{
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      "between": {
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      "before_evidence_kind": "internet_archive",
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      "between": {
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        "to": "2017-10-15T03:23:18.000Z"
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      "evidence_kind": "internet_archive",
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    {
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      "before_evidence_kind": "internet_archive",
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      "summary": "Changed its homepage headline from “Convert the right people, with the right calls-to-action, at the right time” to “The all-in-one platform for converting your website visitors”.",
      "between": {
        "from": "2019-01-28T12:58:01.000Z",
        "to": "2020-07-06T02:50:51.000Z"
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      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The all-in-one platform for converting your website visitors” to “Convert your visitors, without coding.”.",
      "between": {
        "from": "2020-07-06T02:50:51.000Z",
        "to": "2021-07-01T15:01:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701150121/https://www.convertflow.com/",
      "evidence_kind": "internet_archive",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Workable.",
      "between": {
        "from": "2020-07-06T02:50:51.000Z",
        "to": "2021-07-01T15:01:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20210701150121/https://www.convertflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
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      "before_evidence": "https://web.archive.org/web/20210701150121/https://www.convertflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Convert your visitors, without coding.” to “The all-in-one funnel builder for ecommerce”. A classifier read this as a change in its core product and its target customer.",
      "between": {
        "from": "2021-07-01T15:01:21.000Z",
        "to": "2023-01-11T10:23:10.000Z"
      },
      "evidence": "https://web.archive.org/web/20230111102310/https://www.convertflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    },
    {
      "n": 8,
      "id": "page-2ca4e6c747408df72dc25a4734e7e7f42c26a3c7e263078873587fa29d76dd8c:874708e9fea25db33361b47b95b4a77986df71e21ac2de05a0ffa19f085707b9:headline:249390d1cfdbbeeb",
      "before_evidence": "https://web.archive.org/web/20240111000710/https://www.convertflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The all-in-one funnel builder for ecommerce” to “One funnel builder. Everything you need to grow your list and sales”.",
      "between": {
        "from": "2024-01-11T00:07:10.000Z",
        "to": "2025-07-10T05:10:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710051024/https://www.convertflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "id": "page-2ca4e6c747408df72dc25a4734e7e7f42c26a3c7e263078873587fa29d76dd8c:874708e9fea25db33361b47b95b4a77986df71e21ac2de05a0ffa19f085707b9:compliance:28c8f13d81f29562",
      "before_evidence": "https://web.archive.org/web/20240111000710/https://www.convertflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states SOC 2 compliance on its homepage.",
      "between": {
        "from": "2024-01-11T00:07:10.000Z",
        "to": "2025-07-10T05:10:24.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710051024/https://www.convertflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 10,
      "id": "page-874708e9fea25db33361b47b95b4a77986df71e21ac2de05a0ffa19f085707b9:8bb3d968abee8a38dde0414776dddfbc2ee42816d65df97f686a9502f13b9c17:headline:ae6dec7cbab4af76",
      "before_evidence": "https://web.archive.org/web/20250710051024/https://www.convertflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “One funnel builder. Everything you need to grow your list and sales” to “4.9/5 · 2026 Top Rated Funnel Builder”.",
      "between": {
        "from": "2025-07-10T05:10:24.000Z",
        "to": "2026-07-02T21:55:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702215502/https://www.convertflow.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-8bb3d968abee8a38dde0414776dddfbc2ee42816d65df97f686a9502f13b9c17:ca7906b529da247b2792888694c50d9f58765afabc4e88ee936a14549b8101d1:headline:24cd91b515295c62",
      "before_evidence": "https://web.archive.org/web/20260702215502/https://www.convertflow.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “4.9/5 · 2026 Top Rated Funnel Builder” to “Funnel Builder for Lead Capture & Ecommerce”.",
      "between": {
        "from": "2026-07-02T21:55:02.000Z",
        "to": "2026-11-06T14:35:46.736Z"
      },
      "evidence": "https://www.convertflow.com/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “ConvertFlow” company record, https://startuphistory.org/c/convertflow.com"
}