{
  "company": {
    "name": "Customuse",
    "website": "https://customuse.com/",
    "record": "https://startuphistory.org/c/customuse.com"
  },
  "status": null,
  "history_since": "2021-05-24T17:08:27.000Z",
  "baseline": {
    "snapshot_id": "74eaf1d45edb7c6f1ee1cb2073fc80458059722d0a3df8f540ccce6c2f4b8784",
    "observed_at": "2021-05-24T17:08:27.000Z",
    "headline": "Create Virtual Apparel In Minutes",
    "description": null,
    "evidence": "https://web.archive.org/web/20210524170827/https://customuse.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:37:39.324Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2025-07-12T00:06:25.000Z",
      "variants": [
        {
          "headline": "Create Virtual Apparel In Minutes",
          "subhead": null,
          "observed_at": "2021-05-24T17:08:27.000Z",
          "evidence": "https://web.archive.org/web/20210524170827/https://customuse.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Create Virtual Apparel In Minutes.",
          "subhead": null,
          "observed_at": "2021-08-06T03:22:31.000Z",
          "evidence": "https://web.archive.org/web/20210806032231/https://customuse.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Create for the Metaverse",
          "subhead": "Customuse is enabling self-expression in the Metaverse. With just a few clicks Customuse helps you create custom accessories, clothes or avatars for Roblox, Zepeto, or a unique AR experience in Snapch",
          "observed_at": "2023-02-04T04:59:27.000Z",
          "evidence": "https://web.archive.org/web/20230204045927/https://customuse.com:443/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Create Skins in Seconds",
          "subhead": "Customuse is enabling self-expression. With just a few clicks Customuse helps you create custom accessories, clothes or avatars for Roblox, Zepeto, or a unique AR experience in Snapchat and Instagram.",
          "observed_at": "2023-08-19T01:47:09.000Z",
          "evidence": "https://web.archive.org/web/20230819014709/https://customuse.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CREATE 3D LIKE A PRO IN SECONDS",
          "subhead": "Customuse is a free 3D design software in the browser. Create 3D models, AR filters, game skins, clothing mockups using only your phone and our 3D AI editing tools",
          "observed_at": "2024-01-10T16:32:33.000Z",
          "evidence": "https://web.archive.org/web/20240110163233/https://customuse.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CREATE 3D LIKE A PRO IN SECONDS",
          "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
          "observed_at": "2024-07-09T22:02:41.000Z",
          "evidence": "https://web.archive.org/web/20240709220241/https://customuse.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "CREATE 3D LIKE A PRO IN SECONDS",
          "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
          "observed_at": "2025-07-12T00:06:25.000Z",
          "evidence": "https://web.archive.org/web/20250712000625/https://customuse.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CREATE 3D LIKE A PRO IN SECONDS",
      "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
      "from": "2021-05-24T17:08:27.000Z",
      "to": "2025-07-12T00:06:25.000Z",
      "captures": 7,
      "evidence": "https://web.archive.org/web/20250712000625/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2021-05-24T17:08:27.000Z",
          "to": "2025-07-12T00:06:25.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-03T16:27:41.000Z",
      "variants": [
        {
          "headline": "BUILD YOUR ROBLOX BUSINESS. 10X FASTER.",
          "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
          "observed_at": "2025-11-03T16:27:41.000Z",
          "evidence": "https://web.archive.org/web/20251103162741/https://customuse.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "BUILD YOUR ROBLOX BUSINESS. 10X FASTER.",
      "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
      "from": "2025-11-03T16:27:41.000Z",
      "to": "2025-11-03T16:27:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251103162741/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-11-03T16:27:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-07T18:27:13.000Z",
      "variants": [
        {
          "headline": "CREATE 3D IN SECONDS. EDIT LIKE A PRO.",
          "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
          "observed_at": "2026-01-07T18:27:13.000Z",
          "evidence": "https://web.archive.org/web/20260107182713/https://customuse.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "CREATE 3D IN SECONDS. EDIT LIKE A PRO.",
      "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
      "from": "2026-01-07T18:27:13.000Z",
      "to": "2026-01-07T18:27:13.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260107182713/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-07T18:27:13.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-09T17:13:56.000Z",
      "variants": [
        {
          "headline": "Your dream creative engine",
          "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
          "observed_at": "2026-07-09T17:13:56.000Z",
          "evidence": "https://web.archive.org/web/20260709171356/https://customuse.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Your dream creative engine",
      "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
      "from": "2026-07-09T17:13:56.000Z",
      "to": "2026-07-09T17:13:56.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260709171356/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-07-09T17:13:56.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:37:39.324Z",
      "variants": [
        {
          "headline": "Create everything. One workspace.",
          "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
          "observed_at": "2026-11-06T14:37:39.324Z",
          "evidence": "https://customuse.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Create everything. One workspace.",
      "subhead": "Customuse is a platform that enables users to create, share, and explore custom designs. Whether you are a designer, artist, or enthusiast, Customuse provides the tools and community to bring your ide",
      "from": "2026-11-06T14:37:39.324Z",
      "to": "2026-11-06T14:37:39.324Z",
      "captures": 1,
      "evidence": "https://customuse.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-06T14:37:39.324Z"
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-c1c38ddc6276822dcc7301777b87a070bb52d56cb1e606d0cea061297737cff2:1b25b98bb7178920011309b5fbb0a74d699b43046d6abcee568751bd59af8cb9:headline:89a3d75b6b9ea54f",
      "before_evidence": "https://web.archive.org/web/20230204045927/https://customuse.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Create for the Metaverse” to “Create Skins in Seconds”.",
      "between": {
        "from": "2023-02-04T04:59:27.000Z",
        "to": "2023-08-19T01:47:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230819014709/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-c1c38ddc6276822dcc7301777b87a070bb52d56cb1e606d0cea061297737cff2:1b25b98bb7178920011309b5fbb0a74d699b43046d6abcee568751bd59af8cb9:logos:49241e2b5c58c58f",
      "before_evidence": "https://web.archive.org/web/20230204045927/https://customuse.com:443/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logo to its homepage: Minecraft.",
      "between": {
        "from": "2023-02-04T04:59:27.000Z",
        "to": "2023-08-19T01:47:09.000Z"
      },
      "evidence": "https://web.archive.org/web/20230819014709/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-1b25b98bb7178920011309b5fbb0a74d699b43046d6abcee568751bd59af8cb9:ffad472f74136f021fc26a22e181920a39351e67083de921d0db89127d0deeef:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20230819014709/https://customuse.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2023-08-19T01:47:09.000Z",
        "to": "2024-01-10T16:32:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20240110163233/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 4,
      "id": "page-1b25b98bb7178920011309b5fbb0a74d699b43046d6abcee568751bd59af8cb9:ffad472f74136f021fc26a22e181920a39351e67083de921d0db89127d0deeef:logos:dd9ab84648c8659a",
      "before_evidence": "https://web.archive.org/web/20230819014709/https://customuse.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: Object, Toolbar, Roblox design, Snap design, Minecraft design, tiktok, TikTok design, Zepeto design and 6 more.",
      "between": {
        "from": "2023-08-19T01:47:09.000Z",
        "to": "2024-01-10T16:32:33.000Z"
      },
      "evidence": "https://web.archive.org/web/20240110163233/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-aa5e33d33584e8f2a11380642061460710a3a4983d6beaa86b92f3c2699706c4:47f598f8fe26705d7e8314c931513cedfa9c82fa39a28190df5a1f1a14d8bdea:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20240709220241/https://customuse.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2024-07-09T22:02:41.000Z",
        "to": "2025-07-12T00:06:25.000Z"
      },
      "evidence": "https://web.archive.org/web/20250712000625/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "classifier-47f598f8fe26705d7e8314c931513cedfa9c82fa39a28190df5a1f1a14d8bdea:779ffd5e19385441a238374a2df48dd2f52f52412556ea76bd0010a84e5780a4:repositioning",
      "before_evidence": "https://web.archive.org/web/20250712000625/https://customuse.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “CREATE 3D LIKE A PRO IN SECONDS” to “BUILD YOUR ROBLOX BUSINESS. 10X FASTER.”.",
      "between": {
        "from": "2025-07-12T00:06:25.000Z",
        "to": "2025-11-03T16:27:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103162741/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 7,
      "id": "classifier-779ffd5e19385441a238374a2df48dd2f52f52412556ea76bd0010a84e5780a4:1f23ecd143bd5fd5bb3c97b914291ba83b33bdbd2ea6c07164e901ff669e04e8:repositioning",
      "before_evidence": "https://web.archive.org/web/20251103162741/https://customuse.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “BUILD YOUR ROBLOX BUSINESS. 10X FASTER.” to “CREATE 3D IN SECONDS. EDIT LIKE A PRO.”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2025-11-03T16:27:41.000Z",
        "to": "2026-01-07T18:27:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20260107182713/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "classifier-1f23ecd143bd5fd5bb3c97b914291ba83b33bdbd2ea6c07164e901ff669e04e8:f6a3e0567ea2522584498851b0cf4f0c7c1c1a3e80228ce867a7bd19cad0cde4:repositioning",
      "before_evidence": "https://web.archive.org/web/20260107182713/https://customuse.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “CREATE 3D IN SECONDS. EDIT LIKE A PRO.” to “Your dream creative engine”.",
      "between": {
        "from": "2026-01-07T18:27:13.000Z",
        "to": "2026-07-09T17:13:56.000Z"
      },
      "evidence": "https://web.archive.org/web/20260709171356/https://customuse.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 9,
      "id": "page-f6a3e0567ea2522584498851b0cf4f0c7c1c1a3e80228ce867a7bd19cad0cde4:cfa1456bd070adb3d7b66276cf04c8c0527886c86518de785928dc76f5ef6707:headline:039bac60ac2436c5",
      "before_evidence": "https://web.archive.org/web/20260709171356/https://customuse.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Your dream creative engine” to “Create everything. One workspace.”.",
      "between": {
        "from": "2026-07-09T17:13:56.000Z",
        "to": "2026-11-06T14:37:39.324Z"
      },
      "evidence": "https://customuse.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Customuse” company record, https://startuphistory.org/c/customuse.com"
}