{
  "company": {
    "name": "Critical Loop",
    "website": "https://criticalloop.com/",
    "record": "https://startuphistory.org/c/criticalloop.com"
  },
  "status": null,
  "history_since": "2022-01-03T04:37:11.000Z",
  "baseline": {
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    "observed_at": "2022-01-03T04:37:11.000Z",
    "headline": "criticalloop.com",
    "description": "The domain name criticalloop.com is for sale. Make an offer or buy it now at a set price.",
    "evidence": "https://web.archive.org/web/20220103043711/https://criticalloop.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [],
          "investors": [],
          "prices": [
            "$109 / month"
          ],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T13:05:49.240Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2022-01-03T04:37:11.000Z",
      "variants": [
        {
          "headline": "criticalloop.com",
          "subhead": "The domain name criticalloop.com is for sale. Make an offer or buy it now at a set price.",
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          "evidence": "https://web.archive.org/web/20220103043711/https://criticalloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "criticalloop.com",
      "subhead": "The domain name criticalloop.com is for sale. Make an offer or buy it now at a set price.",
      "from": "2022-01-03T04:37:11.000Z",
      "to": "2022-01-03T04:37:11.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220103043711/https://criticalloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-01-03T04:37:11.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-03-24T23:02:50.000Z",
      "variants": [
        {
          "headline": "Power on time. Every time.",
          "subhead": null,
          "observed_at": "2024-03-24T23:02:50.000Z",
          "evidence": "https://web.archive.org/web/20240324230250/https://criticalloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Power on time. Every time.",
      "subhead": null,
      "from": "2024-03-24T23:02:50.000Z",
      "to": "2024-03-24T23:02:50.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240324230250/https://criticalloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2024-03-24T23:02:50.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-08-27T17:43:09.000Z",
      "variants": [
        {
          "headline": "Power access today",
          "subhead": "A marketplace for sharing off-grid power",
          "observed_at": "2025-02-11T15:11:01.000Z",
          "evidence": "https://web.archive.org/web/20250211151101/https://www.criticalloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Power access today",
          "subhead": "Reliable, flexible, and affordable access to power",
          "observed_at": "2025-08-27T17:43:09.000Z",
          "evidence": "https://web.archive.org/web/20250827174309/https://www.criticalloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Power access today",
      "subhead": "Reliable, flexible, and affordable access to power",
      "from": "2025-02-11T15:11:01.000Z",
      "to": "2025-08-27T17:43:09.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250827174309/https://www.criticalloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-02-11T15:11:01.000Z",
          "to": "2025-08-27T17:43:09.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-01-07T03:36:26.000Z",
      "variants": [
        {
          "headline": "Powering the Next Era of American Industry",
          "subhead": "Reliable, flexible, and affordable access to power",
          "observed_at": "2026-01-07T03:36:26.000Z",
          "evidence": "https://web.archive.org/web/20260107033626/https://www.criticalloop.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Powering the Next Era of American Industry",
      "subhead": "Reliable, flexible, and affordable access to power",
      "from": "2026-01-07T03:36:26.000Z",
      "to": "2026-01-07T03:36:26.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20260107033626/https://www.criticalloop.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2026-01-07T03:36:26.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:05:49.240Z",
      "variants": [
        {
          "headline": "Critical Loop | On-Demand Power Solutions for Industry",
          "subhead": "Reliable, on-demand power through flexible service agreements. We accelerate access to scalable energy solutions with 30 MWh under management.",
          "observed_at": "2026-05-03T05:46:59.000Z",
          "evidence": "https://web.archive.org/web/20260503054659/https://criticalloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Critical Loop | On-Demand Power Solutions for Industry",
          "subhead": "Reliable, on-demand power through flexible service agreements. We accelerate access to scalable energy solutions with 30 MWh under management.",
          "observed_at": "2026-06-13T16:11:12.000Z",
          "evidence": "https://web.archive.org/web/20260613161112/https://www.criticalloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Critical Loop | On-Demand Power Solutions for Industry",
          "subhead": "Reliable, on-demand power through flexible service agreements. We accelerate access to scalable energy solutions with 30 MWh under management.",
          "observed_at": "2026-09-25T06:24:42.000Z",
          "evidence": "https://web.archive.org/web/20260925062442/https://criticalloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Critical Loop | On-Demand Power Solutions for Industry",
          "subhead": "Reliable, on-demand power through flexible service agreements. We accelerate access to scalable energy solutions with 30 MWh under management.",
          "observed_at": "2026-09-28T01:40:09.000Z",
          "evidence": "https://web.archive.org/web/20260928014009/https://www.criticalloop.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Critical Loop | Solving time-to-power for industry",
          "subhead": "Reliable, on-demand power through flexible service agreements. We accelerate access to scalable energy solutions with 50 MWh under management.",
          "observed_at": "2026-11-05T13:05:49.240Z",
          "evidence": "https://criticalloop.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Critical Loop | Solving time-to-power for industry",
      "subhead": "Reliable, on-demand power through flexible service agreements. We accelerate access to scalable energy solutions with 50 MWh under management.",
      "from": "2026-05-03T05:46:59.000Z",
      "to": "2026-11-05T13:05:49.240Z",
      "captures": 5,
      "evidence": "https://criticalloop.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-05-03T05:46:59.000Z",
          "to": "2026-11-05T13:05:49.240Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "classifier-4e4fc8e2ef9f74f028d9fcd656bc671e8fa753124837b7317f45086d0eb2c195:8aed8b1dd3b9ff79f0a412a343f518e3069f236369be63b45d79e75dd06baab5:repositioning",
      "before_evidence": "https://web.archive.org/web/20240324230250/https://criticalloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Power on time. Every time.” to “Power access today”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2024-03-24T23:02:50.000Z",
        "to": "2025-02-11T15:11:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20250211151101/https://www.criticalloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-3d2b7ed032d9df2551891483337853330bdecb18b1382a6cc3073e438a20ff41:f045a29759f6fbbcb9fd7504634255f19981241960f1af307e7cf2028f886530:headline:1177645ae20658c7",
      "before_evidence": "https://web.archive.org/web/20250827174309/https://www.criticalloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Power access today” to “Powering the Next Era of American Industry”.",
      "between": {
        "from": "2025-08-27T17:43:09.000Z",
        "to": "2026-01-07T03:36:26.000Z"
      },
      "evidence": "https://web.archive.org/web/20260107033626/https://www.criticalloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-f045a29759f6fbbcb9fd7504634255f19981241960f1af307e7cf2028f886530:1499902a66e1b0d04865c1139d3f6ea45382071aee3d130b922a9f1875673bd6:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20260107033626/https://www.criticalloop.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2026-01-07T03:36:26.000Z",
        "to": "2026-05-03T05:46:59.000Z"
      },
      "evidence": "https://web.archive.org/web/20260503054659/https://criticalloop.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Critical Loop” company record, https://startuphistory.org/c/criticalloop.com"
}