{
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    "name": "craft.io",
    "website": "https://craft.io/",
    "record": "https://startuphistory.org/c/craft.io"
  },
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  "baseline": {
    "snapshot_id": "e7370b8d0a1b8723119940e0c4d242450d4684eedafd0980fe77557d44dc408c",
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    "headline": "Build great products with confidence",
    "description": "Plan & manage your products with craft.io. A comprehensive, streamlined, intuitive product management platform built for product managers.",
    "evidence": "https://web.archive.org/web/20251023050539/https://craft.io/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-05T13:04:17.544Z",
  "live_status": null,
  "messaging": [
    {
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      "variants": [
        {
          "headline": "Build great products with confidence",
          "subhead": "Plan & manage your products with craft.io. A comprehensive, streamlined, intuitive product management platform built for product managers.",
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          "evidence": "https://web.archive.org/web/20251023050539/https://craft.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Build great products with confidence",
          "subhead": "Plan & manage your products with craft.io. A comprehensive, streamlined, intuitive product management platform built for product managers.",
          "observed_at": "2026-01-30T01:37:17.000Z",
          "evidence": "https://web.archive.org/web/20260130013717/https://craft.io/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Build great products with confidence",
      "subhead": "Plan & manage your products with craft.io. A comprehensive, streamlined, intuitive product management platform built for product managers.",
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      "to": "2026-01-30T01:37:17.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260130013717/https://craft.io/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-10-23T05:05:39.000Z",
          "to": "2026-01-30T01:37:17.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:04:17.544Z",
      "variants": [
        {
          "headline": "Ship with Certainty. Scale with AI",
          "subhead": "Plan & manage your products with craft.io. A comprehensive, streamlined, intuitive product management platform built for product managers.",
          "observed_at": "2026-08-23T14:57:49.000Z",
          "evidence": "https://web.archive.org/web/20260823145749/https://craft.io/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Ship with Certainty. Scale with AI",
          "subhead": "craft.io | Product Roadmaps, Prioritization & Planning",
          "observed_at": "2026-11-05T13:04:17.544Z",
          "evidence": "https://craft.io/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Ship with Certainty. Scale with AI",
      "subhead": "craft.io | Product Roadmaps, Prioritization & Planning",
      "from": "2026-08-23T14:57:49.000Z",
      "to": "2026-11-05T13:04:17.544Z",
      "captures": 2,
      "evidence": "https://craft.io/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-08-23T14:57:49.000Z",
          "to": "2026-11-05T13:04:17.544Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-ab4eed9119c6c3942eb43ee7e01d93a299256ea4e83a2f27137b22a9bfe1237e:11ad25936165a63fe918290b8761f8a3ea9b25e6b9c85c591d6026c5ecfb940f:headline:4179363d6ecc08de",
      "before_evidence": "https://web.archive.org/web/20260130013717/https://craft.io/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build great products with confidence” to “Ship with Certainty. Scale with AI”.",
      "between": {
        "from": "2026-01-30T01:37:17.000Z",
        "to": "2026-08-23T14:57:49.000Z"
      },
      "evidence": "https://web.archive.org/web/20260823145749/https://craft.io/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “craft.io” company record, https://startuphistory.org/c/craft.io"
}