{
  "company": {
    "name": "Cockroach Labs",
    "website": "https://cockroachlabs.com/",
    "record": "https://startuphistory.org/c/cockroachlabs.com"
  },
  "status": null,
  "history_since": "2025-11-03T05:26:29.000Z",
  "baseline": {
    "snapshot_id": "f9098a9c85f339e321bd645e4e9d476e4d44e41832b7ec778d884046fcf7b8f8",
    "observed_at": "2025-11-03T05:26:29.000Z",
    "headline": "Scale when others fail",
    "description": "CockroachDB is a distributed database with standard SQL for cloud applications. CockroachDB powers companies like Comcast, Lush, and Bose.",
    "evidence": "https://web.archive.org/web/20251103052629/https://www.cockroachlabs.com/",
    "evidence_kind": "internet_archive",
    "facts": {
      "version": 1,
      "pages": [
        {
          "page": "home",
          "customers": [
            "Netflix 2015",
            "bose- -white",
            "Yahoo! (2019)",
            "layer1",
            "Hewlett Packard Enterprise",
            "Wabtec",
            "Hard Rock Digital- -BLACK",
            "g1443",
            "Continental",
            "Coreweave",
            "TheHomeDepot",
            "DoorDash",
            "Sumup",
            "P&G",
            "[ ] Estee Lauder",
            "squarespace-",
            "Best Buy 2018",
            "five9",
            "Page",
            "Allianz",
            "Fortinet"
          ],
          "investors": [],
          "prices": [],
          "compliance": [],
          "funding": []
        }
      ]
    },
    "basis": "first_observation",
    "is_change": false
  },
  "live_captures": 2,
  "last_checked": "2026-11-06T14:34:49.199Z",
  "live_status": null,
  "messaging": [
    {
      "quote_observed_at": "2026-02-03T05:41:45.000Z",
      "variants": [
        {
          "headline": "Scale when others fail",
          "subhead": "CockroachDB is a distributed database with standard SQL for cloud applications. CockroachDB powers companies like Comcast, Lush, and Bose.",
          "observed_at": "2025-11-03T05:26:29.000Z",
          "evidence": "https://web.archive.org/web/20251103052629/https://www.cockroachlabs.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "Scale when others fail",
          "subhead": "CockroachDB is a distributed database with standard SQL for cloud applications. CockroachDB powers companies like Comcast, Lush, and Bose.",
          "observed_at": "2026-02-03T05:41:45.000Z",
          "evidence": "https://web.archive.org/web/20260203054145/https://www.cockroachlabs.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "Scale when others fail",
      "subhead": "CockroachDB is a distributed database with standard SQL for cloud applications. CockroachDB powers companies like Comcast, Lush, and Bose.",
      "from": "2025-11-03T05:26:29.000Z",
      "to": "2026-02-03T05:41:45.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260203054145/https://www.cockroachlabs.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2025-11-03T05:26:29.000Z",
          "to": "2026-02-03T05:41:45.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-07-26T22:10:29.000Z",
      "variants": [
        {
          "headline": "The system of record to power your business",
          "subhead": "CockroachDB is a distributed database with standard SQL for cloud applications. CockroachDB powers companies like Comcast, Lush, and Bose.",
          "observed_at": "2026-05-01T06:19:11.000Z",
          "evidence": "https://web.archive.org/web/20260501061911/https://www.cockroachlabs.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "The system of record to power your business",
          "subhead": "CockroachDB is a distributed database with standard SQL for cloud applications. CockroachDB powers companies like Comcast, Lush, and Bose.",
          "observed_at": "2026-07-26T22:10:29.000Z",
          "evidence": "https://web.archive.org/web/20260726221029/https://www.cockroachlabs.com/",
          "evidence_kind": "internet_archive"
        }
      ],
      "headline": "The system of record to power your business",
      "subhead": "CockroachDB is a distributed database with standard SQL for cloud applications. CockroachDB powers companies like Comcast, Lush, and Bose.",
      "from": "2026-05-01T06:19:11.000Z",
      "to": "2026-07-26T22:10:29.000Z",
      "captures": 2,
      "evidence": "https://web.archive.org/web/20260726221029/https://www.cockroachlabs.com/",
      "evidence_kind": "internet_archive",
      "seen": {
        "between": {
          "from": "2026-05-01T06:19:11.000Z",
          "to": "2026-07-26T22:10:29.000Z"
        }
      },
      "current": false
    },
    {
      "quote_observed_at": "2026-11-06T14:34:49.199Z",
      "variants": [
        {
          "headline": "On Cockroach Continuum, ‘compromise’ is a legacy term.",
          "subhead": "Cockroach Labs develops CockroachDB and Cockroach Continuum, an agentic database cloud-native, distributed SQL database designed for extreme resilience, seamless horizontal scaling, and global deploym",
          "observed_at": "2026-10-27T00:53:47.000Z",
          "evidence": "https://web.archive.org/web/20261027005347/https://www.cockroachlabs.com/",
          "evidence_kind": "internet_archive"
        },
        {
          "headline": "On Cockroach Continuum, ‘compromise’ is a legacy term.",
          "subhead": "Cockroach Labs develops CockroachDB and Cockroach Continuum, an agentic database cloud-native, distributed SQL database designed for extreme resilience, seamless horizontal scaling, and global deploym",
          "observed_at": "2026-11-05T12:47:53.214Z",
          "evidence": "https://www.cockroachlabs.com/",
          "evidence_kind": "live_capture"
        },
        {
          "headline": "On Cockroach Continuum, ‘compromise’ is a legacy term.",
          "subhead": "Cockroach Labs develops CockroachDB and Cockroach Continuum, an agentic database cloud-native, distributed SQL database designed for extreme resilience, seamless horizontal scaling, and global deploym",
          "observed_at": "2026-11-06T14:34:49.199Z",
          "evidence": "https://www.cockroachlabs.com/",
          "evidence_kind": "live_capture"
        }
      ],
      "headline": "On Cockroach Continuum, ‘compromise’ is a legacy term.",
      "subhead": "Cockroach Labs develops CockroachDB and Cockroach Continuum, an agentic database cloud-native, distributed SQL database designed for extreme resilience, seamless horizontal scaling, and global deploym",
      "from": "2026-10-27T00:53:47.000Z",
      "to": "2026-11-06T14:34:49.199Z",
      "captures": 3,
      "evidence": "https://www.cockroachlabs.com/",
      "evidence_kind": "live_capture",
      "seen": {
        "between": {
          "from": "2026-10-27T00:53:47.000Z",
          "to": "2026-11-06T14:34:49.199Z"
        }
      },
      "current": true
    }
  ],
  "changes": [
    {
      "n": 1,
      "id": "page-6e10bb2b158a50b117d43197304de8f4dfa507cadde2f35c8208c5a2846a9dd7:0bcf81218611f97ed3ea2db31d727a0c0746c22638a0ccdff9bd78125dc4beb6:customers_added:0ba08e7777757615",
      "before_evidence": "https://web.archive.org/web/20260203054145/https://www.cockroachlabs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logos to its homepage: booking com, coreweave WHITE, doordash-seeklogo.com, FanDuel idIDLY40qm 0, groww, nvidia, OpenAI-white-wordmark, rivian-white and 2 more.",
      "between": {
        "from": "2026-02-03T05:41:45.000Z",
        "to": "2026-05-01T06:19:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501061911/https://www.cockroachlabs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 2,
      "id": "page-6e10bb2b158a50b117d43197304de8f4dfa507cadde2f35c8208c5a2846a9dd7:0bcf81218611f97ed3ea2db31d727a0c0746c22638a0ccdff9bd78125dc4beb6:headline:966c6b0496723f4e",
      "before_evidence": "https://web.archive.org/web/20260203054145/https://www.cockroachlabs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "headline",
      "label": "Headline",
      "summary": "Changed its homepage headline from “Scale when others fail” to “The system of record to power your business”.",
      "between": {
        "from": "2026-02-03T05:41:45.000Z",
        "to": "2026-05-01T06:19:11.000Z"
      },
      "evidence": "https://web.archive.org/web/20260501061911/https://www.cockroachlabs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": null
    },
    {
      "n": 3,
      "id": "page-0bcf81218611f97ed3ea2db31d727a0c0746c22638a0ccdff9bd78125dc4beb6:7d5641f19e9eb979ba05e12dad4a8edda6713a9ff9c3b258666cfbbb68996a89:customers_added:a54b05691ff87061",
      "before_evidence": "https://web.archive.org/web/20260501061911/https://www.cockroachlabs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "customers_added",
      "label": "New customers",
      "summary": "Added customer logo to its homepage: cisco.",
      "between": {
        "from": "2026-05-01T06:19:11.000Z",
        "to": "2026-07-26T22:10:29.000Z"
      },
      "evidence": "https://web.archive.org/web/20260726221029/https://www.cockroachlabs.com/",
      "evidence_kind": "internet_archive",
      "basis": "page_facts",
      "topic": "https://startuphistory.org/t/added-customer-logos"
    },
    {
      "n": 4,
      "id": "classifier-7d5641f19e9eb979ba05e12dad4a8edda6713a9ff9c3b258666cfbbb68996a89:d7e4e7feae2b9b35df926e66b3e268f48004b774918d4b4ca024bcace1dfc0bc:repositioning",
      "before_evidence": "https://web.archive.org/web/20260726221029/https://www.cockroachlabs.com/",
      "before_evidence_kind": "internet_archive",
      "kind": "repositioning",
      "label": "Messaging",
      "summary": "Changed its homepage headline from “The system of record to power your business” to “On Cockroach Continuum, ‘compromise’ is a legacy term.”.",
      "between": {
        "from": "2026-07-26T22:10:29.000Z",
        "to": "2026-10-27T00:53:47.000Z"
      },
      "evidence": "https://web.archive.org/web/20261027005347/https://www.cockroachlabs.com/",
      "evidence_kind": "internet_archive",
      "basis": "classifier",
      "topic": "https://startuphistory.org/t/repositioned"
    }
  ],
  "update": {
    "headline": "Homepage messaging changes and new logos at Cockroach Labs",
    "summary": "Cockroach Labs has adjusted its homepage messaging and added multiple customer logos. These changes suggest evolving positioning and referenced customer base.",
    "points": [
      {
        "text": "Between February 2026 and May 2026, Cockroach Labs changed its homepage headline from “Scale when others fail” to “The system of record to power your business”.",
        "kind": "fact",
        "changes": [
          2
        ]
      },
      {
        "text": "Between February 2026 and May 2026, Cockroach Labs added customer logos to its homepage: booking com, coreweave WHITE, doordash-seeklogo.com, FanDuel idIDLY40qm 0, groww, nvidia, OpenAI-white-wordmark, rivian-white and 2 more.",
        "kind": "fact",
        "changes": [
          1
        ]
      },
      {
        "text": "Between May 2026 and July 2026, Cockroach Labs added a customer logo to its homepage: cisco.",
        "kind": "fact",
        "changes": [
          3
        ]
      },
      {
        "text": "Between July 2026 and October 2026, a classifier read Cockroach Labs’ change of homepage headline to “On Cockroach Continuum, ‘compromise’ is a legacy term.” as a repositioning, which suggests the company may be refining how it presents its offering.",
        "kind": "interpretation",
        "changes": [
          4
        ]
      }
    ],
    "written_at": "2026-11-07T15:37:25.418Z",
    "basis": "ai_analysis",
    "model": "gpt-5.1-2025-11-13"
  },
  "method": {
    "version": "messaging-v1",
    "description": "https://startuphistory.org/method"
  },
  "license": "CC-BY-4.0",
  "cite": "StartupHistory, “Cockroach Labs” company record, https://startuphistory.org/c/cockroachlabs.com"
}