{
  "company": {
    "name": "Coverflex",
    "website": "https://coverflex.com/",
    "record": "https://startuphistory.org/c/coverflex.com"
  },
  "status": null,
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    "evidence_kind": "internet_archive",
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    "basis": "first_observation",
    "is_change": false
  },
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  "last_checked": "2026-11-05T13:03:38.441Z",
  "live_status": null,
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        {
          "headline": "All-in-one insurance plans for the leaders of the new economy.",
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        {
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      ],
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      "captures": 2,
      "evidence": "https://web.archive.org/web/20190714093955/http://www.coverflex.com:80/",
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        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-09-05T01:31:51.000Z",
      "variants": [
        {
          "headline": "Flexible compensation easy to manage, made for you",
          "subhead": "Coverflex - The all-in-one flexible compensation solution for benefits, perks and insurance.",
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          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Flexible compensation easy to manage, made for you",
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          "evidence": "https://web.archive.org/web/20200905013151/https://www.coverflex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Flexible compensation easy to manage, made for you",
      "subhead": "Coverflex - The all-in-one flexible compensation solution for benefits, perks and insurance.",
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        }
      },
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    },
    {
      "quote_observed_at": "2022-08-02T13:39:26.000Z",
      "variants": [
        {
          "headline": "Compensação flexível para empresas modernas",
          "subhead": "A maneira mais fácil de dar, gerir e desfrutar benefícios flexíveis. Damos as ferramentas para reduzir custos e maximizar os ganhos das tuas pessoas..",
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          "evidence": "https://web.archive.org/web/20210124092248/https://www.coverflex.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Compensação flexível para empresas modernas",
          "subhead": "A Coverflex é a plataforma de benefícios flexíveis que permite à tua empresa oferecer mais benefícios aos colaboradores enquanto reduz os custos. Agenda a tua demonstração grátis.",
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          "evidence": "https://web.archive.org/web/20210804095113/https://www.coverflex.com/",
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        },
        {
          "headline": "Compensação flexível para empresas modernas",
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          "observed_at": "2022-01-24T17:43:51.000Z",
          "evidence": "https://web.archive.org/web/20220124174351/https://www.coverflex.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Compensação flexível para empresas modernas",
          "subhead": "A Coverflex é a plataforma de benefícios flexíveis que permite à sua empresa reduzir custos e maximizar a compensação dos colaboradores. Agende uma demonstração grátis!",
          "observed_at": "2022-08-02T13:39:26.000Z",
          "evidence": "https://web.archive.org/web/20220802133926/https://www.coverflex.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Compensação flexível para empresas modernas",
      "subhead": "A Coverflex é a plataforma de benefícios flexíveis que permite à sua empresa reduzir custos e maximizar a compensação dos colaboradores. Agende uma demonstração grátis!",
      "from": "2021-01-24T09:22:48.000Z",
      "to": "2022-08-02T13:39:26.000Z",
      "captures": 4,
      "evidence": "https://web.archive.org/web/20220802133926/https://www.coverflex.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2022-08-02T13:39:26.000Z"
        }
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T13:03:38.441Z",
      "variants": [
        {
          "headline": "The flexible compensation platform",
          "subhead": "The easiest way to award, manage and enjoy flexible benefits and insurance. We give you the tools to reduce your costs and maximise your people’s earnings.",
          "observed_at": "2026-11-05T13:03:38.441Z",
          "evidence": "https://www.coverflex.com/en-pt",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "The flexible compensation platform",
      "subhead": "The easiest way to award, manage and enjoy flexible benefits and insurance. We give you the tools to reduce your costs and maximise your people’s earnings.",
      "from": "2026-11-05T13:03:38.441Z",
      "to": "2026-11-05T13:03:38.441Z",
      "captures": 1,
      "evidence": "https://www.coverflex.com/en-pt",
      "evidence_kind": "live_capture",
      "seen": {
        "on": "2026-11-05T13:03:38.441Z"
      },
      "current": true
    }
  ],
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    {
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      "id": "classifier-98a02094213e9868d8f36ea20ae75c10f0db92b0199e3964d42a41e6761bae3d:02f3a6f4e0ba92ddb2c6aa272f77600e988f004ce010647edd76369e293a4214:repositioning",
      "before_evidence": "https://web.archive.org/web/20190714093955/http://www.coverflex.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “All-in-one insurance plans for the leaders of the new economy.” to “Flexible compensation easy to manage, made for you”. A classifier read this as a change in its core product.",
      "between": {
        "from": "2019-07-14T09:39:55.000Z",
        "to": "2020-05-16T22:02:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20200516220251/https://www.coverflex.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 2,
      "id": "page-98a02094213e9868d8f36ea20ae75c10f0db92b0199e3964d42a41e6761bae3d:02f3a6f4e0ba92ddb2c6aa272f77600e988f004ce010647edd76369e293a4214:gtm:71fb5032b8ee999a",
      "before_evidence": "https://web.archive.org/web/20190714093955/http://www.coverflex.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Closed its waitlist and opened sign-up.",
      "between": {
        "from": "2019-07-14T09:39:55.000Z",
        "to": "2020-05-16T22:02:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20200516220251/https://www.coverflex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/opened-sign-up"
    },
    {
      "n": 3,
      "id": "page-02f3a6f4e0ba92ddb2c6aa272f77600e988f004ce010647edd76369e293a4214:c25c38e695099c21202db049deb2f86e72e0bd949a1a21ae48c57abd84d69f0b:customers_added:abb71aca4791cd5d",
      "before_evidence": "https://web.archive.org/web/20200516220251/https://www.coverflex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: EatTasty and Meal Card.",
      "between": {
        "from": "2020-05-16T22:02:51.000Z",
        "to": "2020-09-05T01:31:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20200905013151/https://www.coverflex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "page-c25c38e695099c21202db049deb2f86e72e0bd949a1a21ae48c57abd84d69f0b:3fb9cd452f5c5b7ed8a8cbfc28c233ba2b100fb3631f8818f960a98532913f02:headline:67767ba871cb54e9",
      "before_evidence": "https://web.archive.org/web/20200905013151/https://www.coverflex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Flexible compensation easy to manage, made for you” to “Compensação flexível para empresas modernas”.",
      "between": {
        "from": "2020-09-05T01:31:51.000Z",
        "to": "2021-01-24T09:22:48.000Z"
      },
      "evidence": "https://web.archive.org/web/20210124092248/https://www.coverflex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 5,
      "id": "page-3fb9cd452f5c5b7ed8a8cbfc28c233ba2b100fb3631f8818f960a98532913f02:d407f97e0d4ff27dccc0346d2008a868e4510eebaa12c535c22a9896ddfd2274:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20210124092248/https://www.coverflex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2021-01-24T09:22:48.000Z",
        "to": "2021-08-04T09:51:13.000Z"
      },
      "evidence": "https://web.archive.org/web/20210804095113/https://www.coverflex.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 6,
      "id": "page-b9a2641e3a1b6a285f20a48102a8b85d0ecde8a7307e7bc9d5b0925db235787c:6c17e67879646ec50ad44706f25f0a4f27a0649a872deef7582cf63f14b9c875:headline:a8a4bfa82b2585b1",
      "before_evidence": "https://web.archive.org/web/20220802133926/https://www.coverflex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Compensação flexível para empresas modernas” to “The flexible compensation platform”.",
      "between": {
        "from": "2022-08-02T13:39:26.000Z",
        "to": "2026-11-05T13:03:38.441Z"
      },
      "evidence": "https://www.coverflex.com/en-pt",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-b9a2641e3a1b6a285f20a48102a8b85d0ecde8a7307e7bc9d5b0925db235787c:6c17e67879646ec50ad44706f25f0a4f27a0649a872deef7582cf63f14b9c875:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20220802133926/https://www.coverflex.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2022-08-02T13:39:26.000Z",
        "to": "2026-11-05T13:03:38.441Z"
      },
      "evidence": "https://www.coverflex.com/en-pt",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Coverflex” company record, https://startuphistory.org/c/coverflex.com"
}