{
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        "to": "2024-01-19T06:44:04.000Z"
      },
      "evidence": "https://web.archive.org/web/20240119064404/https://www.credolab.com/",
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      "evidence": "https://web.archive.org/web/20240119064404/https://www.credolab.com/",
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      "id": "page-e286ab325cfb3be0355ca3e5d63b7402df12c04378d4e423d5c3cc51dd413600:57bcde1fde36d4b7b232c5e5f71c8cb7bc5b24880fe4d69e64ef7cd9d960009e:headline:2a83e70bae50d125",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Better Data to Score Risk, Detect Fraud, Improve Marketing Campaigns” to “THE ONLY DATA & ANALYTICS PLATFORM”.",
      "between": {
        "from": "2024-01-19T06:44:04.000Z",
        "to": "2025-01-14T10:39:50.000Z"
      },
      "evidence": "https://web.archive.org/web/20250114103950/https://www.credolab.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-57bcde1fde36d4b7b232c5e5f71c8cb7bc5b24880fe4d69e64ef7cd9d960009e:25da95555f93e44b13a1f1db144bfd66563306e189a605a35aa775638c63c311:headline:cbde628297c3a226",
      "before_evidence": "https://web.archive.org/web/20250114103950/https://www.credolab.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “THE ONLY DATA & ANALYTICS PLATFORM” to “BETTER DECISIONS WITH DEVICE & BEHAVIOURAL DATA”.",
      "between": {
        "from": "2025-01-14T10:39:50.000Z",
        "to": "2025-07-31T17:23:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20250731172347/https://www.credolab.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-25da95555f93e44b13a1f1db144bfd66563306e189a605a35aa775638c63c311:175c64a318cc6d8bc1203233f5b61d84048c6785f6420ac09cb5f0213a63e9f2:headline:99cc9a24dba532a5",
      "before_evidence": "https://web.archive.org/web/20250731172347/https://www.credolab.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “BETTER DECISIONS WITH DEVICE & BEHAVIOURAL DATA” to “Approve more. Risk less.”.",
      "between": {
        "from": "2025-07-31T17:23:47.000Z",
        "to": "2026-07-12T17:57:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712175744/https://www.credolab.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 14,
      "id": "page-25da95555f93e44b13a1f1db144bfd66563306e189a605a35aa775638c63c311:175c64a318cc6d8bc1203233f5b61d84048c6785f6420ac09cb5f0213a63e9f2:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20250731172347/https://www.credolab.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2025-07-31T17:23:47.000Z",
        "to": "2026-07-12T17:57:44.000Z"
      },
      "evidence": "https://web.archive.org/web/20260712175744/https://www.credolab.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Credolab” company record, https://startuphistory.org/c/credolab.com"
}