{
  "company": {
    "name": "Creatio",
    "website": "https://creatio.com/",
    "record": "https://startuphistory.org/c/creatio.com"
  },
  "status": null,
  "history_since": "2015-08-01T07:57:13.000Z",
  "baseline": {
    "snapshot_id": "cdca58f631d7a1431bf0977b17943cd4bbe48baf0242ef58e514c6e7236a7a11",
    "observed_at": "2015-08-01T07:57:13.000Z",
    "headline": "creatio.com",
    "description": "This website is for sale! creatio.com is your first and best source for information about creatio. Here you will also find topics relating to issues of general interest. We hope you find what you are ",
    "evidence": "https://web.archive.org/web/20150801075713/http://creatio.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-06T14:36:33.911Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-05-06T01:01:54.000Z",
      "variants": [
        {
          "headline": "creatio.com",
          "subhead": "This website is for sale! creatio.com is your first and best source for information about creatio. Here you will also find topics relating to issues of general interest. We hope you find what you are ",
          "observed_at": "2015-08-01T07:57:13.000Z",
          "evidence": "https://web.archive.org/web/20150801075713/http://creatio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "creatio.com",
          "subhead": "This website is for sale! creatio.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, creatio.com has it",
          "observed_at": "2017-05-06T01:01:54.000Z",
          "evidence": "https://web.archive.org/web/20170506010154/http://www.creatio.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "creatio.com",
      "subhead": "This website is for sale! creatio.com is your first and best source for all of the information you’re looking for. From general topics to more of what you would expect to find here, creatio.com has it",
      "from": "2015-08-01T07:57:13.000Z",
      "to": "2017-05-06T01:01:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20170506010154/http://www.creatio.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2015-08-01T07:57:13.000Z",
          "to": "2017-05-06T01:01:54.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:36:33.911Z",
      "variants": [
        {
          "headline": "Low-code platform for process",
          "subhead": "Award winning BPM CRM system for marketing, sales and service to manage business processes across the entire customer journey on a single low code platform",
          "observed_at": "2020-08-09T01:42:20.000Z",
          "evidence": "https://web.archive.org/web/20200809014220/https://www.creatio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Low-code platform",
          "subhead": "Award winning BPM CRM system for marketing, sales and service to manage business processes across the entire customer journey on a single low code platform",
          "observed_at": "2022-01-18T20:11:00.000Z",
          "evidence": "https://web.archive.org/web/20220118201100/https://www.creatio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI-Native Platform to Automate CRM and Workflows with No-Code",
          "subhead": "Create applications and automate enterprise workflows without a line of code and with a maximum degree of freedom. Learn more about Creatio No-code platform.",
          "observed_at": "2025-01-01T21:25:23.000Z",
          "evidence": "https://web.archive.org/web/20250101212523/https://www.creatio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI CRM and Workflow Platform",
          "subhead": "Bring people and AI agents together on one AI CRM and workflow platform — with no limits on users, agents, workflows, or scale.",
          "observed_at": "2026-07-01T14:58:42.000Z",
          "evidence": "https://web.archive.org/web/20260701145842/https://www.creatio.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "AI CRM and Workflow Platform",
          "subhead": "Bring people and AI agents together on one AI CRM and workflow platform — with no limits on users, agents, workflows, or scale.",
          "observed_at": "2026-11-06T14:36:33.911Z",
          "evidence": "https://www.creatio.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "AI CRM and Workflow Platform",
      "subhead": "Bring people and AI agents together on one AI CRM and workflow platform — with no limits on users, agents, workflows, or scale.",
      "from": "2020-08-09T01:42:20.000Z",
      "to": "2026-11-06T14:36:33.911Z",
      "captures": 5,
      "evidence": "https://www.creatio.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2020-08-09T01:42:20.000Z",
          "to": "2026-11-06T14:36:33.911Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-417e7d82e3453a935c7395e7305107c7b7cb42f73ec58c6a427c9cca59b1ba47:0719cfc20e4f5d23d54eb06b7604c5c24c7f18570b9ec271c5bcc95ea595e585:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170506010154/http://www.creatio.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-05-06T01:01:54.000Z",
        "to": "2020-08-09T01:42:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200809014220/https://www.creatio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-417e7d82e3453a935c7395e7305107c7b7cb42f73ec58c6a427c9cca59b1ba47:0719cfc20e4f5d23d54eb06b7604c5c24c7f18570b9ec271c5bcc95ea595e585:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20170506010154/http://www.creatio.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2017-05-06T01:01:54.000Z",
        "to": "2020-08-09T01:42:20.000Z"
      },
      "evidence": "https://web.archive.org/web/20200809014220/https://www.creatio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 3,
      "id": "page-fdbd37d0cd5192008dd52316aaff75dcc4a1e603e767f2c52f1bdaee858fe177:20b66401e17dcb0218ae460decedd33c6b889adcefdb8529815c9eca63685dde:headline:16d3598f67709b46",
      "before_evidence": "https://web.archive.org/web/20220118201100/https://www.creatio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Low-code platform” to “AI-Native Platform to Automate CRM and Workflows with No-Code”.",
      "between": {
        "from": "2022-01-18T20:11:00.000Z",
        "to": "2025-01-01T21:25:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101212523/https://www.creatio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-fdbd37d0cd5192008dd52316aaff75dcc4a1e603e767f2c52f1bdaee858fe177:20b66401e17dcb0218ae460decedd33c6b889adcefdb8529815c9eca63685dde:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220118201100/https://www.creatio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-01-18T20:11:00.000Z",
        "to": "2025-01-01T21:25:23.000Z"
      },
      "evidence": "https://web.archive.org/web/20250101212523/https://www.creatio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 5,
      "id": "page-20b66401e17dcb0218ae460decedd33c6b889adcefdb8529815c9eca63685dde:56fd60060cb931d2029abdfd1dfa2ffd31b6f0f93414f92a7a324ea69225dd8c:headline:0dbaf713549cfabf",
      "before_evidence": "https://web.archive.org/web/20250101212523/https://www.creatio.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “AI-Native Platform to Automate CRM and Workflows with No-Code” to “AI CRM and Workflow Platform”.",
      "between": {
        "from": "2025-01-01T21:25:23.000Z",
        "to": "2026-07-01T14:58:42.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701145842/https://www.creatio.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Creatio refines homepage messaging and adds pricing page",
    "summary": "Creatio has updated its homepage headline language around its CRM and workflow platform and added a public pricing page. The company also introduced a careers page and a free sign-up or free trial option in an earlier period.",
    "points": [
      {
        "text": "Between January 2025 and July 2026, Creatio changed its homepage headline from “AI-Native Platform to Automate CRM and Workflows with No-Code” to “AI CRM and Workflow Platform”.",
        "kind": "fact",
        "changes": [
          5
        ]
      },
      {
        "text": "Between January 2022 and January 2025, Creatio changed its homepage headline from “Low-code platform” to “AI-Native Platform to Automate CRM and Workflows with No-Code”.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between January 2022 and January 2025, Creatio added a pricing page, making pricing information available on its site in that window.",
        "kind": "fact",
        "changes": [
          4
        ]
      },
      {
        "text": "Between May 2017 and August 2020, Creatio added a careers page and a free sign-up or free trial option on its website.",
        "kind": "fact",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T16:04:49.340Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Creatio” company record, https://startuphistory.org/c/creatio.com"
}