{
  "company": {
    "name": "CustomerGlu",
    "website": "https://customerglu.com/",
    "record": "https://startuphistory.org/c/customerglu.com"
  },
  "status": null,
  "history_since": "2020-04-20T05:23:51.000Z",
  "baseline": {
    "snapshot_id": "6c39670a5e21370d6dc9564f47961f4196cbf8c59060289910d79f59bd057dc0",
    "observed_at": "2020-04-20T05:23:51.000Z",
    "headline": "Drive user habits via personalised incentive loops, under a budget. No code.",
    "description": null,
    "evidence": "https://web.archive.org/web/20200420052351/https://www.customerglu.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 0,
  "last_checked": null,
  "live_status": "offline",
  "messaging": [
    {
      "quote_observed_at": "2020-04-20T05:23:51.000Z",
      "variants": [
        {
          "headline": "Drive user habits via personalised incentive loops, under a budget. No code.",
          "subhead": null,
          "observed_at": "2020-04-20T05:23:51.000Z",
          "evidence": "https://web.archive.org/web/20200420052351/https://www.customerglu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Drive user habits via personalised incentive loops, under a budget. No code.",
      "subhead": null,
      "from": "2020-04-20T05:23:51.000Z",
      "to": "2020-04-20T05:23:51.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200420052351/https://www.customerglu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-04-20T05:23:51.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-08-05T18:45:59.000Z",
      "variants": [
        {
          "headline": "Save money with dynamic offers that convert more",
          "subhead": null,
          "observed_at": "2020-08-05T18:45:59.000Z",
          "evidence": "https://web.archive.org/web/20200805184559/https://www.customerglu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Save money with dynamic offers that convert more",
      "subhead": null,
      "from": "2020-08-05T18:45:59.000Z",
      "to": "2020-08-05T18:45:59.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200805184559/https://www.customerglu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-08-05T18:45:59.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-04-04T14:51:23.000Z",
      "variants": [
        {
          "headline": "Supercharge your app growth with in-app gamification",
          "subhead": "Experiment with gamified in-app journeys like streaks, challenges, quizzes, and more - all without a developer | CustomerGlu",
          "observed_at": "2023-08-10T14:20:46.000Z",
          "evidence": "https://web.archive.org/web/20230810142046/https://www.customerglu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supercharge your app growth with in-app gamification",
          "subhead": "Experiment with gamified in-app journeys like streaks, challenges, quizzes, and more - all without a developer | CustomerGlu",
          "observed_at": "2024-02-24T03:45:21.000Z",
          "evidence": "https://web.archive.org/web/20240224034521/https://www.customerglu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supercharge your app growth with in-app monetization",
          "subhead": "Experiment with gamified in-app journeys like streaks, challenges, quizzes, and more - all without a developer | CustomerGlu",
          "observed_at": "2024-07-22T14:04:34.000Z",
          "evidence": "https://web.archive.org/web/20240722140434/https://www.customerglu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supercharge your app growth with in-app monetization",
          "subhead": "Experiment with gamified in-app journeys like streaks, challenges, quizzes, and more - all without a developer | CustomerGlu",
          "observed_at": "2025-11-07T08:48:26.000Z",
          "evidence": "https://web.archive.org/web/20251107084826/https://www.customerglu.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Supercharge your app growth with in-app monetization",
          "subhead": "Experiment with gamified in-app journeys like streaks, challenges, quizzes, and more - all without a developer | CustomerGlu",
          "observed_at": "2026-04-04T14:51:23.000Z",
          "evidence": "https://web.archive.org/web/20260404145123/https://www.customerglu.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Supercharge your app growth with in-app monetization",
      "subhead": "Experiment with gamified in-app journeys like streaks, challenges, quizzes, and more - all without a developer | CustomerGlu",
      "from": "2023-08-10T14:20:46.000Z",
      "to": "2026-04-04T14:51:23.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20260404145123/https://www.customerglu.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2023-08-10T14:20:46.000Z",
          "to": "2026-04-04T14:51:23.000Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6c39670a5e21370d6dc9564f47961f4196cbf8c59060289910d79f59bd057dc0:195b9a3f3efd85b8ee5dd064fdf23deedfdada6b65df961876ab551890b7cc82:headline:a53dd2e53ca8376a",
      "before_evidence": "https://web.archive.org/web/20200420052351/https://www.customerglu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Drive user habits via personalised incentive loops, under a budget. No code.” to “Save money with dynamic offers that convert more”.",
      "between": {
        "from": "2020-04-20T05:23:51.000Z",
        "to": "2020-08-05T18:45:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20200805184559/https://www.customerglu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-6c39670a5e21370d6dc9564f47961f4196cbf8c59060289910d79f59bd057dc0:195b9a3f3efd85b8ee5dd064fdf23deedfdada6b65df961876ab551890b7cc82:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20200420052351/https://www.customerglu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2020-04-20T05:23:51.000Z",
        "to": "2020-08-05T18:45:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20200805184559/https://www.customerglu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-195b9a3f3efd85b8ee5dd064fdf23deedfdada6b65df961876ab551890b7cc82:5ce01b4855f1bd835d4d03a0f1456fa5ff8fabf8c3da9a362e4a78f7ce29e6fa:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20200805184559/https://www.customerglu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2020-08-05T18:45:59.000Z",
        "to": "2021-10-26T00:35:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20211026003544/https://www.customerglu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 4,
      "id": "page-718b0a7863f87e23d53a15e3e73920537609d53f705b3c2800875a9cf2418354:6395a11a1ae5b726c086802a71d7a2ac87857c0030eca54139c11ebe20c40a8b:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20220706070439/https://www.customerglu.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2022-07-06T07:04:39.000Z",
        "to": "2023-08-10T14:20:46.000Z"
      },
      "evidence": "https://web.archive.org/web/20230810142046/https://www.customerglu.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “CustomerGlu” company record, https://startuphistory.org/c/customerglu.com"
}