{
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      "label": "Headline",
      "summary": "Changed its homepage headline from “The effective, effortless, expert way to move your group” to “Coordle is the tech catalyst for efficiency, transforming the frustrations that come with moving your group into effortless coordination …”.",
      "between": {
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      },
      "evidence": "https://web.archive.org/web/20240118184543/https://coordleapp.com/",
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      "before_evidence": "https://web.archive.org/web/20240118184543/https://coordleapp.com/",
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      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Coordle is the tech catalyst for efficiency, transforming the frustrations that come with moving your group into effortless coordination …” to “Coordle streamlines youth sports travel by providing comprehensive, real-time information in a central hub. Our advanced platform simplif…”. A classifier read this as a change in its core product and its target customer.",
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      "evidence_kind": "internet_archive",
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      "topic": "https://startuphistory.org/t/repositioned"
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  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Coordle” company record, https://startuphistory.org/c/coordleapp.com"
}