{
  "company": {
    "name": "Contentsquare",
    "website": "https://contentsquare.com/",
    "record": "https://startuphistory.org/c/contentsquare.com"
  },
  "status": null,
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  "baseline": {
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    "observed_at": "2014-10-20T07:39:43.000Z",
    "headline": null,
    "description": "Nous développons une gamme de solutions connectées de test et d'optimisation qui permettent d'améliorer l'expérience utilisateur, d'optimiser l'ergonomie des parcours et d'augmenter votre transformati",
    "evidence": "https://web.archive.org/web/20141020073943/http://www.contentsquare.com:80/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
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  "live_status": null,
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    {
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        {
          "headline": "Optimise your Web & Mobile UX",
          "subhead": "Measure the performance of your content. Understand your customer journey. Optimise your web and mobile UX.",
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "Optimise your Web & Mobile UX",
      "subhead": "Measure the performance of your content. Understand your customer journey. Optimise your web and mobile UX.",
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      "to": "2016-07-06T15:56:35.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20160706155635/http://www.contentsquare.com:80/",
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    {
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        {
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          "evidence_kind": "internet_archive"
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      ],
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      "to": "2017-07-12T05:50:30.000Z",
      "captures": 1,
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      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2018-08-11T04:32:16.000Z",
      "variants": [
        {
          "headline": "Digital Experience Insights",
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          "evidence": "https://web.archive.org/web/20180811043216/https://www.contentsquare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Digital Experience Insights",
      "subhead": "Understand how and why users are interacting with your app, mobile and website. Optimize your customer journeys and increase your conversion rates.",
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      "to": "2018-08-11T04:32:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180811043216/https://www.contentsquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-08-11T04:32:16.000Z"
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    {
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          "evidence_kind": "internet_archive"
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      ],
      "headline": "What is the secret behind conversion?",
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          "headline": "Fix problems, find revenue opportunities with the complete Digital Experience Analytics Platform",
          "subhead": "Sweeten revenue, conversion and engagement with the world’s most complete experience analytics platform.",
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          "evidence": "https://web.archive.org/web/20210101091006/https://contentsquare.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Digital insights that drive revenue",
          "subhead": "Improve revenue, conversion and engagement with the world’s most complete digital experience analytics platform.",
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          "evidence_kind": "internet_archive"
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      "headline": "Digital insights that drive revenue",
      "subhead": "Improve revenue, conversion and engagement with the world’s most complete digital experience analytics platform.",
      "from": "2021-01-01T09:10:06.000Z",
      "to": "2022-01-01T01:31:54.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20220101013154/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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        {
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          "evidence": "https://web.archive.org/web/20230101055716/https://contentsquare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Contentsquare | Digital Experience Platform (DXP) | Customer Experience",
      "subhead": "The global leader in digital experience intelligence and analytics, Contentsquare helps optimize and improve your users digital experience.",
      "from": "2023-01-01T05:57:16.000Z",
      "to": "2023-01-01T05:57:16.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20230101055716/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2024-01-01T15:33:15.000Z",
      "variants": [
        {
          "headline": "From ‘um’ to ‘aha’ in one click",
          "subhead": "The global leader in digital experience intelligence and analytics, Contentsquare helps optimize and improve your users digital experience.",
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          "evidence": "https://web.archive.org/web/20240101153315/https://contentsquare.com/",
          "evidence_kind": "internet_archive"
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      ],
      "headline": "From ‘um’ to ‘aha’ in one click",
      "subhead": "The global leader in digital experience intelligence and analytics, Contentsquare helps optimize and improve your users digital experience.",
      "from": "2024-01-01T15:33:15.000Z",
      "to": "2024-01-01T15:33:15.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20240101153315/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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    {
      "quote_observed_at": "2026-02-01T22:25:32.000Z",
      "variants": [
        {
          "headline": "Better digital experiences, made easier & faster with AI",
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          "evidence": "https://web.archive.org/web/20251102154502/https://contentsquare.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Better digital experiences, made easier & faster with AI",
          "subhead": "The AI-powered Contentsquare platform unlocks insights to engage, convert, and retain with Experience and Product Analytics and Voice of Customer tools.",
          "observed_at": "2026-02-01T22:25:32.000Z",
          "evidence": "https://web.archive.org/web/20260201222532/https://contentsquare.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Better digital experiences, made easier & faster with AI",
      "subhead": "The AI-powered Contentsquare platform unlocks insights to engage, convert, and retain with Experience and Product Analytics and Voice of Customer tools.",
      "from": "2025-11-02T15:45:02.000Z",
      "to": "2026-02-01T22:25:32.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260201222532/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "seen": {
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        {
          "headline": "Every journey. Human loved. Agent approved.",
          "subhead": "Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.",
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          "evidence": "https://web.archive.org/web/20261020180129/https://contentsquare.com/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Every journey. Human loved. Agent approved.",
          "subhead": "Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.",
          "observed_at": "2026-11-06T14:35:46.736Z",
          "evidence": "https://contentsquare.com/",
          "evidence_kind": "live_capture"
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      "headline": "Every journey. Human loved. Agent approved.",
      "subhead": "Contentsquare gives brands the intelligence to understand every human and agent journey — and the speed to turn every signal into better experiences.",
      "from": "2026-10-20T18:01:29.000Z",
      "to": "2026-11-06T14:35:46.736Z",
      "captures": 2,
      "evidence": "https://contentsquare.com/",
      "evidence_kind": "live_capture",
      "seen": {
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
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      "between": {
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        "to": "2017-07-12T05:50:30.000Z"
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      "evidence": "https://web.archive.org/web/20170712055030/https://www.contentsquare.com/",
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      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2016-07-06T15:56:35.000Z",
        "to": "2017-07-12T05:50:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20170712055030/https://www.contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 3,
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Beat the 3% Conversion Rate Barrier” to “Digital Experience Insights”.",
      "between": {
        "from": "2017-07-12T05:50:30.000Z",
        "to": "2018-08-11T04:32:16.000Z"
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      "evidence": "https://web.archive.org/web/20180811043216/https://www.contentsquare.com/",
      "evidence_kind": "internet_archive",
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    {
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      "before_evidence": "https://web.archive.org/web/20180811043216/https://www.contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Digital Experience Insights” to “What is the secret behind conversion?”.",
      "between": {
        "from": "2018-08-11T04:32:16.000Z",
        "to": "2020-01-02T20:28:15.000Z"
      },
      "evidence": "https://web.archive.org/web/20200102202815/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
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    {
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      "before_evidence": "https://web.archive.org/web/20200102202815/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “What is the secret behind conversion?” to “Fix problems, find revenue opportunities with the complete Digital Experience Analytics Platform”.",
      "between": {
        "from": "2020-01-02T20:28:15.000Z",
        "to": "2021-01-01T09:10:06.000Z"
      },
      "evidence": "https://web.archive.org/web/20210101091006/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 6,
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      "before_evidence": "https://web.archive.org/web/20210101091006/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Fix problems, find revenue opportunities with the complete Digital Experience Analytics Platform” to “Digital insights that drive revenue”.",
      "between": {
        "from": "2021-01-01T09:10:06.000Z",
        "to": "2022-01-01T01:31:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20220101013154/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
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      "before_evidence": "https://web.archive.org/web/20210101091006/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2021-01-01T09:10:06.000Z",
        "to": "2022-01-01T01:31:54.000Z"
      },
      "evidence": "https://web.archive.org/web/20220101013154/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    },
    {
      "n": 8,
      "id": "page-aca9131c8341b4f141b4eb2bb3450103f0181cbce1a0bdbeb1965b31352b5747:b57c9fd89930c60ecbe75e1b1af5e32283c1f2816f8fab4686676301bd44d537:funding:15c0abae9b202a61",
      "before_evidence": "https://web.archive.org/web/20220101013154/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "funding",
      "label": "Funding",
      "summary": "Announced on its homepage: “performance across 14 industries Download the Report Contentsquare Closes $600M Growth Investment Round Led by Sixth Street More.”.",
      "between": {
        "from": "2022-01-01T01:31:54.000Z",
        "to": "2023-01-01T05:57:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101055716/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/announced-funding"
    },
    {
      "n": 9,
      "id": "page-aca9131c8341b4f141b4eb2bb3450103f0181cbce1a0bdbeb1965b31352b5747:b57c9fd89930c60ecbe75e1b1af5e32283c1f2816f8fab4686676301bd44d537:traction:1cbce9466e3b61a9",
      "before_evidence": "https://web.archive.org/web/20220101013154/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1000+ customers” on its homepage (was “750+ customers”).",
      "between": {
        "from": "2022-01-01T01:31:54.000Z",
        "to": "2023-01-01T05:57:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101055716/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 10,
      "id": "page-aca9131c8341b4f141b4eb2bb3450103f0181cbce1a0bdbeb1965b31352b5747:b57c9fd89930c60ecbe75e1b1af5e32283c1f2816f8fab4686676301bd44d537:traction:6adb1e8967b6a8cc",
      "before_evidence": "https://web.archive.org/web/20220101013154/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “1500+ employees” on its homepage (was “800+ employees”).",
      "between": {
        "from": "2022-01-01T01:31:54.000Z",
        "to": "2023-01-01T05:57:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101055716/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 11,
      "id": "page-aca9131c8341b4f141b4eb2bb3450103f0181cbce1a0bdbeb1965b31352b5747:b57c9fd89930c60ecbe75e1b1af5e32283c1f2816f8fab4686676301bd44d537:traction:b9f7d28cec52d332",
      "before_evidence": "https://web.archive.org/web/20220101013154/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "traction",
      "label": "Traction",
      "summary": "Now claims “850 brands” on its homepage (was “750 brands”).",
      "between": {
        "from": "2022-01-01T01:31:54.000Z",
        "to": "2023-01-01T05:57:16.000Z"
      },
      "evidence": "https://web.archive.org/web/20230101055716/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/grew-traction-claims"
    },
    {
      "n": 12,
      "id": "page-88df7fd046ffa3add4e648a123ab1069644b1be3e97d289ddb57caf35c3830e2:a01fda2f522cb9f6d061a18e819362191e89576648fabfdca138a97a6718c5ec:headline:21b54536eb3d6147",
      "before_evidence": "https://web.archive.org/web/20240101153315/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “From ‘um’ to ‘aha’ in one click” to “Better digital experiences, made easier & faster with AI”.",
      "between": {
        "from": "2024-01-01T15:33:15.000Z",
        "to": "2025-11-02T15:45:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102154502/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 13,
      "id": "page-88df7fd046ffa3add4e648a123ab1069644b1be3e97d289ddb57caf35c3830e2:a01fda2f522cb9f6d061a18e819362191e89576648fabfdca138a97a6718c5ec:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20240101153315/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2024-01-01T15:33:15.000Z",
        "to": "2025-11-02T15:45:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102154502/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 14,
      "id": "page-88df7fd046ffa3add4e648a123ab1069644b1be3e97d289ddb57caf35c3830e2:a01fda2f522cb9f6d061a18e819362191e89576648fabfdca138a97a6718c5ec:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20240101153315/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2024-01-01T15:33:15.000Z",
        "to": "2025-11-02T15:45:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20251102154502/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 15,
      "id": "classifier-4d5c36ed8b700a1e1c32bd669129b3d463502d0c0d7d4ac27733a51bf4a1eb77:fcd1c1e337117d412a64bd7fd810a314feff7ff02cb3fbe773b8e7f63ed38eb3:repositioning",
      "before_evidence": "https://web.archive.org/web/20260201222532/https://contentsquare.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “Better digital experiences, made easier & faster with AI” to “Every journey. Human loved. Agent approved.”.",
      "between": {
        "from": "2026-02-01T22:25:32.000Z",
        "to": "2026-10-20T18:01:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20261020180129/https://contentsquare.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Contentsquare adds pricing, free signup and updates homepage messaging",
    "summary": "Contentsquare has added a pricing page and free sign-up or trial and has updated its homepage messaging multiple times. It has also highlighted security compliance and a large growth investment round, alongside increases in its reported customers, employees, and brands.",
    "points": [
      {
        "text": "Between January 2024 and November 2025, Contentsquare added a free sign-up or free trial and introduced a pricing page on its website.",
        "kind": "fact",
        "changes": [
          13,
          14
        ]
      },
      {
        "text": "Between January 2024 and November 2025, Contentsquare changed its homepage headline from “From ‘um’ to ‘aha’ in one click” to “Better digital experiences, made easier & faster with AI”.",
        "kind": "fact",
        "changes": [
          12
        ]
      },
      {
        "text": "Between February 2026 and October 2026, a classifier read Contentsquare’s homepage headline change to “Every journey. Human loved. Agent approved.” as a repositioning, which may suggest a shift in how it presents its offering.",
        "kind": "interpretation",
        "changes": [
          15
        ]
      },
      {
        "text": "Between January 2022 and January 2023, Contentsquare’s homepage announced “Contentsquare Closes $600M Growth Investment Round Led by Sixth Street” and updated its stated figures to “1000+ customers”, “1500+ employees”, and “850 brands”.",
        "kind": "fact",
        "changes": [
          8,
          9,
          10,
          11
        ]
      }
    ],
    "written_at": "2026-11-07T20:57:00.958Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Contentsquare” company record, https://startuphistory.org/c/contentsquare.com"
}