{
  "company": {
    "name": "DailyBurn",
    "website": "https://dailyburn.com/",
    "record": "https://startuphistory.org/c/dailyburn.com"
  },
  "status": null,
  "history_since": "2009-09-18T11:46:35.000Z",
  "baseline": {
    "snapshot_id": "3478191e8f7dfe8f73e68f5b74a3daa9fd637bc91dc288acbb114f848cf6b361",
    "observed_at": "2009-09-18T11:46:35.000Z",
    "headline": "Burn Fat, Lose Weight, and Gain Muscle - DailyBurn",
    "description": "Burn fat and gain muscle by joining DailyBurn. Track your workouts, find fitness programs, journal your calories, and stay motivated to live a healthy life.",
    "evidence": "https://web.archive.org/web/20090918114635/http://dailyburn.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:37:39.324Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2009-09-18T11:46:35.000Z",
      "variants": [
        {
          "headline": "Burn Fat, Lose Weight, and Gain Muscle - DailyBurn",
          "subhead": "Burn fat and gain muscle by joining DailyBurn. Track your workouts, find fitness programs, journal your calories, and stay motivated to live a healthy life.",
          "observed_at": "2009-09-18T11:46:35.000Z",
          "evidence": "https://web.archive.org/web/20090918114635/http://dailyburn.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Burn Fat, Lose Weight, and Gain Muscle - DailyBurn",
      "subhead": "Burn fat and gain muscle by joining DailyBurn. Track your workouts, find fitness programs, journal your calories, and stay motivated to live a healthy life.",
      "from": "2009-09-18T11:46:35.000Z",
      "to": "2009-09-18T11:46:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20090918114635/http://dailyburn.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2009-09-18T11:46:35.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2011-07-08T22:07:26.000Z",
      "variants": [
        {
          "headline": "More than a workout. It's a lifestyle.",
          "subhead": "Better Fitness Results in Less Time. Use the DailyBurn suite of tools (web/mobile)",
          "observed_at": "2011-07-08T22:07:26.000Z",
          "evidence": "https://web.archive.org/web/20110708220726/https://dailyburn.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "More than a workout. It's a lifestyle.",
      "subhead": "Better Fitness Results in Less Time. Use the DailyBurn suite of tools (web/mobile)",
      "from": "2011-07-08T22:07:26.000Z",
      "to": "2011-07-08T22:07:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20110708220726/https://dailyburn.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2011-07-08T22:07:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-07-01T20:04:34.000Z",
      "variants": [
        {
          "headline": "Let us find the perfect workout for you",
          "subhead": "Stream over 1000+ amazing workouts taught by expert, certified trainers. Whether you’re a beginner or more advanced, whether you have 10 minutes or 1 hour, there’s a workout for you.",
          "observed_at": "2019-07-01T20:04:34.000Z",
          "evidence": "https://web.archive.org/web/20190701200434/http://dailyburn.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Let us find the perfect workout for you",
      "subhead": "Stream over 1000+ amazing workouts taught by expert, certified trainers. Whether you’re a beginner or more advanced, whether you have 10 minutes or 1 hour, there’s a workout for you.",
      "from": "2019-07-01T20:04:34.000Z",
      "to": "2019-07-01T20:04:34.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190701200434/http://dailyburn.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-07-01T20:04:34.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2023-01-02T00:27:22.000Z",
      "variants": [
        {
          "headline": "Get Fit. Have Fun. Repeat.",
          "subhead": "One membership, thousands of different workout videos so you can mix it up every day right from your own home.",
          "observed_at": "2023-01-02T00:27:22.000Z",
          "evidence": "https://web.archive.org/web/20230102002722/https://dailyburn.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Get Fit. Have Fun. Repeat.",
      "subhead": "One membership, thousands of different workout videos so you can mix it up every day right from your own home.",
      "from": "2023-01-02T00:27:22.000Z",
      "to": "2023-01-02T00:27:22.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230102002722/https://dailyburn.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2023-01-02T00:27:22.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:37:39.324Z",
      "variants": [
        {
          "headline": "Streaming Fitness FOR A BETTER YOU",
          "subhead": "Get access to thousands of workout videos from Daily Burn and stream them anywhere, anytime. Join now for a variety of fitness disciplines.",
          "observed_at": "2026-11-06T14:37:39.324Z",
          "evidence": "https://dailyburn.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Streaming Fitness FOR A BETTER YOU",
      "subhead": "Get access to thousands of workout videos from Daily Burn and stream them anywhere, anytime. Join now for a variety of fitness disciplines.",
      "from": "2026-11-06T14:37:39.324Z",
      "to": "2026-11-06T14:37:39.324Z",
      "captures": 1,
      "evidence": "https://dailyburn.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:37:39.324Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-3478191e8f7dfe8f73e68f5b74a3daa9fd637bc91dc288acbb114f848cf6b361:083871ce42fa69ba899a03cdfbaf2af3d54508d299743e867f025b335ae3c612:headline:a3f046933c656675",
      "before_evidence": "https://web.archive.org/web/20090918114635/http://dailyburn.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Burn Fat, Lose Weight, and Gain Muscle - DailyBurn” to “More than a workout. It's a lifestyle.”.",
      "between": {
        "from": "2009-09-18T11:46:35.000Z",
        "to": "2011-07-08T22:07:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20110708220726/https://dailyburn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-083871ce42fa69ba899a03cdfbaf2af3d54508d299743e867f025b335ae3c612:61f885ba2bbbec6de3d60a9280614e0d67f1ae7aa13a800d35a240b90683058a:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20110708220726/https://dailyburn.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2011-07-08T22:07:26.000Z",
        "to": "2013-01-13T10:28:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20130113102855/http://dailyburn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-749a83ef5ab192afea8c9165fd7c04bc8170b16f63b874e6892b2958f939239a:ee54a688043be63e815ebf9d76b2d108cc8bf12b5dc6d13e9b3c376b50bb01d6:headline:31636bf28e80cd81",
      "before_evidence": "https://web.archive.org/web/20190701200434/http://dailyburn.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Let us find the perfect workout for you” to “Get Fit. Have Fun. Repeat.”.",
      "between": {
        "from": "2019-07-01T20:04:34.000Z",
        "to": "2023-01-02T00:27:22.000Z"
      },
      "evidence": "https://web.archive.org/web/20230102002722/https://dailyburn.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-ee54a688043be63e815ebf9d76b2d108cc8bf12b5dc6d13e9b3c376b50bb01d6:0e3b6cce275d05debe1b8c28616738671673da23a96bce1b7afb6a7559173554:headline:ae34ee1ad44b66ff",
      "before_evidence": "https://web.archive.org/web/20230102002722/https://dailyburn.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Get Fit. Have Fun. Repeat.” to “Streaming Fitness FOR A BETTER YOU”.",
      "between": {
        "from": "2023-01-02T00:27:22.000Z",
        "to": "2026-11-06T14:37:39.324Z"
      },
      "evidence": "https://dailyburn.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "DailyBurn updates fitness messaging and adds free sign-up option",
    "summary": "DailyBurn has revised its homepage headlines multiple times and introduced a free sign-up or free trial. Recent messaging emphasizes streaming fitness and personal improvement.",
    "points": [
      {
        "text": "Between September 2009 and July 2011, DailyBurn changed its homepage headline from “Burn Fat, Lose Weight, and Gain Muscle - DailyBurn” to “More than a workout. It's a lifestyle.”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2011 and January 2013, DailyBurn added a free sign-up or free trial.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2019 and January 2023, DailyBurn changed its homepage headline from “Let us find the perfect workout for you” to “Get Fit. Have Fun. Repeat.”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2023 and November 2026, DailyBurn changed its homepage headline from “Get Fit. Have Fun. Repeat.” to “Streaming Fitness FOR A BETTER YOU”.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T21:05:48.327Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “DailyBurn” company record, https://startuphistory.org/c/dailyburn.com"
}