{
  "company": {
    "name": "Colorifix",
    "website": "https://colorifix.com/",
    "record": "https://startuphistory.org/c/colorifix.com"
  },
  "status": null,
  "history_since": "2019-06-24T07:05:55.000Z",
  "baseline": {
    "snapshot_id": "4643ec7cd68fc0416d7102706363a8505682d18c4361b74ca08c27e8365c42f4",
    "observed_at": "2019-06-24T07:05:55.000Z",
    "headline": "Colorifix Limited",
    "description": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
    "evidence": "https://web.archive.org/web/20190624070555/https://colorifix.com/",
    "evidence_kind": "internet_archive",
    "facts": null,
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:52:07.852Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2019-06-24T07:05:55.000Z",
      "variants": [
        {
          "headline": "Colorifix Limited",
          "subhead": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
          "observed_at": "2019-06-24T07:05:55.000Z",
          "evidence": "https://web.archive.org/web/20190624070555/https://colorifix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Colorifix Limited",
      "subhead": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
      "from": "2019-06-24T07:05:55.000Z",
      "to": "2019-06-24T07:05:55.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20190624070555/https://colorifix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2019-06-24T07:05:55.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2024-07-01T13:44:47.000Z",
      "variants": [
        {
          "headline": "Bringing life to colour and colour to life",
          "subhead": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
          "observed_at": "2020-04-07T12:48:14.000Z",
          "evidence": "https://web.archive.org/web/20200407124814/https://colorifix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Bringing life to colour and colour to life",
          "subhead": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
          "observed_at": "2021-01-17T22:17:02.000Z",
          "evidence": "https://web.archive.org/web/20210117221702/https://colorifix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We bring colour to life",
          "subhead": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
          "observed_at": "2022-07-01T05:04:51.000Z",
          "evidence": "https://web.archive.org/web/20220701050451/https://colorifix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We bring colour to life",
          "subhead": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
          "observed_at": "2023-07-10T16:23:41.000Z",
          "evidence": "https://web.archive.org/web/20230710162341/https://colorifix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We bring colour to life",
          "subhead": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
          "observed_at": "2024-07-01T13:44:47.000Z",
          "evidence": "https://web.archive.org/web/20240701134447/https://colorifix.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We bring colour to life",
      "subhead": "Colorifix is developing a revolutionary dyeing process to help the textile industry dramatically reduce its environmental impact.",
      "from": "2020-04-07T12:48:14.000Z",
      "to": "2024-07-01T13:44:47.000Z",
      "captures": 5,
      "evidence": "https://web.archive.org/web/20240701134447/https://colorifix.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2020-04-07T12:48:14.000Z",
          "to": "2024-07-01T13:44:47.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:52:07.852Z",
      "variants": [
        {
          "headline": "We engineer nature’s brilliance to pioneer a new approach to colour.",
          "subhead": null,
          "observed_at": "2025-07-10T13:39:21.000Z",
          "evidence": "https://web.archive.org/web/20250710133921/https://www.colorifix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We engineer nature’s brilliance to pioneer a new approach to colour.",
          "subhead": null,
          "observed_at": "2026-04-30T17:26:19.000Z",
          "evidence": "https://web.archive.org/web/20260430172619/https://www.colorifix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We engineer nature’s brilliance to pioneer a new approach to colour.",
          "subhead": null,
          "observed_at": "2026-08-10T06:44:56.000Z",
          "evidence": "https://web.archive.org/web/20260810064456/https://www.colorifix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We engineer nature’s brilliance to pioneer a new approach to colour.",
          "subhead": null,
          "observed_at": "2026-09-19T02:39:54.000Z",
          "evidence": "https://web.archive.org/web/20260919023954/https://www.colorifix.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We engineer nature’s brilliance to pioneer a new approach to colour.",
          "subhead": null,
          "observed_at": "2026-11-05T12:52:07.852Z",
          "evidence": "https://www.colorifix.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "We engineer nature’s brilliance to pioneer a new approach to colour.",
      "subhead": null,
      "from": "2025-07-10T13:39:21.000Z",
      "to": "2026-11-05T12:52:07.852Z",
      "captures": 5,
      "evidence": "https://www.colorifix.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2025-07-10T13:39:21.000Z",
          "to": "2026-11-05T12:52:07.852Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-4643ec7cd68fc0416d7102706363a8505682d18c4361b74ca08c27e8365c42f4:106be1bffa1fc1c3fd27bd16b6fb3538164d8c66de287efcc8239925c822eb9e:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20190624070555/https://colorifix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2019-06-24T07:05:55.000Z",
        "to": "2020-04-07T12:48:14.000Z"
      },
      "evidence": "https://web.archive.org/web/20200407124814/https://colorifix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 2,
      "id": "page-2e911264d50fdf415fa8bec5ee09fa8926afb2f432bb2cbbcefc1500b18b8117:69021cd0108c48494aa940ecd494f7566fed382283c4caae2bfd40ad763ff419:customers_added:d38570cb78de9cd9",
      "before_evidence": "https://web.archive.org/web/20210117221702/https://colorifix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: RDD_logo.",
      "between": {
        "from": "2021-01-17T22:17:02.000Z",
        "to": "2022-07-01T05:04:51.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701050451/https://colorifix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 3,
      "id": "page-90408478a3c15387def3e811ba614d6fe0e66043090a17d9cf20217dc05cd2f8:fd39ff5db8660f7d5244b1d7ff2953ac99192d00a90abd88023c7ff4a41c3c7a:headline:8fa9664a550a07b2",
      "before_evidence": "https://web.archive.org/web/20240701134447/https://colorifix.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We bring colour to life” to “We engineer nature’s brilliance to pioneer a new approach to colour.”.",
      "between": {
        "from": "2024-07-01T13:44:47.000Z",
        "to": "2025-07-10T13:39:21.000Z"
      },
      "evidence": "https://web.archive.org/web/20250710133921/https://www.colorifix.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    }
  ],
  "update": {
    "headline": "Colorifix updates homepage headline and site content",
    "summary": "Colorifix revised its homepage messaging, surfaced a logo on its homepage, and at one point added a careers page to its site.",
    "points": [
      {
        "text": "Colorifix added a careers page between June 2019 and April 2020.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Colorifix added a homepage logo, RDD_logo, between January 2021 and July 2022.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Colorifix changed its homepage headline between July 2024 and July 2025 from “We bring colour to life” to “We engineer nature’s brilliance to pioneer a new approach to colour.”",
        "kind": "fact",
        "changes": [
          3
        ]
      }
    ],
    "written_at": "2026-11-07T16:12:28.941Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Colorifix” company record, https://startuphistory.org/c/colorifix.com"
}