{
  "company": {
    "name": "Cognism",
    "website": "https://cognism.com/",
    "record": "https://startuphistory.org/c/cognism.com"
  },
  "status": null,
  "history_since": "2016-01-10T16:40:33.000Z",
  "baseline": {
    "snapshot_id": "c0a49bf595d16a810a68bb812ebb451b1d775f13f11e434000a5e59bb5aa4d97",
    "observed_at": "2017-01-13T07:37:17.000Z",
    "headline": "Accelerate your sales funnel We push opportunities to your people",
    "description": "Cognism - Intelligent Lead Generation. Accelerate your sales funnel. We push opportunities to your people. Actionable, Quality Data Delivered to Your Team Automatically.",
    "evidence": "https://web.archive.org/web/20170113073717/http://cognism.com:80/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Parabolic",
            "Media Radar",
            "Financial Times",
            "Stamford Group",
            "Guardian Wealth Management"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 1,
  "last_checked": "2026-11-05T12:50:21.709Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2017-01-13T07:37:17.000Z",
      "variants": [
        {
          "headline": "Accelerate your sales funnel We push opportunities to your people",
          "subhead": "Cognism - Intelligent Lead Generation. Accelerate your sales funnel. We push opportunities to your people. Actionable, Quality Data Delivered to Your Team Automatically.",
          "observed_at": "2017-01-13T07:37:17.000Z",
          "evidence": "https://web.archive.org/web/20170113073717/http://cognism.com:80/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Accelerate your sales funnel We push opportunities to your people",
      "subhead": "Cognism - Intelligent Lead Generation. Accelerate your sales funnel. We push opportunities to your people. Actionable, Quality Data Delivered to Your Team Automatically.",
      "from": "2017-01-13T07:37:17.000Z",
      "to": "2017-01-13T07:37:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20170113073717/http://cognism.com:80/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2017-01-13T07:37:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2018-07-05T00:32:41.000Z",
      "variants": [
        {
          "headline": "Everything B2B just got a whole lot easier.",
          "subhead": "Cognism is the smart all-in-one B2B marketing and sales acceleration solution. A GDPR compliant way to prospect leads and enrich data.",
          "observed_at": "2018-07-05T00:32:41.000Z",
          "evidence": "https://web.archive.org/web/20180705003241/https://cognism.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Everything B2B just got a whole lot easier.",
      "subhead": "Cognism is the smart all-in-one B2B marketing and sales acceleration solution. A GDPR compliant way to prospect leads and enrich data.",
      "from": "2018-07-05T00:32:41.000Z",
      "to": "2018-07-05T00:32:41.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20180705003241/https://cognism.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2018-07-05T00:32:41.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2020-01-25T07:05:53.000Z",
      "variants": [
        {
          "headline": "Leaders in B2B Lead Generation Software | Cognism",
          "subhead": "Cognism is a B2B sales acceleration software, using patented AI technology, to provide B2B sales teams with a blend of real-time company, people and event data to streamline prospecting, find and deli",
          "observed_at": "2020-01-25T07:05:53.000Z",
          "evidence": "https://web.archive.org/web/20200125070553/https://cognism.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Leaders in B2B Lead Generation Software | Cognism",
      "subhead": "Cognism is a B2B sales acceleration software, using patented AI technology, to provide B2B sales teams with a blend of real-time company, people and event data to streamline prospecting, find and deli",
      "from": "2020-01-25T07:05:53.000Z",
      "to": "2020-01-25T07:05:53.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20200125070553/https://cognism.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2020-01-25T07:05:53.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2021-01-17T12:46:30.000Z",
      "variants": [
        {
          "headline": "The world’s best all-in-one globally compliant prospecting solution",
          "subhead": "Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting, find and del",
          "observed_at": "2021-01-17T12:46:30.000Z",
          "evidence": "https://web.archive.org/web/20210117124630/https://www.cognism.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The world’s best all-in-one globally compliant prospecting solution",
      "subhead": "Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting, find and del",
      "from": "2021-01-17T12:46:30.000Z",
      "to": "2021-01-17T12:46:30.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20210117124630/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2021-01-17T12:46:30.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2022-07-01T12:56:17.000Z",
      "variants": [
        {
          "headline": "Connect with your next best customer",
          "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over 1800 customers worldwide.",
          "observed_at": "2022-07-01T12:56:17.000Z",
          "evidence": "https://web.archive.org/web/20220701125617/https://www.cognism.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Connect with your next best customer",
      "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over 1800 customers worldwide.",
      "from": "2022-07-01T12:56:17.000Z",
      "to": "2022-07-01T12:56:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20220701125617/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2022-07-01T12:56:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-01-09T04:36:30.000Z",
      "variants": [
        {
          "headline": "We give you mobile phone numbers and B2B emails of people you want to do business with",
          "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over 1800 customers worldwide.",
          "observed_at": "2024-01-16T22:23:55.000Z",
          "evidence": "https://web.archive.org/web/20240116222355/https://www.cognism.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "We give you mobile phone numbers and B2B emails of people you want to do business with",
          "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +3000 customers worldwide.",
          "observed_at": "2025-01-09T04:36:30.000Z",
          "evidence": "https://web.archive.org/web/20250109043630/https://www.cognism.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We give you mobile phone numbers and B2B emails of people you want to do business with",
      "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +3000 customers worldwide.",
      "from": "2024-01-16T22:23:55.000Z",
      "to": "2025-01-09T04:36:30.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20250109043630/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2024-01-16T22:23:55.000Z",
          "to": "2025-01-09T04:36:30.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2025-11-03T12:35:17.000Z",
      "variants": [
        {
          "headline": "We give you up-to-date, quality data for the companies and decision-makers who matter most",
          "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.",
          "observed_at": "2025-11-03T12:35:17.000Z",
          "evidence": "https://web.archive.org/web/20251103123517/https://www.cognism.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "We give you up-to-date, quality data for the companies and decision-makers who matter most",
      "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.",
      "from": "2025-11-03T12:35:17.000Z",
      "to": "2025-11-03T12:35:17.000Z",
      "captures": 1,
      "evidence": "https://web.archive.org/web/20251103123517/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "on": "2025-11-03T12:35:17.000Z"
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-05T12:50:21.709Z",
      "variants": [
        {
          "headline": "Europe's most trusted B2B data for growing pipeline.",
          "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.",
          "observed_at": "2026-07-02T13:48:41.000Z",
          "evidence": "https://web.archive.org/web/20260702134841/https://www.cognism.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Europe's most trusted B2B data for growing pipeline.",
          "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.",
          "observed_at": "2026-07-30T18:08:03.000Z",
          "evidence": "https://web.archive.org/web/20260730180803/https://www.cognism.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Europe's most trusted B2B data for growing pipeline.",
          "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.",
          "observed_at": "2026-10-23T22:18:15.000Z",
          "evidence": "https://web.archive.org/web/20261023221815/https://www.cognism.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Europe's most trusted B2B data for growing pipeline.",
          "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.",
          "observed_at": "2026-11-05T12:50:21.709Z",
          "evidence": "https://www.cognism.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "Europe's most trusted B2B data for growing pipeline.",
      "subhead": "Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over +4000 customers worldwide.",
      "from": "2026-07-02T13:48:41.000Z",
      "to": "2026-11-05T12:50:21.709Z",
      "captures": 4,
      "evidence": "https://www.cognism.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-07-02T13:48:41.000Z",
          "to": "2026-11-05T12:50:21.709Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-d2bf31719582f1f96793eeffe043823666c3625bab73429eb569d040cf3933e5:c0a49bf595d16a810a68bb812ebb451b1d775f13f11e434000a5e59bb5aa4d97:gtm:74f755ba679ab708",
      "before_evidence": "https://web.archive.org/web/20160110164033/http://cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Added a free sign-up or free trial.",
      "between": {
        "from": "2016-01-10T16:40:33.000Z",
        "to": "2017-01-13T07:37:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20170113073717/http://cognism.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-free-trial"
    },
    {
      "n": 2,
      "id": "page-d2bf31719582f1f96793eeffe043823666c3625bab73429eb569d040cf3933e5:c0a49bf595d16a810a68bb812ebb451b1d775f13f11e434000a5e59bb5aa4d97:pricing:ef162f2c55d8c41b",
      "before_evidence": "https://web.archive.org/web/20160110164033/http://cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "pricing",
      "label": "Pricing",
      "summary": "Added a pricing page.",
      "between": {
        "from": "2016-01-10T16:40:33.000Z",
        "to": "2017-01-13T07:37:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20170113073717/http://cognism.com:80/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-pricing-page"
    },
    {
      "n": 3,
      "id": "page-c0a49bf595d16a810a68bb812ebb451b1d775f13f11e434000a5e59bb5aa4d97:5ce264d906363161ca6da97575cbd5b539056518ccb9028f48c0f160ef892ff8:headline:19af93d44ce10c91",
      "before_evidence": "https://web.archive.org/web/20170113073717/http://cognism.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Accelerate your sales funnel We push opportunities to your people” to “Everything B2B just got a whole lot easier.”.",
      "between": {
        "from": "2017-01-13T07:37:17.000Z",
        "to": "2018-07-05T00:32:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20180705003241/https://cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 4,
      "id": "page-c0a49bf595d16a810a68bb812ebb451b1d775f13f11e434000a5e59bb5aa4d97:5ce264d906363161ca6da97575cbd5b539056518ccb9028f48c0f160ef892ff8:hiring:20dd4c09cc4ab0aa",
      "before_evidence": "https://web.archive.org/web/20170113073717/http://cognism.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "hiring",
      "label": "Hiring",
      "summary": "Added a careers page.",
      "between": {
        "from": "2017-01-13T07:37:17.000Z",
        "to": "2018-07-05T00:32:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20180705003241/https://cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-careers-page"
    },
    {
      "n": 5,
      "id": "page-c0a49bf595d16a810a68bb812ebb451b1d775f13f11e434000a5e59bb5aa4d97:5ce264d906363161ca6da97575cbd5b539056518ccb9028f48c0f160ef892ff8:gtm:38f0fe27a40f24c1",
      "before_evidence": "https://web.archive.org/web/20170113073717/http://cognism.com:80/",
      "before_evidence_kind": "internet_archive",
      "kind": "gtm",
      "label": "Go-to-market",
      "summary": "Dropped its free sign-up; visitors are now asked to book a demo.",
      "between": {
        "from": "2017-01-13T07:37:17.000Z",
        "to": "2018-07-05T00:32:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20180705003241/https://cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/switched-to-sales-led"
    },
    {
      "n": 6,
      "id": "page-d6fb9eb60a2544d3ec52d7445aaabf80a427a11578951a30761d820259557f5e:d74aa2dd82158562040886790db55f7ea471a94ddbd1394f74838bb855f99884:headline:b548b55ab854d291",
      "before_evidence": "https://web.archive.org/web/20210117124630/https://www.cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “The world’s best all-in-one globally compliant prospecting solution” to “Connect with your next best customer”.",
      "between": {
        "from": "2021-01-17T12:46:30.000Z",
        "to": "2022-07-01T12:56:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20220701125617/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 7,
      "id": "page-d74aa2dd82158562040886790db55f7ea471a94ddbd1394f74838bb855f99884:44a498f6a8d46e56095cefa036eaf422f9df48c92672561e2af062e0c9ab32f9:headline:e2bcb70ff71a14c7",
      "before_evidence": "https://web.archive.org/web/20220701125617/https://www.cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Connect with your next best customer” to “We give you mobile phone numbers and B2B emails of people you want to do business with”.",
      "between": {
        "from": "2022-07-01T12:56:17.000Z",
        "to": "2024-01-16T22:23:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240116222355/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 8,
      "id": "page-d74aa2dd82158562040886790db55f7ea471a94ddbd1394f74838bb855f99884:44a498f6a8d46e56095cefa036eaf422f9df48c92672561e2af062e0c9ab32f9:logos:d1433818e76be3e6",
      "before_evidence": "https://web.archive.org/web/20220701125617/https://www.cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: drift- -reg_c55e841e, aircall-logo_2x and Shift_logo (1).",
      "between": {
        "from": "2022-07-01T12:56:17.000Z",
        "to": "2024-01-16T22:23:55.000Z"
      },
      "evidence": "https://web.archive.org/web/20240116222355/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 9,
      "id": "page-44a498f6a8d46e56095cefa036eaf422f9df48c92672561e2af062e0c9ab32f9:d3bca614e6b0062a96f5fb8a0b6a94f6a137868f3d7ffdac2579979b24fdf98c:logos:95fa2fde0aa97580",
      "before_evidence": "https://web.archive.org/web/20240116222355/https://www.cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "logos",
      "label": "New logos",
      "summary": "Added logos to its homepage: aircall blanc, Slalom- -(white), 62cedadd29fc8e26bb37a9fe__Mazars and Seismic- -white.",
      "between": {
        "from": "2024-01-16T22:23:55.000Z",
        "to": "2025-01-09T04:36:30.000Z"
      },
      "evidence": "https://web.archive.org/web/20250109043630/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 10,
      "id": "page-d3bca614e6b0062a96f5fb8a0b6a94f6a137868f3d7ffdac2579979b24fdf98c:2114795e6384b47766586107f2fde2d964848c940bd07a9aa636afe75da504f1:headline:4a4a0b466648d16b",
      "before_evidence": "https://web.archive.org/web/20250109043630/https://www.cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We give you mobile phone numbers and B2B emails of people you want to do business with” to “We give you up-to-date, quality data for the companies and decision-makers who matter most”.",
      "between": {
        "from": "2025-01-09T04:36:30.000Z",
        "to": "2025-11-03T12:35:17.000Z"
      },
      "evidence": "https://web.archive.org/web/20251103123517/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 11,
      "id": "page-2114795e6384b47766586107f2fde2d964848c940bd07a9aa636afe75da504f1:65df036cbbefe7e887eb369d35457fc40faa1692c86959262c1cd36f191cc5d9:headline:47033467717aafc7",
      "before_evidence": "https://web.archive.org/web/20251103123517/https://www.cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “We give you up-to-date, quality data for the companies and decision-makers who matter most” to “Europe's most trusted B2B data for growing pipeline.”.",
      "between": {
        "from": "2025-11-03T12:35:17.000Z",
        "to": "2026-07-02T13:48:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702134841/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 12,
      "id": "page-2114795e6384b47766586107f2fde2d964848c940bd07a9aa636afe75da504f1:65df036cbbefe7e887eb369d35457fc40faa1692c86959262c1cd36f191cc5d9:compliance:1175eadc31d27881",
      "before_evidence": "https://web.archive.org/web/20251103123517/https://www.cognism.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "compliance",
      "label": "Compliance",
      "summary": "Now states ISO 27001 and SOC 2 compliance on its homepage.",
      "between": {
        "from": "2025-11-03T12:35:17.000Z",
        "to": "2026-07-02T13:48:41.000Z"
      },
      "evidence": "https://web.archive.org/web/20260702134841/https://www.cognism.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-soc-2"
    }
  ],
  "update": null,
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cognism” company record, https://startuphistory.org/c/cognism.com"
}