{
  "company": {
    "name": "Databox",
    "website": "https://databox.com/",
    "record": "https://startuphistory.org/c/databox.com"
  },
  "status": null,
  "history_since": "2008-02-19T19:57:48.000Z",
  "baseline": {
    "snapshot_id": "be94ad2a856e8496cc41acdbc4a4d91cbb33ffa4d1b0149cf691c556e99c2b39",
    "observed_at": "2015-07-09T11:10:16.000Z",
    "headline": "Pay attention to the metrics that matter",
    "description": "With Databox Mobile BI Platform, access to essential business insights is put in everyone’s hand, empowering users and enabling truly data-driven, intelligent, and timely decisions.",
    "evidence": "https://web.archive.org/web/20150709111016/http://databox.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:37:39.324Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2015-07-09T11:10:16.000Z",
      "variants": [
        {
          "headline": "Pay attention to the metrics that matter",
          "subhead": "With Databox Mobile BI Platform, access to essential business insights is put in everyone’s hand, empowering users and enabling truly data-driven, intelligent, and timely decisions.",
          "observed_at": "2015-07-09T11:10:16.000Z",
          "evidence": "https://web.archive.org/web/20150709111016/http://databox.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pay attention to the metrics that matter",
      "subhead": "With Databox Mobile BI Platform, access to essential business insights is put in everyone’s hand, empowering users and enabling truly data-driven, intelligent, and timely decisions.",
      "from": "2015-07-09T11:10:16.000Z",
      "to": "2015-07-09T11:10:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20150709111016/http://databox.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2015-07-09T11:10:16.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-03T13:46:09.000Z",
      "variants": [
        {
          "headline": "Do you know how your business performed today?",
          "subhead": "Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.",
          "observed_at": "2019-01-02T04:09:42.000Z",
          "evidence": "https://web.archive.org/web/20190102040942/https://databox.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Do you know how your business performed today?",
          "subhead": "Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.",
          "observed_at": "2021-01-03T13:46:09.000Z",
          "evidence": "https://web.archive.org/web/20210103134609/https://databox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Do you know how your business performed today?",
      "subhead": "Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.",
      "from": "2019-01-02T04:09:42.000Z",
      "to": "2021-01-03T13:46:09.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20210103134609/https://databox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2019-01-02T04:09:42.000Z",
          "to": "2021-01-03T13:46:09.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-02T04:00:59.000Z",
      "variants": [
        {
          "headline": "Build dashboards and track performance from everywhere",
          "subhead": "Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.",
          "observed_at": "2023-01-02T04:00:59.000Z",
          "evidence": "https://web.archive.org/web/20230102040059/https://databox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build dashboards and track performance from everywhere",
      "subhead": "Business Analytics platform built to help you understand what’s going on with your business. KPIs from cloud services, spreadsheets, database in one place.",
      "from": "2023-01-02T04:00:59.000Z",
      "to": "2023-01-02T04:00:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230102040059/https://databox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-02T04:00:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-01T23:06:49.000Z",
      "variants": [
        {
          "headline": "An Easy-to-Use Analytics Platform for Growing Businesses",
          "subhead": "Analytics software that helps you centralize your data, automate reporting, make better decisions, and improve your performance. Try it free!",
          "observed_at": "2024-07-01T23:06:49.000Z",
          "evidence": "https://web.archive.org/web/20240701230649/https://databox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "An Easy-to-Use Analytics Platform for Growing Businesses",
      "subhead": "Analytics software that helps you centralize your data, automate reporting, make better decisions, and improve your performance. Try it free!",
      "from": "2024-07-01T23:06:49.000Z",
      "to": "2024-07-01T23:06:49.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240701230649/https://databox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-07-01T23:06:49.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-11T20:09:23.000Z",
      "variants": [
        {
          "headline": "AI-powered analytics for teams that need answers now",
          "subhead": "Get clear, trusted answers in seconds with AI-powered analytics software. Connect 130+ data sources, build beautiful dashboards, and automate reports.",
          "observed_at": "2026-07-11T20:09:23.000Z",
          "evidence": "https://web.archive.org/web/20260711200923/https://databox.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "AI-powered analytics for teams that need answers now",
      "subhead": "Get clear, trusted answers in seconds with AI-powered analytics software. Connect 130+ data sources, build beautiful dashboards, and automate reports.",
      "from": "2026-07-11T20:09:23.000Z",
      "to": "2026-07-11T20:09:23.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260711200923/https://databox.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-11T20:09:23.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:37:39.324Z",
      "variants": [
        {
          "headline": "Analyze, report, and act on performance. Automatically.",
          "subhead": "Databox is the agentic analytics platform that brings performance data, business context, and AI workflows together, so your team or agents act faster.",
          "observed_at": "2026-11-06T14:37:39.324Z",
          "evidence": "https://databox.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Analyze, report, and act on performance. Automatically.",
      "subhead": "Databox is the agentic analytics platform that brings performance data, business context, and AI workflows together, so your team or agents act faster.",
      "from": "2026-11-06T14:37:39.324Z",
      "to": "2026-11-06T14:37:39.324Z",
      "captures": 1,
      "evidence": "https://databox.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:37:39.324Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-2e7d428f7c4e83f7a523e871def078c3da164f293ed5ba69a5c8807da7967291:be94ad2a856e8496cc41acdbc4a4d91cbb33ffa4d1b0149cf691c556e99c2b39:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20080219195748/http://www.databox.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2008-02-19T19:57:48.000Z",
        "to": "2015-07-09T11:10:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20150709111016/http://databox.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-be94ad2a856e8496cc41acdbc4a4d91cbb33ffa4d1b0149cf691c556e99c2b39:fe7296c528a65e30049d47cef90b052893a95f89cec4d4ee513b1e23b9ef198e:headline:020b49fbb2786481",
      "before_evidence": "https://web.archive.org/web/20150709111016/http://databox.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Pay attention to the metrics that matter” to “Do you know how your business performed today?”.",
      "between": {
        "from": "2015-07-09T11:10:16.000Z",
        "to": "2019-01-02T04:09:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20190102040942/https://databox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-be94ad2a856e8496cc41acdbc4a4d91cbb33ffa4d1b0149cf691c556e99c2b39:fe7296c528a65e30049d47cef90b052893a95f89cec4d4ee513b1e23b9ef198e:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20150709111016/http://databox.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2015-07-09T11:10:16.000Z",
        "to": "2019-01-02T04:09:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20190102040942/https://databox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 4,
      "id": "page-39dd38ddba063650631999544e8e1e6f5b95724d257c492a054637ad37ae167c:8828b0bf6fb4ba5ed63c7016a99bc7149b0db75ee04cac5833979b05c0196575:headline:346f79f262b1589e",
      "before_evidence": "https://web.archive.org/web/20210103134609/https://databox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Do you know how your business performed today?” to “Build dashboards and track performance from everywhere”.",
      "between": {
        "from": "2021-01-03T13:46:09.000Z",
        "to": "2023-01-02T04:00:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102040059/https://databox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-39dd38ddba063650631999544e8e1e6f5b95724d257c492a054637ad37ae167c:8828b0bf6fb4ba5ed63c7016a99bc7149b0db75ee04cac5833979b05c0196575:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20210103134609/https://databox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2021-01-03T13:46:09.000Z",
        "to": "2023-01-02T04:00:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102040059/https://databox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 6,
      "id": "page-39dd38ddba063650631999544e8e1e6f5b95724d257c492a054637ad37ae167c:8828b0bf6fb4ba5ed63c7016a99bc7149b0db75ee04cac5833979b05c0196575:traction:7cfad28f93994eae",
      "before_evidence": "https://web.archive.org/web/20210103134609/https://databox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “20,000+ businesses” on its homepage (was “15,000+ Businesses”).",
      "between": {
        "from": "2021-01-03T13:46:09.000Z",
        "to": "2023-01-02T04:00:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102040059/https://databox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 7,
      "id": "page-8828b0bf6fb4ba5ed63c7016a99bc7149b0db75ee04cac5833979b05c0196575:28bc9e2931042e1742aa2513ad27e2200a722329c8d5d925e34e72900db123c1:headline:c56ca0caf48cd689",
      "before_evidence": "https://web.archive.org/web/20230102040059/https://databox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build dashboards and track performance from everywhere” to “An Easy-to-Use Analytics Platform for Growing Businesses”.",
      "between": {
        "from": "2023-01-02T04:00:59.000Z",
        "to": "2024-07-01T23:06:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20240701230649/https://databox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-28bc9e2931042e1742aa2513ad27e2200a722329c8d5d925e34e72900db123c1:6993a2cf424c5a2e1a0226724dfb4954a8eff1415ef4c4756332f8e8ae6badfa:headline:c3cdd0b8b7a920e9",
      "before_evidence": "https://web.archive.org/web/20240701230649/https://databox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “An Easy-to-Use Analytics Platform for Growing Businesses” to “AI-powered analytics for teams that need answers now”.",
      "between": {
        "from": "2024-07-01T23:06:49.000Z",
        "to": "2026-07-11T20:09:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711200923/https://databox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-28bc9e2931042e1742aa2513ad27e2200a722329c8d5d925e34e72900db123c1:6993a2cf424c5a2e1a0226724dfb4954a8eff1415ef4c4756332f8e8ae6badfa:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240701230649/https://databox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-07-01T23:06:49.000Z",
        "to": "2026-07-11T20:09:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20260711200923/https://databox.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 10,
      "id": "classifier-6993a2cf424c5a2e1a0226724dfb4954a8eff1415ef4c4756332f8e8ae6badfa:b9ecb6988d48fa93b57195e5348dd1455469c94655bad475e87a17f4b8ae9458:repositioning",
      "before_evidence": "https://web.archive.org/web/20260711200923/https://databox.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “AI-powered analytics for teams that need answers now” to “Analyze, report, and act on performance. Automatically.”.",
      "between": {
        "from": "2026-07-11T20:09:23.000Z",
        "to": "2026-11-06T14:37:39.324Z"
      },
      "evidence": "https://databox.com/",
      "evidence_kind": "live_capture",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Databox highlights automation in latest homepage messaging",
    "summary": "Databox has updated its positioning around analytics, automation, and compliance over time, while adding self-serve access and citing broader usage. Recent changes emphasize automated performance analysis and SOC 2 compliance.",
    "points": [
      {
        "text": "Between July 2015 and January 2019, Databox added a pricing page and changed its homepage headline from “Pay attention to the metrics that matter” to “Do you know how your business performed today?”.",
        "kind": "fact",
        "changes": [
          2,
          3
        ]
      },
      {
        "text": "Between January 2021 and January 2023, Databox offered a free sign-up or free trial and stated it served “20,000+ businesses” on its homepage, up from “15,000+ Businesses”.",
        "kind": "fact",
        "changes": [
          5,
          6
        ]
      },
      {
        "text": "Between July 2024 and July 2026, Databox changed its homepage headline to “AI-powered analytics for teams that need answers now” and stated SOC 2 compliance on its homepage.",
        "kind": "fact",
        "changes": [
          8,
          9
        ]
      },
      {
        "text": "Between July 2026 and November 2026, a classifier read a homepage change to the headline “Analyze, report, and act on performance. Automatically.” as a repositioning, which may suggest a stronger emphasis on automated performance workflows.",
        "kind": "interpretation",
        "changes": [
          10
        ]
      }
    ],
    "written_at": "2026-11-07T15:04:20.225Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Databox” company record, https://startuphistory.org/c/databox.com"
}