{
  "company": {
    "name": "Curastory",
    "website": "https://curastory.co/",
    "record": "https://startuphistory.org/c/curastory.co"
  },
  "status": null,
  "history_since": "2020-05-18T01:01:25.000Z",
  "baseline": {
    "snapshot_id": "435b81cb01cce04cf9b960c4a1e052cc1bac733218ef55a2d465b757cd6e2007",
    "observed_at": "2020-05-18T01:01:25.000Z",
    "headline": "Sponsor video content from the world’s favorite creators.",
    "description": null,
    "evidence": "https://web.archive.org/web/20200518010125/https://curastory.co/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:37:39.324Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2020-10-28T11:18:55.000Z",
      "variants": [
        {
          "headline": "Sponsor video content from the world’s favorite creators.",
          "subhead": null,
          "observed_at": "2020-05-18T01:01:25.000Z",
          "evidence": "https://web.archive.org/web/20200518010125/https://curastory.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Sponsor video content from the world’s favorite creators.",
          "subhead": null,
          "observed_at": "2020-10-28T11:18:55.000Z",
          "evidence": "https://web.archive.org/web/20201028111855/https://curastory.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Sponsor video content from the world’s favorite creators.",
      "subhead": null,
      "from": "2020-05-18T01:01:25.000Z",
      "to": "2020-10-28T11:18:55.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20201028111855/https://curastory.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-05-18T01:01:25.000Z",
          "to": "2020-10-28T11:18:55.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-08-03T08:11:14.000Z",
      "variants": [
        {
          "headline": "Video made simple.",
          "subhead": "Create, distribute, and monetize your videos, 100% free.",
          "observed_at": "2021-08-03T08:11:14.000Z",
          "evidence": "https://web.archive.org/web/20210803081114/https://www.curastory.co/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Video made simple.",
      "subhead": "Create, distribute, and monetize your videos, 100% free.",
      "from": "2021-08-03T08:11:14.000Z",
      "to": "2021-08-03T08:11:14.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210803081114/https://www.curastory.co/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-08-03T08:11:14.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:37:39.324Z",
      "variants": [
        {
          "headline": "Power your video business",
          "subhead": "Power your video business.",
          "observed_at": "2025-01-21T18:15:41.000Z",
          "evidence": "https://web.archive.org/web/20250121181541/https://curastory.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Power your video business",
          "subhead": "Power your video business.",
          "observed_at": "2026-01-17T01:17:02.000Z",
          "evidence": "https://web.archive.org/web/20260117011702/https://www.curastory.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Power your video business",
          "subhead": "Power your video business.",
          "observed_at": "2026-08-20T03:19:21.000Z",
          "evidence": "https://web.archive.org/web/20260820031921/https://www.curastory.co/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Power your video business",
          "subhead": "Power your video business.",
          "observed_at": "2026-11-06T14:37:39.324Z",
          "evidence": "https://www.curastory.co/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Power your video business",
      "subhead": "Power your video business.",
      "from": "2025-01-21T18:15:41.000Z",
      "to": "2026-11-06T14:37:39.324Z",
      "captures": 4,
      "evidence": "https://www.curastory.co/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-01-21T18:15:41.000Z",
          "to": "2026-11-06T14:37:39.324Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ddd77c5c34626fdea353d79383385fcfc78c5c17fa2fe0dcd6d39008ee329462:e65cacf5dbe2267bfe9cf72ec1b09fb39e90222b51d44926acddb9c5d5130f4f:headline:6b2c2ecc7aa41a5f",
      "before_evidence": "https://web.archive.org/web/20201028111855/https://curastory.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Sponsor video content from the world’s favorite creators.” to “Video made simple.”.",
      "between": {
        "from": "2020-10-28T11:18:55.000Z",
        "to": "2021-08-03T08:11:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20210803081114/https://www.curastory.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-e65cacf5dbe2267bfe9cf72ec1b09fb39e90222b51d44926acddb9c5d5130f4f:43757be818237ee4d8af34d6faaa337a072b918e8ca7002def50d9691d068efe:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210803081114/https://www.curastory.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-08-03T08:11:14.000Z",
        "to": "2023-01-11T13:06:31.000Z"
      },
      "evidence": "https://web.archive.org/web/20230111130631/https://curastory.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
      "id": "page-2b98c8709a338274229b3a7b8eb91d70a8707b3845bad1543dd8c9358c5cd22c:eebc129fdffac65e5c56b32772111e016ae71efb86fd4cd0940e4f3187a036cf:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240724080641/https://curastory.co/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-07-24T08:06:41.000Z",
        "to": "2025-01-21T18:15:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20250121181541/https://curastory.co/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": {
    "headline": "Curastory updates homepage messaging and key site sections",
    "summary": "Curastory changed its homepage headline and added dedicated careers and pricing pages, indicating evolving positioning and clearer communication of its offering.",
    "points": [
      {
        "text": "Between October 2020 and August 2021, Curastory changed its homepage headline from “Sponsor video content from the world’s favorite creators.” to “Video made simple.”",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between August 2021 and January 2023, Curastory added a careers page.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2024 and January 2025, Curastory added a pricing page.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The homepage messaging change and the additions of careers and pricing pages may suggest Curastory has been refining how it presents its product and company to visitors.",
        "kind": "interpretation",
        "changes": [
          1,
          2,
          3
        ]
      }
    ],
    "written_at": "2026-11-07T20:59:52.172Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Curastory” company record, https://startuphistory.org/c/curastory.co"
}