{
  "company": {
    "name": "Cuvva",
    "website": "https://cuvva.com/",
    "record": "https://startuphistory.org/c/cuvva.com"
  },
  "status": null,
  "history_since": "2009-02-08T05:27:02.000Z",
  "baseline": {
    "snapshot_id": "d65b81314ca23fb4a923ebc7bb033ee51259d2f966ccb58cb217e557d500bc23",
    "observed_at": "2009-02-08T05:27:02.000Z",
    "headline": "www.cuvva.com",
    "description": null,
    "evidence": "https://web.archive.org/web/20090208052702/http://www.cuvva.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$3.99 / mo",
            "$4.99 / year",
            "$14.28 / yr",
            "$8.99 / yr"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "blocked",
  "messaging": [
    {
      "quote_observed_at": "2015-08-01T07:24:27.000Z",
      "variants": [
        {
          "headline": "www.cuvva.com",
          "subhead": null,
          "observed_at": "2009-02-08T05:27:02.000Z",
          "evidence": "https://web.archive.org/web/20090208052702/http://www.cuvva.com:80/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "cuvva.com",
          "subhead": "cuvva.com",
          "observed_at": "2013-05-30T22:18:20.000Z",
          "evidence": "https://web.archive.org/web/20130530221820/http://cuvva.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "cuvva.com",
          "subhead": null,
          "observed_at": "2015-08-01T07:24:27.000Z",
          "evidence": "https://web.archive.org/web/20150801072427/http://cuvva.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "cuvva.com",
      "subhead": null,
      "from": "2009-02-08T05:27:02.000Z",
      "to": "2015-08-01T07:24:27.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20150801072427/http://cuvva.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2009-02-08T05:27:02.000Z",
          "to": "2015-08-01T07:24:27.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2017-10-01T11:03:39.000Z",
      "variants": [
        {
          "headline": "Car insurance for an hour, a day, a week, whatevva.",
          "subhead": "Only pay for the risks you take - a small subscription to insure against damage, then a couple of pounds to drive",
          "observed_at": "2017-10-01T11:03:39.000Z",
          "evidence": "https://web.archive.org/web/20171001110339/https://cuvva.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Car insurance for an hour, a day, a week, whatevva.",
      "subhead": "Only pay for the risks you take - a small subscription to insure against damage, then a couple of pounds to drive",
      "from": "2017-10-01T11:03:39.000Z",
      "to": "2017-10-01T11:03:39.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20171001110339/https://cuvva.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-10-01T11:03:39.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2019-01-22T22:23:15.000Z",
      "variants": [
        {
          "headline": "Pay as you go insurance you control.",
          "subhead": "We create smart pay-as-you-go insurance products. By leveraging the power of your smartphone we're making insurance more flexible, on-demand and tailored to your lifestyle. Download the app now to exp",
          "observed_at": "2019-01-22T22:23:15.000Z",
          "evidence": "https://web.archive.org/web/20190122222315/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Pay as you go insurance you control.",
      "subhead": "We create smart pay-as-you-go insurance products. By leveraging the power of your smartphone we're making insurance more flexible, on-demand and tailored to your lifestyle. Download the app now to exp",
      "from": "2019-01-22T22:23:15.000Z",
      "to": "2019-01-22T22:23:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190122222315/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-01-22T22:23:15.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-07-08T23:31:06.000Z",
      "variants": [
        {
          "headline": "Insurance the way it should be",
          "subhead": "Say goodbye to jargon, paperwork and terrible customer service. Cuvva is building insurance the way it should be. Find out all about it here.",
          "observed_at": "2020-07-08T23:31:06.000Z",
          "evidence": "https://web.archive.org/web/20200708233106/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Insurance the way it should be",
      "subhead": "Say goodbye to jargon, paperwork and terrible customer service. Cuvva is building insurance the way it should be. Find out all about it here.",
      "from": "2020-07-08T23:31:06.000Z",
      "to": "2020-07-08T23:31:06.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200708233106/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-07-08T23:31:06.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-13T02:29:57.000Z",
      "variants": [
        {
          "headline": "A better way to insure your car",
          "subhead": "500,000 people are chooosing radically better car insurance. Join them. Get a quote now. Insurance made easy.",
          "observed_at": "2022-01-11T12:15:12.000Z",
          "evidence": "https://web.archive.org/web/20220111121512/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The ultra-flexible way to insure a car",
          "subhead": "Join 800,000+ people getting a great deal on short-term car insurance. Policies from 1 hour to 28 days.",
          "observed_at": "2023-07-03T12:52:54.000Z",
          "evidence": "https://web.archive.org/web/20230703125254/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The ultra-flexible way to insure a car",
          "subhead": "Join 1 million+ people getting a great deal on short-term car insurance. Policies from 1 hour to 28 days.",
          "observed_at": "2025-01-13T02:29:57.000Z",
          "evidence": "https://web.archive.org/web/20250113022957/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The ultra-flexible way to insure a car",
      "subhead": "Join 1 million+ people getting a great deal on short-term car insurance. Policies from 1 hour to 28 days.",
      "from": "2022-01-11T12:15:12.000Z",
      "to": "2025-01-13T02:29:57.000Z",
      "captures": 3,
      "evidence": "https://web.archive.org/web/20250113022957/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2022-01-11T12:15:12.000Z",
          "to": "2025-01-13T02:29:57.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-09-23T02:54:40.000Z",
      "variants": [
        {
          "headline": "Fast and affordable temporary car insurance",
          "subhead": "Temporary car insurance from 1 hour - get an instant online quote for flexible and affordable temporary cover",
          "observed_at": "2025-11-03T20:12:00.000Z",
          "evidence": "https://web.archive.org/web/20251103201200/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fast and affordable temporary car insurance",
          "subhead": "Temporary car insurance from 1 hour - get an instant online quote for flexible and affordable temporary cover",
          "observed_at": "2026-02-01T19:03:05.000Z",
          "evidence": "https://web.archive.org/web/20260201190305/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fast and affordable temporary car insurance",
          "subhead": "Temporary car insurance from 1 hour - get an instant online quote for flexible and affordable temporary cover",
          "observed_at": "2026-08-03T13:02:49.000Z",
          "evidence": "https://web.archive.org/web/20260803130249/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Fast and affordable temporary car insurance",
          "subhead": "Temporary car insurance from 1 hour - get an instant online quote for flexible and affordable temporary cover",
          "observed_at": "2026-09-23T02:54:40.000Z",
          "evidence": "https://web.archive.org/web/20260923025440/https://www.cuvva.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Fast and affordable temporary car insurance",
      "subhead": "Temporary car insurance from 1 hour - get an instant online quote for flexible and affordable temporary cover",
      "from": "2025-11-03T20:12:00.000Z",
      "to": "2026-09-23T02:54:40.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20260923025440/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-03T20:12:00.000Z",
          "to": "2026-09-23T02:54:40.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-9fb1360a1ae21712c0f1080a54e87fdbf9d9775dcc48e432fb0dd5843294406c:a3ce8838f6658dc9cadd7dfa1a146c2d9c4912eb5419f24843af323057f0c4d1:headline:1954a03e27378814",
      "before_evidence": "https://web.archive.org/web/20171001110339/https://cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Car insurance for an hour, a day, a week, whatevva.” to “Pay as you go insurance you control.”.",
      "between": {
        "from": "2017-10-01T11:03:39.000Z",
        "to": "2019-01-22T22:23:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20190122222315/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-a3ce8838f6658dc9cadd7dfa1a146c2d9c4912eb5419f24843af323057f0c4d1:1a55634d97485a78de7a92df6be6419e52da672fe66b9ce1860a8de0d0836cf8:headline:0bfe5976b0088aa3",
      "before_evidence": "https://web.archive.org/web/20190122222315/https://www.cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Pay as you go insurance you control.” to “Insurance the way it should be”.",
      "between": {
        "from": "2019-01-22T22:23:15.000Z",
        "to": "2020-07-08T23:31:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20200708233106/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-a3ce8838f6658dc9cadd7dfa1a146c2d9c4912eb5419f24843af323057f0c4d1:1a55634d97485a78de7a92df6be6419e52da672fe66b9ce1860a8de0d0836cf8:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190122222315/https://www.cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-01-22T22:23:15.000Z",
        "to": "2020-07-08T23:31:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20200708233106/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-1a55634d97485a78de7a92df6be6419e52da672fe66b9ce1860a8de0d0836cf8:0f41f9a1b343eb864463d2825d3c3ef198fb03c35f27838ec788bdc052bc11f3:funding:0f18cbd81bef7b62",
      "before_evidence": "https://web.archive.org/web/20200708233106/https://www.cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “American government has asked for the country to secure funding and begin construction of the Death Star by 2016.”.",
      "between": {
        "from": "2020-07-08T23:31:06.000Z",
        "to": "2022-01-11T12:15:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20220111121512/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 5,
      "id": "page-1a55634d97485a78de7a92df6be6419e52da672fe66b9ce1860a8de0d0836cf8:0f41f9a1b343eb864463d2825d3c3ef198fb03c35f27838ec788bdc052bc11f3:headline:ee534ac4011397cd",
      "before_evidence": "https://web.archive.org/web/20200708233106/https://www.cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Insurance the way it should be” to “A better way to insure your car”.",
      "between": {
        "from": "2020-07-08T23:31:06.000Z",
        "to": "2022-01-11T12:15:12.000Z"
      },
      "evidence": "https://web.archive.org/web/20220111121512/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
      "id": "page-0f41f9a1b343eb864463d2825d3c3ef198fb03c35f27838ec788bdc052bc11f3:69a256eb02c63ac985d94bd608c32d5e212b5bf98f13762f286788a25aa358b2:funding:7f240981f50cc0a5",
      "before_evidence": "https://web.archive.org/web/20220111121512/https://www.cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “Cuvva’s crowdfunding raised £4m+”.",
      "between": {
        "from": "2022-01-11T12:15:12.000Z",
        "to": "2023-07-03T12:52:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703125254/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 7,
      "id": "page-0f41f9a1b343eb864463d2825d3c3ef198fb03c35f27838ec788bdc052bc11f3:69a256eb02c63ac985d94bd608c32d5e212b5bf98f13762f286788a25aa358b2:pricing:f88aa87a87cce261",
      "before_evidence": "https://web.archive.org/web/20220111121512/https://www.cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Changed listed prices from £486 / year, £12 / month, £468 / year, £465 / year, £471 / year, £520 / year and 1 more to £5,000 / year, £100 / year, £200 / year, £300 / year, £400 / year and £500 / year.",
      "between": {
        "from": "2022-01-11T12:15:12.000Z",
        "to": "2023-07-03T12:52:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703125254/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/changed-prices"
    },
    {
      "n": 8,
      "id": "page-0f41f9a1b343eb864463d2825d3c3ef198fb03c35f27838ec788bdc052bc11f3:69a256eb02c63ac985d94bd608c32d5e212b5bf98f13762f286788a25aa358b2:traction:7793a6217ab9a1a5",
      "before_evidence": "https://web.archive.org/web/20220111121512/https://www.cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “800,000+ customers” on its homepage (was “500,000 customers”).",
      "between": {
        "from": "2022-01-11T12:15:12.000Z",
        "to": "2023-07-03T12:52:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20230703125254/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 9,
      "id": "page-9dcf0708dbbfcddcabc195f42804736bbf0fa6b5c4fb103dbb3c503779b03e3b:069c6e8c602996f51413fe2ce6e9c1167eacadf1ca70d6b1fb2bd94bb5198973:headline:8883d23d703a1504",
      "before_evidence": "https://web.archive.org/web/20250113022957/https://www.cuvva.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The ultra-flexible way to insure a car” to “Fast and affordable temporary car insurance”.",
      "between": {
        "from": "2025-01-13T02:29:57.000Z",
        "to": "2025-11-03T20:12:00.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103201200/https://www.cuvva.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cuvva” company record, https://startuphistory.org/c/cuvva.com"
}