c34fdd93b3f72db6d235fa25db09b756433375f965c798:2dffbab30b97873198dc6ef9af4343146763e8165a9476126f5dfd92de4692ad:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250710005433/https://www.datalane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-10T00:54:33.000Z",
        "to": "2026-03-10T04:17:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260310041747/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 6,
      "id": "page-9d3fa9279ed4f50d08c34fdd93b3f72db6d235fa25db09b756433375f965c798:2dffbab30b97873198dc6ef9af4343146763e8165a9476126f5dfd92de4692ad:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20250710005433/https://www.datalane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-07-10T00:54:33.000Z",
        "to": "2026-03-10T04:17:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20260310041747/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 7,
      "id": "page-2dffbab30b97873198dc6ef9af4343146763e8165a9476126f5dfd92de4692ad:417bbc9b7bc4da863148a572aa6e0c92a24867c153335b7ca9bb118438b0c123:headline:4a3ca5cc32ea6818",
      "before_evidence": "https://web.archive.org/web/20260310041747/https://www.datalane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Reach buyers who spend their days on-site, not on LinkedIn” to “SMB outbound is broken. It’s also no longer optional.”.",
      "between": {
        "from": "2026-03-10T04:17:47.000Z",
        "to": "2026-10-13T18:30:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20261013183051/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-2dffbab30b97873198dc6ef9af4343146763e8165a9476126f5dfd92de4692ad:417bbc9b7bc4da863148a572aa6e0c92a24867c153335b7ca9bb118438b0c123:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260310041747/https://www.datalane.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-03-10T04:17:47.000Z",
        "to": "2026-10-13T18:30:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20261013183051/https://www.datalane.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DataLane” company record, https://startuphistory.org/c/datalane.com"
}