{
  "company": {
    "name": "Connect Earth",
    "website": "https://connect.earth/",
    "record": "https://startuphistory.org/c/connect.earth"
  },
  "status": null,
  "history_since": "2021-09-21T11:24:01.000Z",
  "baseline": {
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    "observed_at": "2021-09-21T11:24:01.000Z",
    "headline": "The Climate Engine for your",
    "description": "The Climate Engine for Financial Products.",
    "evidence": "https://web.archive.org/web/20210921112401/https://www.connect.earth/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:55:43.085Z",
  "live_status": null,
  "messaging": [
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      "quote_observed_at": "2021-09-21T11:24:01.000Z",
      "variants": [
        {
          "headline": "The Climate Engine for your",
          "subhead": "The Climate Engine for Financial Products.",
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          "evidence": "https://web.archive.org/web/20210921112401/https://www.connect.earth/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The Climate Engine for your",
      "subhead": "The Climate Engine for Financial Products.",
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      "to": "2021-09-21T11:24:01.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210921112401/https://www.connect.earth/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-09-21T11:24:01.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-03-24T14:54:02.000Z",
      "variants": [
        {
          "headline": "Carbon Intelligence for your",
          "subhead": "Carbon Intelligence for Financial Products.",
          "observed_at": "2022-03-24T14:54:02.000Z",
          "evidence": "https://web.archive.org/web/20220324145402/https://www.connect.earth/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Carbon Intelligence for your",
      "subhead": "Carbon Intelligence for Financial Products.",
      "from": "2022-03-24T14:54:02.000Z",
      "to": "2022-03-24T14:54:02.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220324145402/https://www.connect.earth/",
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      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:55:43.085Z",
      "variants": [
        {
          "headline": "SUSTAINABLE FINANCE",
          "subhead": "93% of people expect sustainable financial services to become the norm. We connect carbon data to help drive sustainable finance. Learn more.",
          "observed_at": "2023-01-10T15:46:01.000Z",
          "evidence": "https://web.archive.org/web/20230110154601/https://connect.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "SUSTAINABLE FINANCE",
          "subhead": "93% of people expect sustainable financial services to become the norm. We connect carbon data to help drive sustainable finance. Learn more.",
          "observed_at": "2023-07-01T23:41:31.000Z",
          "evidence": "https://web.archive.org/web/20230701234131/https://connect.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "SUSTAINABLE FINANCE",
          "subhead": "93% of people expect sustainable financial services to become the norm. We connect carbon data to help drive sustainable finance. Learn more.",
          "observed_at": "2024-01-15T11:40:04.000Z",
          "evidence": "https://web.archive.org/web/20240115114004/https://connect.earth/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The Sustainable Finance OS",
          "subhead": "Unify ESG and emissions data to meet regulation, activate customers, and launch green finance products with the Sustainable Finance OS.",
          "observed_at": "2026-06-26T02:24:01.000Z",
          "evidence": "https://web.archive.org/web/20260626022401/https://connect.earth/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Sustainability data for the future of finance.",
          "subhead": "Unify ESG and emissions data to meet regulation, activate customers, and launch green finance products with the Sustainable Finance OS.",
          "observed_at": "2026-10-21T13:33:03.000Z",
          "evidence": "https://web.archive.org/web/20261021133303/https://connect.earth/",
          "evidence_kind": "internet_archive"
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        {
          "headline": "Sustainability data for the future of finance.",
          "subhead": "Unify ESG and emissions data to meet regulation, activate customers, and launch green finance products with the Sustainable Finance OS.",
          "observed_at": "2026-11-05T12:55:43.085Z",
          "evidence": "https://connect.earth/",
          "evidence_kind": "live_capture"
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      ],
      "headline": "Sustainability data for the future of finance.",
      "subhead": "Unify ESG and emissions data to meet regulation, activate customers, and launch green finance products with the Sustainable Finance OS.",
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      "to": "2026-11-05T12:55:43.085Z",
      "captures": 6,
      "evidence": "https://connect.earth/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-05T12:55:43.085Z"
        }
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      "current": true
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      "id": "page-c6d5d4ac146e980171b150e600afc613bed201245ec5239f5b189dc9412c063c:f600b861fea7c85e03254fa2eb388efd604dfe671e428bed13ef7e8d4530bec4:headline:f8229c2513139d93",
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      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Climate Engine for your” to “Carbon Intelligence for your”.",
      "between": {
        "from": "2021-09-21T11:24:01.000Z",
        "to": "2022-03-24T14:54:02.000Z"
      },
      "evidence": "https://web.archive.org/web/20220324145402/https://www.connect.earth/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-f600b861fea7c85e03254fa2eb388efd604dfe671e428bed13ef7e8d4530bec4:7617bd91bb608d116a9d49fe7d6ee876919bd70f4235f1fbb54fa123b1c97d24:headline:164fae83dd83035f",
      "before_evidence": "https://web.archive.org/web/20220324145402/https://www.connect.earth/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Carbon Intelligence for your” to “SUSTAINABLE FINANCE”.",
      "between": {
        "from": "2022-03-24T14:54:02.000Z",
        "to": "2023-01-10T15:46:01.000Z"
      },
      "evidence": "https://web.archive.org/web/20230110154601/https://connect.earth/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-97b958446c216fcd69eef2c01165375d6a109cf274688d752115efbb8a12fdb8:d81160c850205281201210bad1a8dbbb6adc091e4653798533ad6296da12ac7f:headline:20897a8e8de2d785",
      "before_evidence": "https://web.archive.org/web/20260626022401/https://connect.earth/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The Sustainable Finance OS” to “Sustainability data for the future of finance.”.",
      "between": {
        "from": "2026-06-26T02:24:01.000Z",
        "to": "2026-10-21T13:33:03.000Z"
      },
      "evidence": "https://web.archive.org/web/20261021133303/https://connect.earth/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-d81160c850205281201210bad1a8dbbb6adc091e4653798533ad6296da12ac7f:98d5d62ea076cc072fc23334621c5e0bfb8a7325cf736b6e683df0e9c7180148:customers_added:d143ab228d082a8c",
      "before_evidence": "https://web.archive.org/web/20261021133303/https://connect.earth/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: iSEC, Barrow Hanley, Landkreditt, Consensus and Carlsson.",
      "between": {
        "from": "2026-10-21T13:33:03.000Z",
        "to": "2026-11-05T12:55:43.085Z"
      },
      "evidence": "https://connect.earth/",
      "evidence_kind": "live_capture",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    }
  ],
  "update": {
    "headline": "Connect Earth refines sustainability finance messaging and logos",
    "summary": "Connect Earth has updated its homepage messaging around sustainability data for finance and shows several additional logos on its site.",
    "points": [
      {
        "text": "Connect Earth changed its homepage headline from “The Climate Engine for your” to “Carbon Intelligence for your” between September 2021 and March 2022.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Connect Earth changed its homepage headline from “Carbon Intelligence for your” to “SUSTAINABLE FINANCE” between March 2022 and January 2023.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Connect Earth changed its homepage headline from “The Sustainable Finance OS” to “Sustainability data for the future of finance.” between June 2026 and October 2026.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Connect Earth added logos for iSEC, Barrow Hanley, Landkreditt, Consensus and Carlsson to its homepage between October 2026 and November 2026.",
        "kind": "fact",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:14:15.269Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Connect Earth” company record, https://startuphistory.org/c/connect.earth"
}