{
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      "summary": "Changed its homepage headline from “The open-source reactive database for app developers” to “The backend platform that keeps your app in sync”.",
      "between": {
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        "to": "2026-01-07T14:32:48.000Z"
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      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The backend platform that keeps your app in sync” to “Build with confidence”.",
      "between": {
        "from": "2026-02-02T04:15:57.000Z",
        "to": "2026-07-01T10:39:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20260701103951/https://www.convex.dev/",
      "evidence_kind": "internet_archive",
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    },
    {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Build with confidence” to “All gas no breakages”.",
      "between": {
        "from": "2026-07-01T10:39:51.000Z",
        "to": "2026-07-31T16:08:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260731160815/https://www.convex.dev/",
      "evidence_kind": "internet_archive",
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    {
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      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states HIPAA and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2026-07-01T10:39:51.000Z",
        "to": "2026-07-31T16:08:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20260731160815/https://www.convex.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
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      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: a16z.",
      "between": {
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        "to": "2026-10-23T13:55:25.000Z"
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      "evidence": "https://web.archive.org/web/20261023135525/https://www.convex.dev/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 13,
      "id": "page-fd1150c1758391da5ec8356b3faf756cfa93d2f9b0dea99c542ec2108efde6c2:9560d940c79fab64bd5bfed6b3facf7ac636148e6862c0f70182b545c926a3cc:customers_added:d156ccdfd4a635fa",
      "before_evidence": "https://web.archive.org/web/20261023135525/https://www.convex.dev/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: Blueberry.",
      "between": {
        "from": "2026-10-23T13:55:25.000Z",
        "to": "2026-11-05T12:58:29.258Z"
      },
      "evidence": "https://www.convex.dev/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Convex” company record, https://startuphistory.org/c/convex.dev"
}