{
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    "name": "Conception Bio",
    "website": "https://conception.bio/",
    "record": "https://startuphistory.org/c/conception.bio"
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  "live_status": null,
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          "observed_at": "2023-07-12T22:44:39.000Z",
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          "subhead": null,
          "observed_at": "2024-07-21T06:43:02.000Z",
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      ],
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      "current": false
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      "quote_observed_at": "2025-07-08T20:25:34.000Z",
      "variants": [
        {
          "headline": "Client Challenge",
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      ],
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      "seen": {
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          "headline": "Conception – Turning stem cells into human eggs",
          "subhead": null,
          "observed_at": "2026-01-15T14:38:27.000Z",
          "evidence": "https://web.archive.org/web/20260115143827/https://www.conception.bio/",
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        {
          "headline": "Conception – Turning stem cells into human eggs",
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          "observed_at": "2026-01-29T18:23:02.000Z",
          "evidence": "https://web.archive.org/web/20260129182302/https://www.conception.bio/",
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      ],
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      "to": "2026-01-29T18:23:02.000Z",
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      "evidence": "https://web.archive.org/web/20260129182302/https://www.conception.bio/",
      "evidence_kind": "internet_archive",
      "seen": {
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          "to": "2026-01-29T18:23:02.000Z"
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      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:35:46.736Z",
      "variants": [
        {
          "headline": "Advancing the future of fertility.",
          "subhead": "Conception combines stem cell biology and engineering to create new possibilities for having children.",
          "observed_at": "2026-07-01T05:18:40.000Z",
          "evidence": "https://web.archive.org/web/20260701051840/https://www.conception.bio/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Advancing the future of fertility.",
          "subhead": "Conception combines stem cell biology and engineering to create new possibilities for having children.",
          "observed_at": "2026-11-06T14:35:46.736Z",
          "evidence": "https://www.conception.bio/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Advancing the future of fertility.",
      "subhead": "Conception combines stem cell biology and engineering to create new possibilities for having children.",
      "from": "2026-07-01T05:18:40.000Z",
      "to": "2026-11-06T14:35:46.736Z",
      "captures": 2,
      "evidence": "https://www.conception.bio/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
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          "to": "2026-11-06T14:35:46.736Z"
        }
      },
      "current": true
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  ],
  "changes": [
    {
      "n": 1,
      "id": "page-0ef7b900bf52c9b065b2fad209564e77124e203f98dba5b98e29a5ab7c980113:4b6286ee4a0dd19d2c7c9c7c9a6079d029248742922274926a291675395fa4fa:headline:2851b81c5da93a34",
      "before_evidence": "https://web.archive.org/web/20250102111630/https://conception.bio/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Conception – Turning stem cells into human eggs” to “Client Challenge”.",
      "between": {
        "from": "2025-01-02T11:16:30.000Z",
        "to": "2025-07-08T20:25:34.000Z"
      },
      "evidence": "https://web.archive.org/web/20250708202534/https://conception.bio/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 2,
      "id": "page-4b6286ee4a0dd19d2c7c9c7c9a6079d029248742922274926a291675395fa4fa:ee83ccddc3c9c9c275a5349799a13a86ac1cd98b8b1c9c20bbc898b2824fcc99:headline:ac891369b63759e8",
      "before_evidence": "https://web.archive.org/web/20250708202534/https://conception.bio/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Client Challenge” to “Conception – Turning stem cells into human eggs”.",
      "between": {
        "from": "2025-07-08T20:25:34.000Z",
        "to": "2026-01-15T14:38:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260115143827/https://www.conception.bio/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-4b6286ee4a0dd19d2c7c9c7c9a6079d029248742922274926a291675395fa4fa:ee83ccddc3c9c9c275a5349799a13a86ac1cd98b8b1c9c20bbc898b2824fcc99:hiring:70bbbe3680f59b6f",
      "before_evidence": "https://web.archive.org/web/20250708202534/https://conception.bio/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Opened a job board on Ashby.",
      "between": {
        "from": "2025-07-08T20:25:34.000Z",
        "to": "2026-01-15T14:38:27.000Z"
      },
      "evidence": "https://web.archive.org/web/20260115143827/https://www.conception.bio/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    }
  ],
  "update": {
    "headline": "Conception Bio homepage headline and job board changes",
    "summary": "Conception Bio has shifted its homepage headline twice and added a job board on Ashby. The company previously showed a different homepage headline before reverting to its earlier wording.",
    "points": [
      {
        "text": "Between January 2025 and July 2025, Conception Bio changed its homepage headline from “Conception – Turning stem cells into human eggs” to “Client Challenge”.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between July 2025 and January 2026, Conception Bio changed its homepage headline from “Client Challenge” back to “Conception – Turning stem cells into human eggs”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between July 2025 and January 2026, Conception Bio opened a job board on Ashby.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "The homepage headline shifts between January 2025 and January 2026 may suggest experimentation with different positioning on the main site.",
        "kind": "interpretation",
        "changes": [
          1,
          2
        ]
      }
    ],
    "written_at": "2026-11-07T21:03:17.227Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Conception Bio” company record, https://startuphistory.org/c/conception.bio"
}